BridTV Android SDK – Google Certified
by | Mar 22, 2019 | Editorial, How To..., Marketing, Monetization, Platform Updates | No Comments

Android SDK

BridTV has come a long way and has just expanded its vast array of features by including an Android SDK (Google Certified). We’re constantly stepping up our game, giving our video technology plenty of room to evolve, so we can unlock even more outstanding features for publishers.

You can now fully utilize our Brid player and all its monetization options inside your Android app all with the assurance that it has been certified by Google, so you have no worries in running your Google ad stack through the player.

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BridTV Recognized by Google as Video Technology Partner
by | Feb 27, 2019 | Marketing, Monetization, Video Industry News | No Comments

Video technology partner

Following our successful launch in 2018, BridTV has been moving forward at lightning speed. Continued growth allowed us to incorporate a variety of powerful features into our video platform.

As of February 2019, Google has accepted BridTV into their select group of video technology partners, companies verified in having the expertise and capabilities to deliver Google VAST ads to end users.

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B2B: Content Creation Guide and Social Media Strategy in 2019
by | Feb 26, 2019 | Editorial, How To..., Marketing, Social, Video Industry News | No Comments

Social media trends

As the year 2019 slowly unfolds, content creators and marketers are increasingly seeking out solutions and hacks for content creation and social media strategy. Grabbing a slice of the modern-day online business market means you should focus on making an impact as well as reaching audiences. No matter what you do, it’s obvious that the global market feeds on mass psychology, which is always challenging to predict. However, if you want your brand to echo across the digital marketing plains, your focus must be on social media trends – this is what drives the industry.

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Video Analytics 101: Understanding Ad Performance With Detailed Error Reporting
by | Jan 12, 2019 | Editorial, Marketing, Platform Updates | No Comments

video analytics

Online video advertising has become an increasingly competitive playing field. Mind you, it is also highly lucrative business, should you play your cards right. Getting ahead in the online video market right now means you’re already fighting an uphill battle. Just know that you can make it through any battle if you are well-equipped.

Your adversaries are most likely angling for the same thing you are, so how do you beat them? To have the edge over the competition, it’s vital to know exactly how to use video, because that’s the fastest way to reach audiences these days.

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Video Monetization Streamlined With Content Matching
by | Dec 12, 2018 | Marketing, Platform Updates | No Comments

Content matching with BridTVOptimizing content for your website is usually a technically demanding and time-consuming endeavor. Our core tech team is working around the clock on a variety of solutions to streamline content management, and simultaneously improve ROI for publishers.

With BridTV content matching publishers can obtain a pretty easy and straightforward system for incorporating videos on their respective pages without having the hassle of everyday content management.
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How Mobile-First Indexing Simplifies Digital Marketing Strategies
by | Dec 10, 2018 | Editorial, Marketing, Video Industry News | No Comments

Mobile-first Indexing

In an increasingly crowded B2B scene it’s becoming more and more challenging to nail your business goals and achieve satisfying ROI, especially if you’re looking to cash in on the booming online video market. The online market is certainly shifting towards mobile. Recent research has shown that 58% of video viewing is being consumed through mobile, and, according to eMarketer, that number is going to rise 80% by 2020.

For that reason, publishers and business owners should incorporate certain priorities when it comes to their respective websites. This mostly relates to fast load speeds, intuitive interface and so on. Properly optimizing your content for mobile is a must. Also, if you are a digital marketer, formulating a strategy should revolve around Google’s mobile-first indexing.

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Modern-day Online Video Platform: The Overview
by | Nov 29, 2018 | Marketing, Video Industry News | No Comments

Modern-day Online Video Platform: The Overview

For the past few years, content creators and various online businesses have been pushing the boundaries in terms of what can be accomplished with online video. What’s more, video monetization has never been easier, albeit the digital marketing scene is constantly changing.

Globally, online video platforms utterly dominate the current advertising world. During 2017 that market amounted to a $780 million and is now expected to go as far as $2580 million by the end of the year 2025.

The situation is no different Stateside. What’s more, recent research indicated that the number of digital video users in the United States is going to amount to 236 million users in 2020, which marks a rise from 213.2 million (that was accumulated back in 2016).

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Turn Your WordPress Site Into A Video Blog With BridTV
by | Nov 22, 2018 | Editorial, Marketing, Monetization, Wordpress | No Comments

Turn Your WordPress Site Into A Video Blog With BridTV

These days quite a large amount of plugins are being used for various browsers and such. Mind you, plugins are equally important and popular for sites powered by WordPress. To put it as briefly as possible, plugins add to the functionality of software and technology you’re relying on in your everyday work. What’s really fascinating is that at this point, the usage of WordPress plugins has become incredibly widespread. It’s been noted recently that are over 50,000 free WordPress plugins available, and that’s just on WordPress.org.

In addition, 19 of the best WordPress plugins are installed on over 1 million websites. What’s more, WP powers 32.0% of all the websites on the Internet, which denotes those that do not have a content management system (CMS).

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How to Monetize Your Video Content?
by | Nov 20, 2018 | Editorial, Marketing, Monetization | No Comments

How to Monetize Your Video Content?

Video represents a source of profit for so many brands and companies, albeit the market keeps getting more and more competitive with each passing year. Meanwhile, audiences are becoming larger and harder to please. This comes as a massive challenge for medium and small businesses that generate income via video.

On the plus side, if you’re hoping to create an impact with your brand or business through video monetization, you should know that it’s not only possible but right now, there is actually an amazing variety of options out there.

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What is a video view?
by | Nov 13, 2018 | Marketing | No Comments

What is a video view?

So, you’re working with online video and it’s time to formulate your own business strategy. As any publisher or self-respecting marketer will tell you, nothing matters more than analytics or to put it a bit more clearly, data that’s based on an actual audience interaction. Since we’re in the realm of videos, there’s only one thing that matters here and that’s video views.

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