Stepping into the business of online video advertising can be a very daunting task. Based on the latest market research data, video is set to make 80% of Internet traffic by the year 2021. When fighting the fight on the video content marketing, publishers resort to video advertising as their main weapon for maxing out revenue.
The only challenge is that growing a business via video advertising involves putting together a lot of pieces in a complex puzzle. However, once you get past all the basics, you will be closer to completing that puzzle.
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As part of our continuous effort to stay ahead of the curve, here at BridTV we are always pushing ourselves to improve performance. Our video platform is thriving and our user base is growing by the day. In order to ensure enterprise-level quality, we are doing our best to incorporate updates and changes to the technology.
However, every move or change we make is done once we’ve established what our users prefer. In other words, we are constantly keeping an eye on the which desktop browsers and mobile Operating Systems are being utilized the most by our clients. Knowing this helps us evolve and improve our service greatly. We are determined to optimize our tech and service so that it operates effectively on the latest browsers, as well as older versions.
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When striving to make a mark in the contemporary digital landscape, it’s safe to say that utilizing video is without a doubt the fastest way to engage audiences. Sure, written content and text, in general, is still a pretty powerful tool to get your message out, but it must be said that nowadays people still prefer visual content vs. text. In today’s online world, especially when it comes to marketing and advertising, a majority of businesses just stick with video. Video isn’t just a way to reach an audience, but a powerful means to promote and talk about your brand.
With the help of the video, you can spread the word about your product, as well as your brand. But there are many subtle ways to do this and many tools to help you achieve brand recognition.
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Today, a variety of businesses are looking to achieve their business plans via diverse video ad solutions. One of the most practical features a modern-day video service has to offer is waterfalling. The process itself resembles the behavior of a waterfall because what occurs is that the demand for sources are triggered one after the other.
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With 11 awesome tips that will help you improve your video SEO efforts.
We are all well aware of how much of an impact video content makes these days. And how video changed digital marketing strategies of many brands in the past few years. Video has become the main tool for engagement and customer acquisition.
When you’re operating in a market that relies primarily on video, you have to make the most out of that format. For most marketers that means establishing a powerful social media presence. This involves shares, likes, as well as the effort to become viral in an already overcrowded market.
There is, however, another side to video promotion often neglected by many: the organic approach.
I’m talking about video search engine optimization (SEO).
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The best and fastest way to create and monetize your video content is already at your fingertips with BridTV player. Using BridTV proprietary tech solution, not only you’ll be able to create a one-of-a-kind-video experience for your users but you’ll also save big bucks you would normally pay for top-level enterprise video platforms. On top of it, we’ll help you monetize your videos with our backfill program.
With all the changes we’ve made to the dashboard and all the new features we’ve been adding recently now is probably the best time to review our fast and easy installation and configuration process.
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For several years, YouTube and Google have been at the very epicenter of video content creation and video content marketing. Endless creative people have congregated on this one public video service, to share their ideas with the rest of the world. It’s the easiest and most efficient way to reach target audiences.
These days, however, any respectable video content creator knows that YouTube isn’t the only service that offers video monetization. Paid content and paid channels on paid platforms are smart business YouTube monetization alternatives. This way you can put your work and brand in a stable and more controlled business environment.
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We’ve been listening to our publishers and one of the features that many requested was a possibility to push our video player or outstream unit through DFP. More specifically, through a 1×1 DFP pixel tag.
One of the main advantages of doing this would be the possibility to push BridTV video player to multiple sites and web properties via single DFP ad campaign. You also have other benefits like the powerful targeting options of DFP and setting up frequencies etc.
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As marketers continue to search for more and more innovative ways to increase ad revenue, and as a format, video continues to be the best possible solution available. It grabs the audience’s attention faster and better than any other type of content via social sites, mobile web, in-app, through desktop channels.
Right now mobile devices are the top means with which users get their video content. And, as you are no doubt aware, not all mobile video is created equal, which is exactly why you need to introduce certain factors to boost video and video ad performance.
Currently, there are two possible ways for publishers to cash in on their video advertising – instream and outstream. Before you decide what’s best for you, there are certain distinctions between the two that you need to be aware of.
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BridTV has been hard at work researching the most effective and user-friendly alternatives to the current header bidding system for video advertising on the web. Overly-complicated implementations like prebid.js or similar were simply too costly for publishers. That’s where Brid’s new video player bidding tech comes in.
We’ve been beta testing our video player bidding tech for the last couple of months internally and have had great results so far. We’ve made video player bidding groundbreakingly effective, fast, straightforward and easy to use. Most importantly, it will undoubtedly increase ad revenue for our publishers.
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