One of the biggest things that will most certainly drive the video market is the inclusion of outstream video ads. These particular ads work as self-contained units, as opposed to being a prelude to another video, which seems to be the common system nowadays. A variety of publishers, including Mashable and Rolling Stone, are already utilizing outstream ads via so-called “in-read” formats. What that denotes is if a someone is reading an article on, (for example) Slate, that person will be able to watch an auto-play video. Scroll down stops the video and as it leaves your field of vision. There’s also an option to unmute the video should you wish to listen.