When you’re using video to improve your business, there are only a few things that are going to become your priority – video views and monetization. You might be surprised to know that increasing video views and improving monetization can easily be done. If you’re looking to improve your strategy in this manner, you should know that you do not have to worry about the video itself, but rather about the speed of your page.
In 2018, the digital marketing scene, as well as online marketing is dominated by video more than ever before. Recently, Cisco uncovered that by 2021, 82% of all internet traffic will originate from videos. Yes, 82%. If 2021 seems far off, consider that video already accounted for 73% of all consumer internet traffic in 2016. Another rapidly growing section of the market is live video, which is said to be the fastest growing segment of Web and that’s largely due to video thanks to the arrival of services like Facebook Live, Twitter’s broadcast of live sports and live bundles from companies like AT&T, YouTube and Hulu.
Streaming is gulping down a huge chunk of the market as well, which is why on-demand video content from Netflix and Amazon are already making a huge mark (plus, Disney has announced their own streaming service as well).
In order to truly step up your game and stay in touch with a market that’s evolving at an insane rate, there are several important factors to consider.
January 2018 update: Video marketing has steadily turned into a priority for most marketers in 2017. It was marked as Facebook’s top 2017 content and it made YouTube the second largest search platform.
There is no doubt video will continue to shape the digital marketing industry in 2018. CISCO reports video will be representing 80 percent of all Internet traffic by 2021, up from 67 percent in 2016.
With 2017 behind us, now is the best time to look at the current offering of the internet’s top HTML5 video players. So, where does BridTV player fit and what will be the focus of video players attention in the future?
Even though the main concern of advertisers today is how to incorporate video ads into their campaigns, which boils down to choosing the appropriate type of video ad that would give the desired results, it’s the tech behind ad serving that has to work flawlessly in order to be sure your monetization is done right.
Two things influence your video ad monetization: video player/platform and ad tags you use.
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According to the latest research data, the “play” button is, in fact, the most compelling call-to-action on the web. It was also estimated that by 2019, online videos are going to generate 15.4 billion in spend, and generate 80% of all internet traffic. No wonder outstream video advertising has emerged as an important revenue source for most publishers whether they are limited with video content or not.
Essentially an outstream ad is a video ad unit not tied to any piece of publisher video content. It can run within standard ad placements, on the corner of the page, or within the content of a written article. They are made to be 100% viewable, and they will only deploy and play when the unit is onscreen and the consumer is moving the page around.
According to recent research data, Ad blocking may very well pose a major threat to publishers, which strongly rely on advertising for revenue. Ad blocking on mobile could potentially reach desktop levels, and if that occurs, US digital media companies are looking at a projected loss of approximately $9.7 billion across digital ad formats next year (via BI).
A new report from Juniper Research fund that about 19% of total online ad revenue will be lost to Ad Blockers by 2022. The popularity of ad blockers is clear, as is the fact it hurts online publishers. So, what can businesses do to ensure their video ad content is seen on any desktop or mobile device?
If you’ve been using video to expand and grow your business so far, now might be the best time to take it up a notch and utilize mobile live streaming capabilities for your business. From now on BridTV users can capture and send a live video stream from anywhere, just as long as they have a mobile connection. To kick things off, check out this handy guide, that will take you through all the features and examples for making your own mobile live video streaming app, or simply integrate live-streaming capabilities into your existing mobile app.
In a faced-paced industry such as online video, keeping track of the new tech terms can prove to be a rather challenging task. To help you out, we’ve gathered a wide variety of video tech terms that are utilized every day, as well as an assortment of words and terms for video ad measurement. Without further ado, here’s a video technology glossary of terms that will help you understand what are the most important components for digital videos and your video ad inventory. The list includes words, terms, in addition to various useful abbreviations.
Besides our real-time video analytics, one of the most talked about additions to our 3.8 video platform release is Live Images Support. Following industry trends if you choose us to encode your videos, you’ll have an option to use either screenshot or, what we call, ‘live image’ of your video that can be used instead of a snapshot.
Have you jumped into video content marketing bandwagon already? If not this might be your last chance to enhance your audience engagement by making video content simply because people are already overwhelmed with video. 300 hours of new material is uploaded to YouTube alone every minute! (more…)