Publishers who want to reach their audience through mobile have a problem with their web pages taking too long to load on mobile devices. That is why they often lose their readers, and additionally the opportunity to earn revenue. Following the latest problem publishers are faced with, Google has created a new open source initiative called Accelerated Mobile Pages (AMP) and it is expected from this project to dramatically improve the performance of the mobile web.
Many things have changed in the digital advertising sphere during 2015. Total digital ad spend in the US has accounted for around $58 billion in 2015, which represents a significant growth compared to the $50 billion in 2014, shows The Sixth annual State of the Video Industry report done by AOL . The predictions are that US digital spend growth will only go up, reaching $93.7 billion in 2019. This growth is mainly coming from video content and that has been consumed mostly on mobile devices.
Today, we are proud to announce the public release of BridTv Player 3.0! One of our biggest updates yet, containing tons of new and enhanced features. This blog post highlights the most important ones including In-page videos on mobile with autoplay, MOAT Analytics Implementation, LiveRail SDK Implementation, Player Streamlining, Hiding/showing of “Playlist” and “Share” buttons, Mobile SDK Release and New Payment Plans so each publisher can find one that can match their needs.
Visual content, videos especially, will definitely continue as main trend in 2016. Brands will create more videos, utilize live streaming apps, invest into video ads and really embrace interactive features within content. It’s not just our view of the trends that will dominate 2016 but most of the industry people we’ve talked to said the same. In fact internet was buzzing about videos in 2016 for most of December last year as you can see in our weekly December roundups part 1, part 2 and part 3. Video ads are certainly nothing new. In 2016, digital display ad spending will […]
Most of you have already set your goals for this year. We at BridTv can only hope you’ve chosen us to go along with your business as your preferred online video platform. What we can promise to you is that as a business, we will continue to adapt to trends and evaluate what we are doing well and where we need to improve. As with any business, there is always room for improvement.
Every end marks a new beginning. Keep your spirits and determination unshaken, and you shall always walk the glory road 🙂 With courage, faith and great effort, we hope you shall achieve everything you desire. As the New Year approaches us with hopes anew, here is to wishing you and your family a wonderful year ahead from BridTv. Happy New Year!
Traditionally websites (give or take a day or two depending on the industry) have 10 days between the 12th and the 22nd to exploit their rise in traffic due to Christmas Holiday. You can expect a similar scenario this year except for one thing. This holiday season, more than half (54%) of holiday shoppers say that they plan to shop on their smartphones in spare moments throughout the day. It’s a simple stat that adds up to current trend of raising mobile browsing views and one that shows just how important is to have all your assets adjusted to mobile […]
Stats show that 83% marketers stated they are using video. As they become more adept at marketing video with every passing month we’ve asked industry people what are the drastic changes and what are the similarities that they can imagine for a video marketer in 2016?
The end of the year is a great time to wrap up what you have done so far, check what’s being working for you in a year behind you and prepare your digital marketing strategy for a year ahead of you. As blueprint for your 2016 digital marketing strategy takes shape I thought about presenting you with what’s currently in focus of most marketers and spread out some predictions for the year 2016. Take the time over the holiday season to do the research and plan where your focus should be in next year and focus is, believe me, what […]