The past year has seen a massive jump in the popularity of online video. Hardly any business can be conducted without the use of video content and online video platform of any type. In accordance to that, we’ve seen exponential growth in video content marketing, which has now become the chief tool for publishers to get their brands out the door and into the online world. (more…)
Video advertising is the fastest expanding area of online marketing today. Cisco reported we can expect video to account for 69% of all consumer internet traffic in 2017 so, if you haven’t already, now is the right time to join the video ad game. But before you get into too deep you need to understand both the capabilities and the limitations of video advertising.
It never hurts to be reminded even of the most obvious things. We are all well-aware of how much of an impact video content makes these days and for the past few years it has become the chief tool for communication and content sharing. As you strive to make your own mark with video in what has practically become a tremendously competitive B2B environment, you should be focused on getting your stuff out the door. So, one of the necessary steps is having the following tools: content marketing tools, traffic monitoring tools, social media marketing tools and conversion & lead generation tools. Sadly, no e-business endeavor will be noticed unless you polish your SEO the way it needs to be polished. It takes a bit of work, albeit at the end of it, you’ll be damn-pleased with the results.
September 2016 Update: Video and mobile! By now we all know that video is the key way for people to get their kicks on the Internet and video content marketing is here to stay. So, Cisco’s findings have shown that by 2020 video will account for 82 percent of all Internet traffic while mobile traffic will exceed PC and that should not come as a surprise. It should rather come as a warning, if you haven’t joined the video/mobile game already, you should do so immediately.
Have you jumped into video content marketing bandwagon already? If not this might be your last chance to enhance your audience engagement by making video content simply because people are already overwhelmed with video. 300 hours of new material is uploaded to YouTube alone every minute! (more…)
TV consumption is going down, and video content is successfully replacing it. Video content is becoming one of the most powerful means of communication. The cost of making a professional video are not as high as they were a decade ago, but it is still more expensive than blogging. All these expenses could pay off if video content is used properly. Marketers are aware of the high return on investment video delivers. They know that videos can be extremely effective for online marketing. But its effectiveness depends on how you create your video content and how you use it in your marketing campaign. (more…)
There is no doubt that the future of B2B marketing/advertising is already here and video plays the most important role in B2B sales and marketing plans in all business spheres today. Simple reason really, ENGAGEMENT and there is no better way to ENGAGE your visitors/viewers/customers than by using video.
We humans are visual animals and video offers us a more immediate experience that triggers an emotional response much faster than a text or even a picture, on which ENGAGEMENT can be exploited.
With so many marketing and advertising channels to choose from today it’s hard to stay on top of things, keep up with the trends and manage multiple channels for your business. Then again not all businesses should follow all the trends. So, how do you tell which marketing road should you take/create for your business?
The end of the year is a great time to wrap up what you have done so far, check what’s being working for you in a year behind you and prepare your digital marketing strategy for a year ahead of you. As blueprint for your 2016 digital marketing strategy takes shape I thought about presenting you with what’s currently in focus of most marketers and spread out some predictions for the year 2016. Take the time over the holiday season to do the research and plan where your focus should be in next year and focus is, believe me, what you’ll be needing the most.
Marketing has changed drastically over the past couple years and will continue to change as the buyer’s/visitors/prospects habit’s change and new technologies rise. As marketers we need to evolve and adapt. However, quality branding, creative content creation and knowing and understanding your target audience behavior and hangouts are still at the core of any real marketing strategy.
Thanksgiving is coming and you have narrowcasted your audience with video, followed and applied best video marketing practices and worked thoroughly on your video SEO so what’s left!? Well, by now you should be aware that appropriate skinning of your video player can have a great effect on branding of your product. 80% of BridTv users say customized video player ensures branding and engagement! We’ve tackled the subject of engagement via quality video content and the simple fact that engaged viewers are more likely to share the videos on their social channels – read it here.
Now, imagine if you can, sharing a fully customized player skin design for a great video that just went viral on Facebook, Twitter, Instagram etc. Your brand will be recognized everywhere in an instant. And that means…well, everything you need. From brand exposure and more traffic to increased ad sales. (more…)
It has never been a better time to sign for the BridTv player, the one true future of free video publishing. Brid.tv, as an enterprise-level free online video platform and player solution, provides delivery of your video content directly to any device (both mobile or desktop) faster than before, and (with our new features) make their video experience one of a kind. Using modern technology, BridTv creates an excellent and unique experience for our users. Our publishers are able to enjoy a real level-up in performance and smoothness like they could only expect from the most expensive enterprise video platforms on the market. Sign up with us and enjoy all the benefits of the Brid online video player. After creating an account you can start adding sites to our CMS with a few simple steps: