TV consumption is going down, and video content is successfully replacing it. Video content is becoming one of the most powerful means of communication. The cost of making a professional video are not as high as they were a decade ago, but it is still more expensive than blogging. All these expenses could pay off if video content is used properly. Marketers are aware of the high return on investment video delivers. They know that videos can be extremely effective for online marketing. But its effectiveness depends on how you create your video content and how you use it in your marketing campaign. (more…)
There is no doubt that the future of B2B marketing/advertising is already here and video plays the most important role in B2B sales and marketing plans in all business spheres today. Simple reason really, ENGAGEMENT and there is no better way to ENGAGE your visitors/viewers/customers than by using video.
We humans are visual animals and video offers us a more immediate experience that triggers an emotional response much faster than a text or even a picture, on which ENGAGEMENT can be exploited.
With so many marketing and advertising channels to choose from today it’s hard to stay on top of things, keep up with the trends and manage multiple channels for your business. Then again not all businesses should follow all the trends. So, how do you tell which marketing road should you take/create for your business?
The end of the year is a great time to wrap up what you have done so far, check what’s being working for you in a year behind you and prepare your digital marketing strategy for a year ahead of you. As blueprint for your 2016 digital marketing strategy takes shape I thought about presenting you with what’s currently in focus of most marketers and spread out some predictions for the year 2016. Take the time over the holiday season to do the research and plan where your focus should be in next year and focus is, believe me, what you’ll be needing the most.
Marketing has changed drastically over the past couple years and will continue to change as the buyer’s/visitors/prospects habit’s change and new technologies rise. As marketers we need to evolve and adapt. However, quality branding, creative content creation and knowing and understanding your target audience behavior and hangouts are still at the core of any real marketing strategy.
Thanksgiving is coming and you have narrowcasted your audience with video, followed and applied best video marketing practices and worked thoroughly on your video SEO so what’s left!? Well, by now you should be aware that appropriate skinning of your video player can have a great effect on branding of your product. 80% of BridTv users say customized video player ensures branding and engagement! We’ve tackled the subject of engagement via quality video content and the simple fact that engaged viewers are more likely to share the videos on their social channels – read it here.
Now, imagine if you can, sharing a fully customized player skin design for a great video that just went viral on Facebook, Twitter, Instagram etc. Your brand will be recognized everywhere in an instant. And that means…well, everything you need. From brand exposure and more traffic to increased ad sales. (more…)
We’ve talked extensively about the benefits of making a unique skin for your video player. Just last week it was mentioned as one of the perks on why should you use independent online video platform besides YouTube and FacaBook video. So, it really doesn’t come as a surprise that 80% of Brid.Tv users say customized player ensures branding follows their content wherever it is distributed! No better time to dress up your player than for the following holidays. So, why not start today with Halloween?
Video can serve as a great supplement to whatever marketing strategy you’ve defined for promoting your company’s website. Stats show almost 70% of B2B marketers claim that video converts better than any other medium online, and 82% of B2B marketers reported success with video marketing initiatives. There are lots of options how you can use you video to increase the chances that people end up at your website and essentially become leads. It’s advisable to create video content in which people will be interested in and make it easily reachable. Here are some extra tips that can help you out: (more…)
Anyone who ever used an iPhone knows that videos always pop out to full screen player when you want to watch video from a web page i.e. it’s not possible to play videos in page. With 43.1 percent of all U.S. smartphone subscribers choosing iPhone between January and April 2015, it’s obvious why more and more website owners wish to be able to play their online videos in-line.
They are loosing those iPhone users interaction within the page while playing videos and, since video goes full screen, the surrounding advertisements are no longer effective. From a business standpoint, that’s a big loss. But don’t worry if you are a Brid.Tv user as the Brid.Tv player now supports an in-page iPhone video play option.
With all the good stuff that Brid.tv has offered you so far and with new business and pricing model created thanks to the feedback from our publishers it’s time now to start making money with us. Brid.tv has partnered up with LiveRail to provide publishers a way to easily monetize their content through our platform.
In our previous blogpost we have talked about what makes an effective Overlay Ad and how can you use it in your marketing campaign. As you know, Brid.tv player offers our partners monetization options for their videos, which enables them to monetize original videos by landing Non-Linear ads (overlays) and Linear ads: (Pre-Roll; Mid-Roll; Post-Roll). Basically you can display any kind of non-linear ads (a scroll, ticker, or watermark image) in a single player. TIP: 300×250 companion display is highly recommended.
Follow these simple steps to setup a video overlay via Brid.tv: (more…)
Video content can be an important aspect of your web page, as videos can help explain your product and brand message. When you place a video upon your website, one of the options for promoting your video content you might consider is to put the video on auto-play. Using Brid.tv, you can embed your videos on your website’s page, and once you sign up to our platform, you get an option to activate autoplay as a great way of promoting your video content.
How to set up autoplay via Brid.tv
You can set up a player to autoplay by doing the following: (more…)