December 23, 2016

Happy Holidays from BridTV

On behalf of the entire BridTV team, we would like to thank you for an amazing 2016! We wish you a Merry Christmas and a Happy New Year, in the hope that you will spend this time surrounded by family, friends and loved ones and get a chance to enjoy and relax.
December 21, 2016

Digital Marketing Trends To Keep An Eye On In 2017

With new marketing channels emerging seemingly every day, it’s a hard for marketers to keep up, exploit them all and stay ahead of the curve. However, even with so many different opportunities, problems we all face are still the same. According to HubSpot’s report on state of the Inbound, generating traffic and leads and proving ROI still are the leading challenges marketers face today. As blueprint for your 2017 digital marketing strategy takes shape, and with Christmas just around the corner, it is time to wrap up this year with digital marketing trends you should be keeping an eye on, […]
December 13, 2016

What Does It Take To Become An Influencer?

Influencers. You can’t block ’em. You can’t ignore ’em. And they have legions of passionate fans they can activate. – Mark Schaefer I’ve always thought that influencer marketing can be described as the love child of social media and celebrity star dust exclusive to B2C businesses. To be honest, I thank The Kardashians for that notion – for making me believe it and for making it popular. During 2016, the term ‘influencer marketing’ has been around quit a lot on the B2B scene. A similar thing can be said for the term ‘content marketing’ a few years back, which is one of the […]
December 6, 2016

Following My Predictions About Marketing Trends That Will Dominate in 2016, Here's How Things Unraveled

Year in, year out every December gets overcrowded with ‘next year marketing trends’ articles. Yes, I too have joined the hype, after all BridTV is at the forefront of the tech rat race with access to both, new tech achievements and publisher trends. But, let’s change the approach to ‘trends in marketing’ topic this time by discuss what has happened in 2016 first and then, later on, predict 2017 trends. I’ve made a few spot-on predictions about ‘trends that will dominate in 2016’, here’s how things really panned out.
November 30, 2016

10 Rules for Effective Facebook Marketing [Infographic]

Facebook is, by far, the largest social network in existence today. With 1.79 billion active users, and counting, the social media titan now has more users than the entire population of China (1.40 billion). With such a huge user base, it’s easy to see why it’s a crucial part of any successful marketer’s strategy. But in this day and age, its standing as the number one social media platform also begs the question: How do you stand out from the rest of content vying for users’ limited time and attention?
November 22, 2016

Favor Viewability Over Fill Rate with BridTV Outstream Unit

Serving video ads within editorial content has quickly become one of the most used features BridTV has. When you what to reach out and engage to your audience in a meaningful non-intrusive way our innovative outstream unit servers the purpose. With our latest update outstream feature is now able to favor viewability over fill rate. If you find that your ad tags are having issues with viewability statistics, consider enabling this option. By default, all BridTV outstream units have this feature disabled.
November 2, 2016

Worldwide Mobile Internet Use Surpasses Desktop for the First Time Ever

Word just in. According to StatCounter Global Stats, mobile and tablet devices accounted for 51.3% of internet usage worldwide in October compared to 48.7% by desktop. To put it another way, mobile internet use has now surpassed the popularity of desktop worldwide.
October 27, 2016

Why Your Video Marketing Strategy Needs YouTube, Facebook And A Third Party Video Platform? (Infographic)

We’ve spoken at length about how important video is to forming your ultimate digital strategy. It is also a vital component to almost every aspect of modern-day business, whether you’re looking to make a mark in a very competitive B2B environment, or simply seeking to make an impact with your personal content.
October 19, 2016

Brid Platform Release – Version 2.8

The Brid team have been busy bees once more, having incorporated a ton of new features both to the CMS and video player, adding a wide range of overall improvements.
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