Hardly any business can be conducted without the use of video content and online video platform of any type these days. In accordance to that, we’ve seen exponential growth in video content marketing, which has now become the chief tool for publishers to get their brands out the door and into the online world.
60% of both B2B and B2C marketers already use video for marketing (OptinMonster) and over 50% of web users look for a video before visiting a store, says Google. With stats like these, it is easy to see that the video form has taken over a majority of the e-business, virtually turning the Internet into a giant hub for video content creation and video content promotion.
The very notion of being able to locate and identify website visitors via IP address from the video player is impressive. There are few paid services offering IP geolocation API and a precious little (if any) HTML5 video players out there that can carry this off.
Setting up a proper digital marketing strategy is the first step, albeit having a successful and effective ad campaign is the next and most significant step. Imbuing the ad campaign with a video ad tag complete with IP, latitude and/or longitude macros is just the shortcut you were looking for.
This is your safest road towards better monetization, improved ROI and not to mention effective marketing and video advertising.
When it comes to video advertising, publishers are continually faced with more and more challenges, which makes sense because the higher CPMs, the greater the challenges get. When examining video ad performance the biggest challenge is load times.
That’s why having a precise insight into ad performance is a vital ingredient when it comes to a publisher’s earning potential. Installing support of VAST 4.0 meets these challenges head on.
FASTER, FUTURE-PROOF, BETTER WITH ADS
We are pushing the boundaries, again!
When it comes to online video, innovation is the key to success. We have hand-crafted products which we are immensely proud of like Adblock recovery solution ADIQ and White Label video SSP. However, the core product of BridTV has always been the HTML5 video player and platform supporting it.
Building the fastest HTML5 player has never been an easy task. Ensuring that the player stays quick, nimble, and responsive at all times and on all screens is even harder. During the last couple of months we’ve been hard at work and today we are proud to say that BridTV 3.0 HTML5 video player is live!
After months of hard coding, we are happy to announce the launch of the BridTV White-Label video platform solution. Having completely revolutionized the online video platform industry with our proprietary tech solutions for the HTML5 video player, online video platform and AdBlock recovery (ADIQ) we’ve put extra effort to provide our users with an end-to-end video SSP solution purposely build to help them grow their business even more.
2 years ago we’ve talked about growing popularity of video ads. As predicted visual content, videos especially have become the focal point of many businesses. Brands are creating more videos, utilizing live streaming to engage with new audiences, investing heavily into video content, effectively embracing engagement and interactive as the main advantages of video. Right now if a video isn’t a central part of your digital marketing strategy, your business is suffering.
For many publishers, header bidding has become a game changer for display advertising, as well as video. We already talked about video header bidding and how groundbreakingly effective, fast, straightforward and easy-to-use we’ve made it in March 2018. But before we continue, here’s a brief reminder.
Essentially, header bidding gives publishers an opportunity to offer their inventory to multiple ad exchanges at the same time, before making ad calls to their servers.
Today we’ve reached another milestone implementing SpotX header bidding directly into the BridTV player.
The best and fastest way to create and monetize your video content is already at your fingertips with BridTV player. Using BridTV proprietary tech solution, not only you’ll be able to create a one-of-a-kind-video experience for your users but you’ll also save big bucks you would normally pay for top-level enterprise video platforms. On top of it, we’ll help you monetize your videos with our backfill program.
With all the changes we’ve made to the dashboard and all the new features we’ve been adding recently now is probably the best time to review our fast and easy installation and configuration process.
Video sharing on the web has imprinted itself into modern culture as one of the most basic needs of today’s society, much like the Internet connection speed and the air we breathe. It is the basic right of every person in the world to be able to upload their videos.
Content creators, brands, and business owners are becoming increasingly aware that in order to gain any traction with video, it’s imperative to adapt to the ever-changing climate in the violent world of video sharing websites.
Nearly 60% of advertisers’ digital budgets are allocated to video this year (IAB’s Digital Content NewFronts: Video Ad Spend Study 2018). For many publishers video already plays a central role in their digital marketing strategy boosting audience engagement and conversion. Growing consumer demand for original video content, particularly among desirable, hard-to-reach audiences, is turning many businesses into video-first publishers willing to spend more than $10 million annually for their brand’s Digital and Mobile video this year.
Being a video-first publisher means that no matter what your priorities are, you’ve already taken your business in the right direction. Having a professionally crafted HTML5 video player is the next step.