Brand Your Video Player For More Reach and Engagement
by | Sep 12, 2018 | How To..., Video Industry News | No Comments

Brand Your Video Player For More Reach and Engagement

When striving to make a mark in the contemporary digital landscape, it’s safe to say that utilizing video is without a doubt the fastest way to engage audiences. Sure, written content and text, in general, is still a pretty powerful tool to get your message out, but it must be said that nowadays people still prefer visual content vs. text. In today’s online world, especially when it comes to marketing and advertising, a majority of businesses just stick with video. Video isn’t just a way to reach an audience, but a powerful means to promote and talk about your brand.

With the help of the video, you can spread the word about your product, as well as your brand. But there are many subtle ways to do this and many tools to help you achieve brand recognition.

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A Unique Approach to Video SEO
by | Jun 12, 2018 | Editorial, How To..., Marketing | No Comments

With 11 awesome tips that will help you improve your video SEO efforts.

A Unique Approach to Video SEO

We are all well aware of how much of an impact video content makes these days. And how video changed digital marketing strategies of many brands in the past few years. Video has become the main tool for engagement and customer acquisition.

When you’re operating in a market that relies primarily on video, you have to make the most out of that format. For most marketers that means establishing a powerful social media presence. This involves shares, likes, as well as the effort to become viral in an already overcrowded market.

There is, however, another side to video promotion often neglected by many: the organic approach.

I’m talking about video search engine optimization (SEO).

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How To Install And Configure BridTV
by | Jun 6, 2018 | How To..., Platform Updates, Video Industry News | No Comments

How To Install And Configure BridTV

The best and fastest way to create and monetize your video content is already at your fingertips with BridTV player. Using BridTV proprietary tech solution, not only you’ll be able to create a one-of-a-kind-video experience for your users but you’ll also save big bucks you would normally pay for top-level enterprise video platforms. On top of it, we’ll help you monetize your videos with our backfill program.

With all the changes we’ve made to the dashboard and all the new features we’ve been adding recently now is probably the best time to review our fast and easy installation and configuration process.

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7 Best Alternatives to YouTube Video Monetization
by | Apr 17, 2018 | Editorial, How To..., Marketing, Monetization, Video Industry News | No Comments

7 Best YouTube Monetization Alternatives

For several years, YouTube and Google have been at the very epicenter of video content creation and video content marketing. Endless creative people have congregated on this one public video service, to share their ideas with the rest of the world. It’s the easiest and most efficient way to reach target audiences.

These days, however, any respectable video content creator knows that YouTube isn’t the only service that offers video monetization. Paid content and paid channels on paid platforms are a smart business YouTube monetization alternatives. This way you can put your work and brand in a stable and more controlled business environment.

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Push Our Video Player or Outstream Unit Through a 1×1 DFP Pixel Tag
by | Mar 29, 2018 | How To..., Platform Updates | No Comments

Push Our Video Player or Outstream Unit Through a 1x1 DFP Pixel Tag

We’ve been listening to our publishers and one of the features that many requested was a possibility to push our video player or outstream unit through DFP. More specifically, through a 1×1 DFP pixel tag.

One of the main advantages of doing this would be the possibility to push BridTV video player to multiple sites and web properties via single DFP ad campaign. You also have other benefits like the powerful targeting options of DFP and setting up frequencies etc.

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In-stream vs Outstream Video Ads
by | Mar 20, 2018 | How To..., Marketing, Monetization, Video Industry News | No Comments

In-stream vs Outstream Video Ads

As marketers continue to search for more and more innovative ways to increase ad revenue, and as a format, video continues to be the best possible solution available. It grabs the audience’s attention faster and better than any other type of content via social sites, mobile web, in-app, through desktop channels.

Right now mobile devices are the top means with which users get their video content. And, as you are no doubt aware, not all mobile video is created equal, which is exactly why you need to introduce certain factors to boost video and video ad performance.

Currently, there are two possible ways for publishers to cash in on their video advertising – instream and outstream. Before you decide what’s best for you, there are certain distinctions between the two that you need to be aware of.

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BridTV Video Player Bidding Solution for Publishers
by | Mar 2, 2018 | How To..., Marketing, Monetization, Platform Updates, Video Industry News | No Comments

BirdTV Video Player Bidding Solution for Publishers

BridTV has been hard at work researching the most effective and user-friendly alternatives to the current header bidding system for video advertising on the web. Overly-complicated implementations like prebid.js or similar were simply too costly for publishers. That’s where Brid’s new video player bidding tech comes in.

We’ve been beta testing our video player bidding tech for the last couple of months internally and have had great results so far. We’ve made video player bidding groundbreakingly effective, fast, straightforward and easy to use. Most importantly, it will undoubtedly increase ad revenue for our publishers.

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Strengthen Your Monetization by Optimizing Pages
by | Feb 14, 2018 | How To..., Monetization | No Comments

Strengthen Your Monetization by Optimizing Pages

When you’re using video to improve your business, there are only a few things that are going to become your priority – video views and monetization. You might be surprised to know that increasing video views and improving monetization can easily be done. If you’re looking to improve your strategy in this manner, you should know that you do not have to worry about the video itself, but rather about the speed of your page.

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How to Step Up Your Game With the Right Video Player
by | Feb 1, 2018 | How To..., Monetization, Video Industry News | No Comments

How to Step Up Your Game With the Right Video Player

In 2018, the digital marketing scene, as well as online marketing is dominated by video more than ever before. Recently, Cisco uncovered that by 2021, 82% of all internet traffic will originate from videos. Yes, 82%. If 2021 seems far off, consider that video already accounted for 73% of all consumer internet traffic in 2016. Another rapidly growing section of the market is live video, which is said to be the fastest growing segment of Web and that’s largely due to video thanks to the arrival of services like Facebook Live, Twitter’s broadcast of live sports and live bundles from companies like AT&T, YouTube and Hulu.

Streaming is gulping down a huge chunk of the market as well, which is why on-demand video content from Netflix and Amazon are already making a huge mark (plus, Disney has announced their own streaming service as well).

In order to truly step up your game and stay in touch with a market that’s evolving at an insane rate, there are several important factors to consider.

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