February 26, 2019

B2B: Content Creation Guide and Social Media Strategy in 2019

As the year 2019 slowly unfolds, content creators and marketers are increasingly seeking out solutions and hacks for content creation and social media strategy. Grabbing a slice of the modern-day online business market means you should focus on making an impact as well as reaching audiences. No matter what you do, it’s obvious that the global market feeds on mass psychology, which is always challenging to predict. However, if you want your brand to echo across the digital marketing plains, your focus must be on social media trends – this is what drives the industry.
December 26, 2018

BridTV: The Native Prebid Video Player

For quite some time now, BridTV has offered a variety of solutions and features for that give publishers an opportunity to monetize their videos. Widening the specter of opportunities with new and improved technologies, we are able to go beyond the norm once more. With the latest effort of our dev team, we have incorporated an all-new, handy, and seamless solution, that kicks Header Bidding into high gear, inevitably leading publishers to better fill rates and more. However, before we head into the core of the matter, let’s get the basics out of the way first.
November 15, 2018

Video Ad Strategies: Desktop vs Mobile

For several years, no matter how much the global online business scene shifts, the focus is always on video. Video quite simply beats all other formats. People use it to share ideas and projects and to express themselves creatively and artistically, while businesses (small, medium and large) continue down the path of growth by utilizing video. It has indeed become a powerful tool for marketers, an essential element for content creators and an invaluable component in almost every digital marketing strategy.
October 30, 2018

Supported Video and Audio Formats Reference

These days, hosting and encoding video files on your own is a lot easier than you think, especially with services and tools like the BridTV video player at your disposal. Should you opt to host or encode video files, you might want to check out the info we have below.
October 9, 2018

Advanced Tips to Boost Your Video Ad Revenue

Stepping into the business of online video advertising can be a very daunting task. Based on the latest market research data, video is set to make 80% of Internet traffic by the year 2021. When fighting the fight on the video content marketing, publishers resort to video advertising as their main weapon for maxing out revenue. The only challenge is that growing a business via video advertising involves putting together a lot of pieces in a complex puzzle. However, once you get past all the basics, you will be closer to completing that puzzle.
September 24, 2018

Browser and Device Reference

As part of our continuous effort to stay ahead of the curve, here at BridTV we are always pushing ourselves to improve performance. Our video platform is thriving and our user base is growing by the day. In order to ensure enterprise-level quality, we are doing our best to incorporate updates and changes to the technology. However, every move or change we make is done once we’ve established what our users prefer. In other words, we are constantly keeping an eye on the which desktop browsers and mobile Operating Systems are being utilized the most by our clients. Knowing this […]
September 12, 2018

Brand Your Video Player For More Reach and Engagement

When striving to make a mark in the contemporary digital landscape, it’s safe to say that utilizing video is without a doubt the fastest way to engage audiences. Sure, written content and text, in general, is still a pretty powerful tool to get your message out, but it must be said that nowadays people still prefer visual content vs. text. In today’s online world, especially when it comes to marketing and advertising, a majority of businesses just stick with video. Video isn’t just a way to reach an audience, but a powerful means to promote and talk about your brand. […]
September 6, 2018

How to Use Ad Tag Waterfall For Pre-Rolls?

Today, a variety of businesses are looking to achieve their business plans via diverse video ad solutions. One of the most practical features a modern-day video service has to offer is waterfalling. The process itself resembles the behavior of a waterfall because what occurs is that the demand for sources are triggered one after the other.
June 12, 2018

A Unique Approach to Video SEO

With 11 awesome tips that will help you improve your video SEO efforts. We are all well aware of how much of an impact video content makes these days. And how video changed digital marketing strategies of many brands in the past few years. Video has become the main tool for engagement and customer acquisition. When you’re operating in a market that relies primarily on video, you have to make the most out of that format. For most marketers that means establishing a powerful social media presence. This involves shares, likes, as well as the effort to become viral in an […]
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