Video Monetization With Sleek Ad Metrics
by | May 10, 2019 | Editorial, Marketing, Monetization | No Comments

ad metrics

Video ads are evolving at an astounding pace. We’re pouring a great deal of effort into developing and improving ad tech for web publishers, so they can enjoy the advantages of a premium HTML 5 video player and a streamlined ads revenue platform. When it comes to ad technology and ads in general, every single business decision you make down the road needs to be based on reliable data. Working with various publishers lead us to creating a remarkably powerful analytics engine, featuring slick and effective ad metrics that are constantly at your disposal.

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BridTV: Video Analytics 2.0
by | Apr 17, 2019 | Editorial, Marketing, Monetization, Platform Updates | No Comments

video player analyticsThe current online video market is becoming increasingly competitive, so having a data-driven digital marketing strategy is without a doubt your best weapon. This is especially true if you’re using video to monetize your website’s traffic. After making a considerable leap forward, we are now ready to provide publishers with a wider array of options when it comes to video analytics.

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BridTV Marketplace: Boost Revenue With Premium Ad Demand and Google ADX
by | Mar 29, 2019 | Marketing, Monetization | No Comments

Google ADX

In the modern-day digital landscape, it has become apparent that video ads and video content, in general, have become the monetization lifeline for businesses big and small. So, if you are keen on increasing your website’s revenue stream, there are certain aspects of the business you need to focus on – optimizing and monetizing your traffic, and video is the best way to go. However, you must also decide what’s right for you. This is where our newly implemented tech, the BridTV Marketplace (powered by Google ADX), comes in.

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Prebid Integration: How Does Header Bidding Work?
by | Mar 27, 2019 | Editorial, How To..., Marketing, Monetization | No Comments

Header Bidding

Enhancing Video Monetization With Prebid

In the world of video monetization, staying ahead of the competition is never easy. Luckily, you can always upgrade your business model, albeit that can be a potentially overwhelming task for most business owners. So, you have decided to make the most out of your organic traffic and you wish to monetize video content. Well, Prebid is an ideal way to do that. You can set up a feature-rich video player and CMS, so you can monetize properly and then sit back and watch while your business experiences growth. There are several extremely effective techniques that allow you to do so, and header bidding is one of them.

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BridTV Android SDK – Google Certified
by | Mar 22, 2019 | Editorial, How To..., Marketing, Monetization, Platform Updates | No Comments

Android SDK

BridTV has come a long way and has just expanded its vast array of features by including an Android SDK (Google Certified). We’re constantly stepping up our game, giving our video technology plenty of room to evolve, so we can unlock even more outstanding features for publishers.

You can now fully utilize our Brid player and all its monetization options inside your Android app all with the assurance that it has been certified by Google, so you have no worries in running your Google ad stack through the player.

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BridTV Recognized by Google as Video Technology Partner
by | Feb 27, 2019 | Marketing, Monetization, Video Industry News | No Comments

Video technology partner

Following our successful launch in 2018, BridTV has been moving forward at lightning speed. Continued growth allowed us to incorporate a variety of powerful features into our video platform.

As of February 2019, Google has accepted BridTV into their select group of video technology partners, companies verified in having the expertise and capabilities to deliver Google VAST ads to end users.

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B2B: Content Creation Guide and Social Media Strategy in 2019
by | Feb 26, 2019 | Editorial, How To..., Marketing, Social, Video Industry News | No Comments

Social media trends

As the year 2019 slowly unfolds, content creators and marketers are increasingly seeking out solutions and hacks for content creation and social media strategy. Grabbing a slice of the modern-day online business market means you should focus on making an impact as well as reaching audiences. No matter what you do, it’s obvious that the global market feeds on mass psychology, which is always challenging to predict. However, if you want your brand to echo across the digital marketing plains, your focus must be on social media trends – this is what drives the industry.

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Video Analytics 101: Understanding Ad Performance With Detailed Error Reporting
by | Jan 12, 2019 | Editorial, Marketing, Platform Updates | No Comments

video analytics

Online video advertising has become an increasingly competitive playing field. Mind you, it is also highly lucrative business, should you play your cards right. Getting ahead in the online video market right now means you’re already fighting an uphill battle. Just know that you can make it through any battle if you are well-equipped.

Your adversaries are most likely angling for the same thing you are, so how do you beat them? To have the edge over the competition, it’s vital to know exactly how to use video, because that’s the fastest way to reach audiences these days.

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Video Monetization Streamlined With Content Matching
by | Dec 12, 2018 | Marketing, Platform Updates | No Comments

Content matching with BridTVOptimizing content for your website is usually a technically demanding and time-consuming endeavor. Our core tech team is working around the clock on a variety of solutions to streamline content management, and simultaneously improve ROI for publishers.

With BridTV content matching publishers can obtain a pretty easy and straightforward system for incorporating videos on their respective pages without having the hassle of everyday content management.
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