With each passing month our tireless development team is making huge efforts to enhance the powerful BridTV video platform and CMS. The latest update focuses on a variety of improvements and helpful changes to make things smoother, more slick and easy-to-use for publishers.
Delving a bit deeper into OTT territory, the BridTV update includes an assortment of cool additions, such as MRSS feed support for both Roku and FireTV apps.
What’s more, the BridTV video player has been enriched with more diverse social sharing options with the inclusion of WhatsApp.
Following our successful launch in 2018, BridTV has been moving forward at lightning speed. Continued growth allowed us to incorporate a variety of powerful features into our video platform.
As of February 2019, Google has accepted BridTV into their select group of video technology partners, companies verified in having the expertise and capabilities to deliver Google VAST ads to end users.
As the year 2019 slowly unfolds, content creators and marketers are increasingly seeking out solutions and hacks for content creation and social media strategy. Grabbing a slice of the modern-day online business market means you should focus on making an impact as well as reaching audiences. No matter what you do, it’s obvious that the global market feeds on mass psychology, which is always challenging to predict. However, if you want your brand to echo across the digital marketing plains, your focus must be on social media trends – this is what drives the industry.
For quite some time now, BridTV has offered a variety of solutions and features for that give publishers an opportunity to monetize their videos. Widening the specter of opportunities with new and improved technologies, we are able to go beyond the norm once more.
With the latest effort of our dev team, we have incorporated a all-new handy, and seamless solution, that kicks Header Bidding into high gear, inevitably leading publishers to better fill rates and more. However, before we head into the core of the matter, let’s get the basics out of the way first.
In an increasingly crowded B2B scene it’s becoming more and more challenging to nail your business goals and achieve satisfying ROI, especially if you’re looking to cash in on the booming online video market. The online market is certainly shifting towards mobile. Recent research has shown that 58% of video viewing is being consumed through mobile, and, according to eMarketer, that number is going to rise 80% by 2020.
For that reason, publishers and business owners should incorporate certain priorities when it comes to their respective websites. This mostly relates to fast load speeds, intuitive interface and so on. Properly optimizing your content for mobile is a must. Also, if you are a digital marketer, formulating a strategy should revolve around Google’s mobile-first indexing.
For the past few years, content creators and various online businesses have been pushing the boundaries in terms of what can be accomplished with online video. What’s more, video monetization has never been easier, albeit the digital marketing scene is constantly changing.
Globally, online video platforms utterly dominate the current advertising world. During 2017 that market amounted to a $780 million and is now expected to go as far as $2580 million by the end of the year 2025.
The situation is no different Stateside. What’s more, recent research indicated that the number of digital video users in the United States is going to amount to 236 million users in 2020, which marks a rise from 213.2 million (that was accumulated back in 2016).
Ads are simultaneously the biggest nuisance for most website visitors and yet they remain the biggest source of revenue for most Internet publishers. Satisfying both sides of the spectrum at the same time may seem like an impossible task. Well, not anymore.
Having a video ad placed in the heart of editorial content is extremely effective because it does not disrupt the user experience.
For ad-supported video businesses, every impression counts. And with the rising complexity of digital advertising publishers are compelled to manage programmatic deals and maximize ad viewability in addition to creating quality content for their audience.
In the current video advertising landscape, reaching various types of audiences has become an uttermost priority for advertisers. Publishers are now shaping their business models and digital marketing strategies strictly according to the needs of massive audiences. But therein lies the problem.
In order to gain traction via video advertising, it’s no longer enough to simply aim the product or ad at a wider audience. Success or profit is now measured by audience reach and user engagement. It makes sense and you certainly don’t have to think twice about it.
However, we are living in an age when audiences have become extremely huge and incredibly diverse.
Stepping into the business of online video advertising can be a very daunting task. Based on the latest market research data, video is set to make 80% of Internet traffic by the year 2021. When fighting the fight on the video content marketing, publishers resort to video advertising as their main weapon for maxing out revenue.
The only challenge is that growing a business via video advertising involves putting together a lot of pieces in a complex puzzle. However, once you get past all the basics, you will be closer to completing that puzzle.
Today a majority of advertisers are turning to services like Google and Facebook as advertising platforms to reach customers. Lately, however, quite a lot of businesses are simply turning to other platforms for their advertising needs. The fact is that there is a considerable amount of ad networks out there that can bring you closer to your financial goals without having to take part in a highly competitive advertising race on Google or Facebook.
Moving away from these two giants and switching to other advertising networks eliminates having to deal with heaps of other companies who are competing in the same market. Recently, it was officially confirmed that there are over 3 million companies and businesses advertising via Facebook.