Modern-Day HTML5 Video Player: The Overview
by | May 15, 2018 | Marketing, Video Industry News | No Comments

Modern-Day HTML5 Video Player: The Overview
Nearly 60% of advertisers’ digital budgets are allocated to video this year (IAB’s Digital Content NewFronts: Video Ad Spend Study 2018). For many publishers video already plays a central role in their digital marketing strategy boosting audience engagement and conversion. Growing consumer demand for original video content, particularly among desirable, hard-to-reach audiences, is turning many businesses into video-first publishers willing to spend more than $10 million annually for their brand’s Digital and Mobile video this year.

Being a video-first publisher means that no matter what your priorities are, you’ve already taken your business in the right direction. Having a professionally crafted HTML5 video player is the next step.

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7 Best Alternatives to YouTube Video Monetization
by | Apr 17, 2018 | Editorial, How To..., Marketing, Monetization, Video Industry News | No Comments

7 Best YouTube Monetization Alternatives

For several years, YouTube and Google have been at the very epicenter of video content creation and video content marketing. Endless creative people have congregated on this one public video service, to share their ideas with the rest of the world. It’s the easiest and most efficient way to reach target audiences.

These days, however, any respectable video content creator knows that YouTube isn’t the only service that offers video monetization. Paid content and paid channels on paid platforms are a smart business YouTube monetization alternatives. This way you can put your work and brand in a stable and more controlled business environment.

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The Advantages Of Internet Marketing Over The Traditional Marketing
by | Mar 26, 2018 | Editorial, Marketing, Monetization | 1 Comment

The Advantages Of Internet Marketing Over The Traditional Marketing

Choosing the right marketing policy should be a priority and that is usually the fastest way to create a successful business. When developing a good marketing strategy, depending on the business and budget, it’s wise to decide where to invest: in traditional or online marketing tools.

Numerous brands turned to traditional marketing to promote their businesses as a tried-and-true formula for promoting products or a company. So, what exactly are the advantages of internet marketing over traditional marketing? In today’s marketing landscape, most publishers and indeed any B2B business endeavors shape their strategies around online marketing (or Internet marketing).

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In-stream vs Outstream Video Ads
by | Mar 20, 2018 | How To..., Marketing, Monetization, Video Industry News | No Comments

In-stream vs Outstream Video Ads

As marketers continue to search for more and more innovative ways to increase ad revenue, and as a format, video continues to be the best possible solution available. It grabs the audience’s attention faster and better than any other type of content via social sites, mobile web, in-app, through desktop channels.

Right now mobile devices are the top means with which users get their video content. And, as you are no doubt aware, not all mobile video is created equal, which is exactly why you need to introduce certain factors to boost video and video ad performance.

Currently, there are two possible ways for publishers to cash in on their video advertising – instream and outstream. Before you decide what’s best for you, there are certain distinctions between the two that you need to be aware of.

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BridTV Video Player Bidding Solution for Publishers
by | Mar 2, 2018 | How To..., Marketing, Monetization, Platform Updates, Video Industry News | No Comments

BirdTV Video Player Bidding Solution for Publishers

BridTV has been hard at work researching the most effective and user-friendly alternatives to the current header bidding system for video advertising on the web. Overly-complicated implementations like prebid.js or similar were simply too costly for publishers. That’s where Brid’s new video player bidding tech comes in.

We’ve been beta testing our video player bidding tech for the last couple of months internally and have had great results so far. We’ve made video player bidding groundbreakingly effective, fast, straightforward and easy to use. Most importantly, it will undoubtedly increase ad revenue for our publishers.

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HTML5 Video Player Comparison
by | Jan 11, 2018 | Editorial, How To..., Marketing, Monetization, Social, Video Industry News | No Comments

HTML5 Video Player Comparison Page

January 2018 update: Video marketing has steadily turned into a priority for most marketers in 2017. It was marked as Facebook’s top 2017 content and it made YouTube the second largest search platform.

There is no doubt video will continue to shape the digital marketing industry in 2018. CISCO reports video will be representing 80 percent of all Internet traffic by 2021, up from 67 percent in 2016.

With 2017 behind us, now is the best time to look at the current offering of the internet’s top HTML5 video players. So, where does BridTV player fit and what will be the focus of video players attention in the future?

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Get Your Video Player Ready For Christmas
by | Dec 21, 2017 | Editorial, Marketing, Video Industry News | No Comments

Get Your Video Player Ready For Christmas

Globally by 2020, video traffic will reach 3 times the 2015 traffic and 75% of mobile traffic will be video (click for more video stats). As the popularity of video content continues to grow, it’s more important than ever for marketers to develop an engaging video marketing strategy to capitalize on the power of the ever-growing video content phenomenon. No better time to utilize your video marketing than Christmas.

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Outstream Video Ads
by | Nov 22, 2017 | How To..., Marketing, Monetization, Video Industry News | No Comments

Outstream Video Ads

According to the latest research data, the “play” button is, in fact, the most compelling call-to-action on the web. It was also estimated that by 2019, online videos are going to generate 15.4 billion in spend, and generate 80% of all internet traffic. No wonder outstream video advertising has emerged as an important revenue source for most publishers whether they are  limited with video content or not.

Essentially an outstream ad is a video ad unit not tied to any piece of publisher video content. It can run within standard ad placements, on the corner of the page, or within the content of a written article. They are made to be 100% viewable, and they will only deploy and play when the unit is onscreen and the consumer is moving the page around.

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Ad Blocking: A Serious Threat for Online Publishers?
by | Nov 7, 2017 | Editorial, How To..., Marketing, Video Industry News | No Comments

Ad Blocking: A Serious Threat for Online Publishers?

According to recent research data, Ad blocking may very well pose a major threat to publishers, which strongly rely on advertising for revenue. Ad blocking on mobile could potentially reach desktop levels, and if that occurs, US digital media companies are looking at a projected loss of approximately $9.7 billion across digital ad formats next year (via BI).

A new report from Juniper Research fund that about 19% of total online ad revenue will be lost to Ad Blockers by 2022. The popularity of ad blockers is clear, as is the fact it hurts online publishers. So, what can businesses do to ensure their video ad content is seen on any desktop or mobile device?

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How to Monetize Your Video Content?
by | Sep 5, 2017 | Editorial, Marketing, Monetization | No Comments

How to Monetize Your Video Content?
Online video content is a rapidly expanding, ever thriving market. Advertisers are looking for better ways to incorporate video ads into their campaigns. Several trends are now spreading, each one of them making video content an even bigger potential for publishers. Businesses small and large are looking to spread the word about their products and video is the quickest and easiest way to get in touch with consumers. Also, people are acquiring endless amounts of products online, so now publishers have put two and two together and are mostly seeking platforms or sites that allow them to reach and engage audiences as quickly as possible.

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