For many publishers, header bidding has become a game changer for display advertising, as well as video. We already talked about video header bidding and how groundbreakingly effective, fast, straightforward and easy-to-use we’ve made it in March 2018. But before we continue, here’s a brief reminder.
Essentially, header bidding gives publishers an opportunity to offer their inventory to multiple ad exchanges at the same time, before making ad calls to their servers.
Today we’ve reached another milestone implementing SpotX header bidding directly into the BridTV player.
The best and fastest way to create and monetize your video content is already at your fingertips with BridTV player. Using BridTV proprietary tech solution, not only you’ll be able to create a one-of-a-kind-video experience for your users but you’ll also save big bucks you would normally pay for top-level enterprise video platforms. On top of it, we’ll help you monetize your videos with our backfill program.
With all the changes we’ve made to the dashboard and all the new features we’ve been adding recently now is probably the best time to review our fast and easy installation and configuration process.
Video sharing on the web has imprinted itself into modern culture as one of the most basic needs of today’s society, much like the Internet connection speed and the air we breathe. It is the basic right of every person in the world to be able to upload their videos.
Content creators, brands, and business owners are becoming increasingly aware that in order to gain any traction with video, it’s imperative to adapt to the ever-changing climate in the violent world of video sharing websites.
Nearly 60% of advertisers’ digital budgets are allocated to video this year (IAB’s Digital Content NewFronts: Video Ad Spend Study 2018). For many publishers video already plays a central role in their digital marketing strategy boosting audience engagement and conversion. Growing consumer demand for original video content, particularly among desirable, hard-to-reach audiences, is turning many businesses into video-first publishers willing to spend more than $10 million annually for their brand’s Digital and Mobile video this year.
Being a video-first publisher means that no matter what your priorities are, you’ve already taken your business in the right direction. Having a professionally crafted HTML5 video player is the next step.
For several years, YouTube and Google have been at the very epicenter of video content creation and video content marketing. Endless creative people have congregated on this one public video service, to share their ideas with the rest of the world. It’s the easiest and most efficient way to reach target audiences.
These days, however, any respectable video content creator knows that YouTube isn’t the only service that offers video monetization. Paid content and paid channels on paid platforms are smart business YouTube monetization alternatives. This way you can put your work and brand in a stable and more controlled business environment.
As marketers continue to search for more and more innovative ways to increase ad revenue, and as a format, video continues to be the best possible solution available. It grabs the audience’s attention faster and better than any other type of content via social sites, mobile web, in-app, through desktop channels.
Right now mobile devices are the top means with which users get their video content. And, as you are no doubt aware, not all mobile video is created equal, which is exactly why you need to introduce certain factors to boost video and video ad performance.
Currently, there are two possible ways for publishers to cash in on their video advertising – instream and outstream. Before you decide what’s best for you, there are certain distinctions between the two that you need to be aware of.
BridTV has been hard at work researching the most effective and user-friendly alternatives to the current header bidding system for video advertising on the web. Overly-complicated implementations like prebid.js or similar were simply too costly for publishers. That’s where Brid’s new video player bidding tech comes in.
We’ve been beta testing our video player bidding tech for the last couple of months internally and have had great results so far. We’ve made video player bidding groundbreakingly effective, fast, straightforward and easy to use. Most importantly, it will undoubtedly increase ad revenue for our publishers.
In 2018, the digital marketing scene, as well as online marketing is dominated by video more than ever before. Recently, Cisco uncovered that by 2021, 82% of all internet traffic will originate from videos. Yes, 82%. If 2021 seems far off, consider that video already accounted for 73% of all consumer internet traffic in 2016. Another rapidly growing section of the market is live video, which is said to be the fastest growing segment of Web and that’s largely due to video thanks to the arrival of services like Facebook Live, Twitter’s broadcast of live sports and live bundles from companies like AT&T, YouTube and Hulu.
Streaming is gulping down a huge chunk of the market as well, which is why on-demand video content from Netflix and Amazon are already making a huge mark (plus, Disney has announced their own streaming service as well).
In order to truly step up your game and stay in touch with a market that’s evolving at an insane rate, there are several important factors to consider.
January 2018 update: Video marketing has steadily turned into a priority for most marketers in 2017. It was marked as Facebook’s top 2017 content and it made YouTube the second largest search platform.
There is no doubt video will continue to shape the digital marketing industry in 2018. CISCO reports video will be representing 80 percent of all Internet traffic by 2021, up from 67 percent in 2016.
With 2017 behind us, now is the best time to look at the current offering of the internet’s top HTML5 video players. So, where does BridTV player fit and what will be the focus of video players attention in the future?
Globally by 2020, video traffic will reach 3 times the 2015 traffic and 75% of mobile traffic will be video (click for more video stats). As the popularity of video content continues to grow, it’s more important than ever for marketers to develop an engaging video marketing strategy to capitalize on the power of the ever-growing video content phenomenon. No better time to utilize your video marketing than Christmas.