Live Stream for Mobile With BridTV
by | Nov 3, 2017 | How To..., Platform Updates, Video Industry News | No Comments

Live Stream for Mobile With BridTV

If you’ve been using video to expand and grow your business so far, now might be the best time to take it up a notch and utilize mobile live streaming capabilities for your business. From now on BridTV users can capture and send a live video stream from anywhere, just as long as they have a mobile connection. To kick things off, check out this handy guide, that will take you through all the features and examples for making your own mobile live video streaming app, or simply integrate live-streaming capabilities into your existing mobile app.

(more…)

Video Ad Measurement and Video Technology Terms
by | Oct 31, 2017 | Editorial, How To..., Video Industry News | No Comments

Video Ad Measurement and Video Technology Terms

In a faced-paced industry such as online video, keeping track of the new tech terms can prove to be a rather challenging task. To help you out, we’ve gathered a wide variety of video tech terms that are utilized every day, as well as an assortment of words and terms for video ad measurement. Without further ado, here’s a video technology glossary of terms that will help you understand what are the most important components for digital videos and your video ad inventory. The list includes words, terms, in addition to various useful abbreviations.

(more…)

Fastest And Easiest Ways to Monetize Your Video Content
by | Jan 25, 2017 | How To..., Marketing, Monetization, Video Industry News | No Comments

Fastest And Easiest Ways to Monetize Your Video Content

The past year has seen a massive jump in the popularity of online video. Hardly any business can be conducted without the use of video content and online video platform of any type. In accordance to that, we’ve seen exponential growth in video content marketing, which has now become the chief tool for publishers to get their brands out the door and into the online world. (more…)

8 Awesome Tips to Improve Video SEO
by | Sep 22, 2016 | Editorial, How To..., Marketing | No Comments

seovidsbrid
It never hurts to be reminded even of the most obvious things. We are all well-aware of how much of an impact video content makes these days and for the past few years it has become the chief tool for communication and content sharing. As you strive to make your own mark with video in what has practically become a tremendously competitive B2B environment, you should be focused on getting your stuff out the door
. So, one of the necessary steps is having the following tools: content marketing tools, traffic monitoring tools, social media marketing tools and conversion & lead generation tools. Sadly, no e-business endeavor will be noticed unless you polish your SEO the way it needs to be polished. It takes a bit of work, albeit at the end of it, you’ll be damn-pleased with the results.

(more…)

5 Good Ways To Make A Great Explainer Video
by | Apr 19, 2016 | Editorial, How To... | No Comments
explainer video

TV consumption is going down, and video content is successfully replacing it. Video content is becoming one of the most powerful means of communication. The cost of making a professional video are not as high as they were a decade ago, but it is still more expensive than blogging. All these expenses could pay off if video content is used properly. Marketers are aware of the high return on investment video delivers. They know that videos can be extremely effective for online marketing. But its effectiveness depends on how you create your video content and how you use it in your marketing campaign. (more…)

Top Questions B2B’s Should Be Asking When Creating a Video Marketing Strategy (Infographic)
by | Apr 13, 2016 | Editorial, How To..., Marketing, Social, Video Industry News | No Comments

top-b2b-video-marketing-first

There is no doubt that the future of B2B marketing/advertising is already here and video plays the most important role in B2B sales and marketing plans in all business spheres today. Simple reason really, ENGAGEMENT and there is no better way to ENGAGE your visitors/viewers/customers than by using video.

We humans are visual animals and video offers us a more immediate experience that triggers an emotional response much faster than a text or even a picture, on which ENGAGEMENT can be exploited.

With so many marketing and advertising channels to choose from today it’s hard to stay on top of things, keep up with the trends and manage multiple channels for your business. Then again not all businesses should follow all the trends. So, how do you tell which marketing road should you take/create for your business?

(more…)

Trends That Will Dominate 2016
by | Dec 8, 2015 | Editorial, How To..., Marketing, Monetization, Social, Video Industry News | No Comments

Trends in 2016The end of the year is a great time to wrap up what you have done so far, check what’s being working for you in a year behind you and prepare your digital marketing strategy for a year ahead of you. As blueprint for your 2016 digital marketing strategy takes shape I thought about presenting you with what’s currently in focus of most marketers and spread out some predictions for the year 2016. Take the time over the holiday season to do the research and plan where your focus should be in next year and focus is, believe me, what you’ll be needing the most.

Marketing has changed drastically over the past couple years and will continue to change as the buyer’s/visitors/prospects habit’s change and new technologies rise. As marketers we need to evolve and adapt. However, quality branding, creative content creation and knowing and understanding your target audience behavior and hangouts are still at the core of any real marketing strategy.

(more…)

Skin Your Player For Thanksgiving
by | Nov 25, 2015 | Editorial, How To..., Video Industry News | No Comments
thanksgiving brid player skin

Thanksgiving is coming and you have narrowcasted your audience with video,  followed and applied best video marketing practices and worked thoroughly on your video SEO so what’s left!? Well, by now you should be aware that appropriate skinning of your video player can have a great effect on branding of your product.  80% of BridTv users say customized video player ensures branding and engagement! We’ve tackled the subject of engagement via quality video content and the simple fact that engaged viewers are more likely to share the videos on their social channels – read it here.

Now, imagine if you can, sharing a fully customized player skin design for a great video that just went viral on Facebook, Twitter, Instagram etc. Your brand will be recognized everywhere in an instant. And that means…well, everything you need. From brand exposure and more traffic to increased ad sales. (more…)