July 27, 2016

Mobile Becoming the Main Platform for Online Video

The Zenith’s Online Video Forecasts 2016 published a report according to which mobile devices are going to become the main platform for viewing online video.
July 26, 2016

Cool Marketing Lessons We Can Learn From Pokemon GO

You have no doubt noticed that there is something out there called Pokemon GO. The game launched on July 6 this year and here’s how the stats breakdown now: 4.3 million (iOS) + 5.25 million (Android) = 9.55 million total daily U.S. users for Pokémon GO. Anyway, here’s why we think are the most useful marketing formulas utilized by the creators of the game, and marketing lessons that can be learned from this global phenomenon.
July 17, 2016

20 Great Tools For Your Everyday Content Marketing Efforts

In the world of content marketing, it is vital to have the right tools to ensure the growth of your online business endeavors. As part of our ongoing project to compile a choice of the most effective tools you need to achieve success with your business, we present the following:
July 14, 2016

Outstream Video Best Way For Publishers to Push for Ad Revenue

One of the biggest things that will most certainly drive the video market is the inclusion of outstream video ads. These particular ads work as self-contained units, as opposed to being a prelude to another video, which seems to be the common system nowadays. A variety of publishers, including Mashable and Rolling Stone, are already utilizing outstream ads via so-called “in-read” formats. What that denotes is if a someone is reading an article on, (for example) Slate, that person will be able to watch an auto-play video. Scroll down stops the video and as it leaves your field of vision. There’s also an option to unmute the video should you wish to listen.
June 28, 2016

9 Best Ways to Make Your Videos Viral

Where to Start is What People Want Video is the new medium to reach people. According to research, Internet video to TV has risen 50% during 2015, and will continue to grow rapidly, increasing 3.6-fold by the year 2020. But what makes an individual video so good, that it becomes viral? Well, there are a few explanations for that.    Before making and uploading any video, it’s crucial to understand what your audience is after and to have some idea of how they might respond to it. What’s more, the subject matter must appear to be useful for users, and for […]
June 23, 2016

Are Mobile Pages Becoming Faster With Google AMP?

Back in October, 2015, when Google launched its AMP (Accelerated Mobile Pages) Project, numerous technology companies hope onto the bandwagon. This new initiative was described by many as Google’s answer to Apple News and Facebook Instant Articles.
May 24, 2016

The Rise Of Mobile Video Advertising (Infographic)

As mobile usage is rising each day, it’s advisable for all business, big or small, to adapt their websites for mobile usage. Currently, 79% of B2B marketers stated they had a mobile-friendly site in 2016. The figure represents an increase compared to the state in 2014 when 57% of respondents said they had one.
April 13, 2016

Top Questions B2B’s Should Be Asking When Creating a Video Marketing Strategy (Infographic)

There is no doubt that the future of B2B marketing/advertising is already here and video plays the most important role in B2B sales and marketing plans in all business spheres today. Simple reason really, ENGAGEMENT and there is no better way to ENGAGE your visitors/viewers/customers than by using video. We humans are visual animals and video offers us a more immediate experience that triggers an emotional response much faster than a text or even a picture, on which ENGAGEMENT can be exploited. With so many marketing and advertising channels to choose from today it’s hard to stay on top of […]
March 29, 2016

How Important Is Video For Your Digital Strategy? (Part II)

As promised, here is the second part of our two-part series blog post that highlights the importance of video content in one’s digital marketing strategy. Read about the opinions and the experiences of our marketing/advertising community members regarding video content and its influence in their business. See how they answered the following questions: How important is video today for their digital strategy? How do they use it to promote their business? Do they include FaceBook native video, YouTube channel and/or independent video platform? And do they take notice of their mobile visitors?
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