Online video content is a rapidly expanding, ever thriving market. Advertisers are looking for better ways to incorporate video ads into their campaigns. Several trends are now spreading, each one of them making video content an even bigger potential for publishers. Businesses small and large are looking to spread the word about their products and video is the quickest and easiest way to get in touch with consumers. Also, people are acquiring endless amounts of products online, so now publishers have put two and two together and are mostly seeking platforms or sites that allow them to reach and engage audiences as quickly as possible.
We are proud to announce that Google has accepted BridTV into their select group of video technology partners, companies verified in having the expertise and capabilities to deliver Google VAST/VPAID ads to end users.
Facebook Instant Articles started out last year as a way to solve specific problems Facebook users were faced with, especially slow loading times on the mobile web. As with all things Facebook was on top of matters pretty quickly, which comes as no surprise. By using Instant Articles, publishers have their ads showing (as well as relevant data) and they have full control over the reading experience of their audience. In return Facebook got quality content people would enjoy/like/share and bring even more popularity to world’s biggest social networking site.
By now we all know video content has superpowers! There is no doubt video is a great branding tool, engagement tool, education tool, communication tool, marketing tool etc. However, one of the biggest problems marketers face today is what type of video should they be using to convey a message that would be appealing to their audience.
Being a video platform has its perks. One of the perks is being able to measure how different type of videos perform for our publishers. Undoubtedly you already took necessary steps to understand your audience and your creatives are in place. Now it’s time to decide which type of video will work the best.
According to recent research data, Ad blocking may very well pose a major threat to publishers, which strongly rely on advertising for revenue. Ad blocking on mobile could potentially reach desktop levels, and if that occurs, US digital media companies are looking at a projected loss of approximately $9.7 billion across digital ad formats next year (via BI).
The face of the World Wide Web has certainly changed. Over the past several years we’ve seen a massive growth of online video, and with an abundance of connected mobile devices, accessing information is easier than ever. Video is also the main driving force on the current B2B scene. YouTube remains the most influential public video platform, practically dictating the video content marketing scene. Lately though, video creators and video advertising companies are beginning to seek business elsewhere. Major advertisers like Verizon, Pepsi, Walmart, Volkswagen, Toyota, and many others, are no longer advertising on YouTube, because they’ve seen their promoted content right next to videos that also promote extremist views or hate speech.
Such events are making a dramatic impact on the video industry, and as a result, many business owners are simply turning to native website advertising options powered by alternative video platforms such as JW Player or BridTV.
YouTube and Google have been at the very epicenter of video content creation, as well as video content marketing, for the past several years. In short, a virtually endless number of rather creative folk have congregated on this one public video service, to try and share their ideas with the rest of the world. It turned out to be the easiest and most efficient way to reach target audiences. Businesses, small and large, have utilized this one platform to launch their projects , make their brands more popular, and even cash in on some of their creations.
Lately, however, the whole video marketing scene is shifting towards live videos, live feeds, streaming and so on.
April 2017 update: In past few years online video player industry has come a long way. Nowadays hardly any business can go without the use of video content and online video player of any kind. With worldwide mobile internet use surpassing desktop for the first time ever in November last year and huge popularity of LIVE VIDEO STREAMING, marked as one of the top digital marketing trends for 2017, it’s easy to see where the online video industry is heading.
There’s a lot to consider when choosing an online video player. Delivering video across all major desktop and mobile platforms, with full support for HD and live streaming HLS and MPEG-DASH protocols at the same time is not an easy task. In a fast-paced and fast-changing industry, such as online video, making the right choice with video player you’ll be using can be crucial for your business. We can help in that regard.
76% of B2B companies already use, or plan to use videos, as an effective branding / advertising / content marketing tactic. Cisco reported we can expect video to account for ‘69% of all consumer internet traffic’ in 2017. Right now video is the main way people get their kicks on the internet. And quite frankly, these days your business won’t be able to get far without a proper video marketing strategy, one which involves YouTube, Facebook and a third party video platform as well.
As the past few years have proven, YouTube has become one of the primary tools for content creators. Not only that, but it has also become the top means to get information on various topics.
Wouldn’t it be great if you could boost the results of campaigns you’ve already invested in, instead of having to start from ground zero all over again? Of course it would. Good thing video can help you do just that. From using video CTAs to guide prospects towards the next step in their content journey, to leveraging video analytics to improve performance mid-campaign. Video is a compelling way to engage your audience, build trust, show products and services, and generate leads, within seconds.