October 12, 2016

Programmatic Advertising is the Future and It's Already Here

These days it seems, programmatic advertising is very much a dominating force when it comes to ad spending. For those of you who are unaware, programmatic advertising denotes utilizing software and algorithms to automatically purchase data-based and highly targeted digital ads.
August 31, 2016

BridTV Spearheads New Online Video Tech, Publishers Monetizing Faster Than Ever

BridTV – Faster. Reliable. Easy-to-Use. Something’s cooking at Brid.TV. After months of hard work and preparation we are gearing up to take the online video market by storm. Brid.TV is ready to push the boundaries with newly incorporated VPAID (Video Player Ad-Serving Interface Definition) tech, thanks to which publishers will be able to drive higher ad revenue at a click of a button.
August 30, 2016

Online Videos: B2B's Most Powerful Tool for Content Marketing

We live in an age when the electronic entertainment industry is at its peak, while the Internet is predominantly about online videos. Using the Internet, people have begun to express and share their thoughts almost entirely through online video form. Making video content has become straightforward and fun for users worldwide. The same thing is happening with B2B (business-to-business) and e-commerce, where more and more publishers are utilizing video as a means of growing their businesses — be they large or small.
August 25, 2016

Key Facts You Should Always Take In Consideration Before Making A Video

Have you jumped into video content marketing bandwagon already? If not this might be your last chance to enhance your audience engagement by making video content simply because people are already overwhelmed with video. 300 hours of new material is uploaded to YouTube alone every minute!
August 2, 2016

8 Great Lessons in Online Video Marketing

There are a number of ways to get into the business of online video marketing, but the first steps are crucial. Online video marketing is on the rise to say the least, and more and more publishers are utilizing  video marketing for sales. For that reason, if you’re eager to get into the business, there are a few things you should know before you kick off.
July 27, 2016

Mobile Becoming the Main Platform for Online Video

The Zenith’s Online Video Forecasts 2016 published a report according to which mobile devices are going to become the main platform for viewing online video.
July 26, 2016

Cool Marketing Lessons We Can Learn From Pokemon GO

You have no doubt noticed that there is something out there called Pokemon GO. The game launched on July 6 this year and here’s how the stats breakdown now: 4.3 million (iOS) + 5.25 million (Android) = 9.55 million total daily U.S. users for Pokémon GO. Anyway, here’s why we think are the most useful marketing formulas utilized by the creators of the game, and marketing lessons that can be learned from this global phenomenon.
July 17, 2016

20 Great Tools For Your Everyday Content Marketing Efforts

In the world of content marketing, it is vital to have the right tools to ensure the growth of your online business endeavors. As part of our ongoing project to compile a choice of the most effective tools you need to achieve success with your business, we present the following:
July 14, 2016

Outstream Video Best Way For Publishers to Push for Ad Revenue

One of the biggest things that will most certainly drive the video market is the inclusion of outstream video ads. These particular ads work as self-contained units, as opposed to being a prelude to another video, which seems to be the common system nowadays. A variety of publishers, including Mashable and Rolling Stone, are already utilizing outstream ads via so-called “in-read” formats. What that denotes is if a someone is reading an article on, (for example) Slate, that person will be able to watch an auto-play video. Scroll down stops the video and as it leaves your field of vision. There’s also an option to unmute the video should you wish to listen.
Support