In a faced-paced industry such as online video, keeping track of the new tech terms can prove to be a rather challenging task. To help you out, we’ve gathered a wide variety of video tech terms that are utilized every day, as well as an assortment of words and terms for video ad measurement. Without further ado, here’s a video technology glossary of terms that will help you understand what are the most important components for digital videos and your video ad inventory. The list includes words, terms, in addition to various useful abbreviations.
Earlier this year IAB revealed ads.txt (Authorized Digital Sellers), a project that aims to increase transparency to the digital ad market. It is promoted as a simple, flexible, and secure method for publishers and distributors to declare who is authorized to sell their inventory. In layman’s terms publishers can add a simple .txt file to their website with the list of companies through which they sell their inventory. The list is sorted by name and with the publisher’s account ID included. This in turn helps buyers know who is selling publishers inventory programmatically.
Months of work finally paid off. We’ve released the 3.8 update, which is a huge step forward for the BridTV video player level, as well as the BridTV platform overall. The update was developed based on publisher feedback and trends in online video industry. We’ve completely overhauled our analytics, focusing on the real time overview of your bandwidth consumption, ad request, ad impressions and video display. With each pricing plan we offer fast data reading and easy insight. What you’ll have is more than enough to keep you well informed. But we’re getting ahead of ourselves.
Ad blocking is a serious threat for ad supported video businesses today. There were 615 million devices blocking ads worldwide by the end of 2016, 62% (308 million) of those mobile. 10-15% of internet users in the US are already actively blocking digital ads. On average ad blockers are costing publishers up to 30% of their ad revenue. The obvious need for an effective Adblock recovery solution led to making of ADIQ, Brid’s proprietary ad de-blocking tech.
As the market of online video continues to thrive, more and more businesses are hopping on the Live Streaming bandwagon. With the Live Streaming option publishers can to rely on BridTV’s new technology to create and stream their own live streams, utilizing the BridTV video player. There’s also additional branding with the customized player skin, as well as the ability to monetize live stream with pre-roll video ads. Furthermore, infrastructure is completely provided by BridTV and is super-fast and easy to set it up.
Facebook Instant Articles started out last year as a way to solve specific problems Facebook users were faced with, especially slow loading times on the mobile web. As with all things Facebook was on top of matters pretty quickly, which comes as no surprise. By using Instant Articles, publishers have their ads showing (as well as relevant data) and they have full control over the reading experience of their audience. In return Facebook got quality content people would enjoy/like/share and bring even more popularity to world’s biggest social networking site.
Functionality and straightforwardness should be one of the main goals of every video platform. In an effort to expand and make things even smoother, the BridTV team is constantly working to bring in nifty new features for the video player and CMS. So, while video marketing trends are rapidly changing, and with clients constantly requesting valuable video content, our aim is to answer those requests and more. The BridTV player is constantly being fine-tuned and improved, and is currently introducing a cool new facet – adaptive HLS streaming support for videos uploaded and encoded by Brid.
It’s been busy here at Brid video platform HQ these past couple of months so we have a lot to talk about. The main thing you may notice, besides enhancements to the core product and few market-specific solutions, is our new site redesign and new Brid video platform pricing plans. What we did is up the amount of GB all our plans have available considerably. For starters, now it’s possible to achieve 3 times more bandwidth (depending on the plan). Did we also mention that the price is still the same!?
As the digital marketing scene continues to expand, so does the need for more video content. Everyone is their eyes open for more creative ways to reach customers and other businesses, and as the market grows new challenges unfold before publishers. However, thanks to so many cool new solutions out there, these challenges can be tackled successfully.