March 23, 2016

How Important Is Video For Your Digital Strategy? (Part I)

Media consumption is changing rapidly in 2016. February survey done by Wyzowl found 61% of businesses stated that they currently use video as a marketing tool and of that 61%, 2/3 were not using video just one year earlier. With predictions that videos are expected to make up 60% of all mobile data traffic by 2020 and 80% of all internet traffic by 2019 we reached out to marketing/advertising community to find out few things: How important is video today for their digital strategy? How do they use it to promote their business? Do they include FaceBook native video, YouTube […]
March 20, 2016

Brid.tv player demo page

March 15, 2016

Not Getting Enough Views On Your Videos – What Are You Doing Wrong?

The number of brands that use video content marketing strategy has definitely increased. Currently 87% of online content such as blogs, articles and images is in the form of a video. According to Cisco, by 2017, video will account for 69% of all consumer internet traffic.
February 25, 2016

Keeping Up With The Trends: FaceBook Instant Article

On April 12th 2015, FaceBook Instant Article will be turned into an open platform, that will be available for all publishers of any size. According to the company, the main goal is to provide a fast and immersive reading experience for people on Facebook. Instant Articles are aimed to solve some specific problems Facebook users are faced with, especially slow loading times on the mobile web. It’s a huge problem for people who prefer reading news on their phones and one Google, with their AMP Project initiative, is trying to solve as well. The problem doesn’t concern only the consumers. […]
February 22, 2016

Keeping Up With The Trends: AMP Project

Publishers who want to reach their audience through mobile have a problem with their web pages taking too long to load on mobile devices. That is why they often lose their readers, and additionally the opportunity to earn revenue. Following the latest problem publishers are faced with, Google has created a new open source initiative called Accelerated Mobile Pages (AMP) and it is expected from this project to dramatically improve the performance of the mobile web.
February 17, 2016

The Rise Of Mobile Video Advertising

Many things have changed in the digital advertising sphere during 2015. Total digital ad spend in the US has accounted for around $58 billion in 2015, which represents a significant growth compared to the $50 billion in 2014, shows The Sixth annual State of the Video Industry report done by AOL . The predictions are that US digital spend growth will only go up, reaching  $93.7 billion in 2019. This growth is mainly coming from video content and that has been consumed mostly on mobile devices.
February 16, 2016

Introducing Our Newest Online Video Player Update Brid.Tv 3.0!

Today, we are proud to announce the public release of BridTv Player 3.0! One of our biggest updates yet, containing tons of new and enhanced features. This blog post highlights the most important ones including In-page videos on mobile with autoplay, MOAT Analytics Implementation, LiveRail SDK Implementation, Player Streamlining, Hiding/showing of “Playlist” and “Share” buttons, Mobile SDK Release and New Payment Plans so each publisher can find one that can match their needs.
January 19, 2016

Why Are Video Ads The Best Advertising Choice Nowadays (Infographic)

Visual content, videos especially, will definitely continue as main trend in 2016. Brands will create more videos, utilize live streaming apps, invest into video ads and really embrace interactive features within content. It’s not just our view of the trends that will dominate 2016 but most of the industry people we’ve talked to said the same. In fact internet was buzzing about videos in 2016 for most of December last year as you can see in our weekly December roundups part 1, part 2 and part 3. Video ads are certainly nothing new. In 2016, digital display ad spending will […]
January 5, 2016

The Top 10 BridTv Posts You Found Most Helpful In 2015

Most of you have already set your goals for this year. We at BridTv can only hope you’ve chosen us to go along with your business as your preferred online video platform. What we can promise to you is that as a business, we will continue to adapt to trends and evaluate what we are doing well and where we need to improve. As with any business, there is always room for improvement.
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