As marketers continue to search for more and more innovative ways to increase ad revenue, and as a format, video continues to be the best possible solution available. It grabs the audience’s attention faster and better than any other type of content via social sites, mobile web, in-app, through desktop channels.
Right now mobile devices are the top means with which users get their video content. And, as you are no doubt aware, not all mobile video is created equal, which is exactly why you need to introduce certain factors to boost video and video ad performance.
Currently, there are two possible ways for publishers to cash in on their video advertising – instream and outstream. Before you decide what’s best for you, there are certain distinctions between the two that you need to be aware of.
BridTV has been hard at work researching the most effective and user-friendly alternatives to the current header bidding system for video advertising on the web. Overly-complicated implementations like prebid.js or similar were simply too costly for publishers. That’s where Brid’s new video player bidding tech comes in.
We’ve been beta testing our video player bidding tech for the last couple of months internally and have had great results so far. We’ve made video player bidding groundbreakingly effective, fast, straightforward and easy to use. Most importantly, it will undoubtedly increase ad revenue for our publishers.
In 2018, the digital marketing scene, as well as online marketing is dominated by video more than ever before. Recently, Cisco uncovered that by 2021, 82% of all internet traffic will originate from videos. Yes, 82%. If 2021 seems far off, consider that video already accounted for 73% of all consumer internet traffic in 2016. Another rapidly growing section of the market is live video, which is said to be the fastest growing segment of Web and that’s largely due to video thanks to the arrival of services like Facebook Live, Twitter’s broadcast of live sports and live bundles from companies like AT&T, YouTube and Hulu.
Streaming is gulping down a huge chunk of the market as well, which is why on-demand video content from Netflix and Amazon are already making a huge mark (plus, Disney has announced their own streaming service as well).
In order to truly step up your game and stay in touch with a market that’s evolving at an insane rate, there are several important factors to consider.
January 2018 update: Video marketing has steadily turned into a priority for most marketers in 2017. It was marked as Facebook’s top 2017 content and it made YouTube the second largest search platform.
There is no doubt video will continue to shape the digital marketing industry in 2018. CISCO reports video will be representing 80 percent of all Internet traffic by 2021, up from 67 percent in 2016.
With 2017 behind us, now is the best time to look at the current offering of the internet’s top HTML5 video players. So, where does BridTV player fit and what will be the focus of video players attention in the future?
Globally by 2020, video traffic will reach 3 times the 2015 traffic and 75% of mobile traffic will be video (click for more video stats). As the popularity of video content continues to grow, it’s more important than ever for marketers to develop an engaging video marketing strategy to capitalize on the power of the ever-growing video content phenomenon. No better time to utilize your video marketing than Christmas.
Even though the main concern of advertisers today is how to incorporate video ads into their campaigns, which boils down to choosing the appropriate type of video ad that would give the desired results, it’s the tech behind ad serving that has to work flawlessly in order to be sure your monetization is done right.
Two things influence your video ad monetization: video player/platform and ad tags you use.
According to the latest research data, the “play” button is, in fact, the most compelling call-to-action on the web. It was also estimated that by 2019, online videos are going to generate 15.4 billion in spend, and generate 80% of all internet traffic. No wonder outstream video advertising has emerged as an important revenue source for most publishers whether they are limited with video content or not.
Essentially an outstream ad is a video ad unit not tied to any piece of publisher video content. It can run within standard ad placements, on the corner of the page, or within the content of a written article. They are made to be 100% viewable, and they will only deploy and play when the unit is onscreen and the consumer is moving the page around.
According to recent research data, Ad blocking may very well pose a major threat to publishers, which strongly rely on advertising for revenue. Ad blocking on mobile could potentially reach desktop levels, and if that occurs, US digital media companies are looking at a projected loss of approximately $9.7 billion across digital ad formats next year (via BI).
A new report from Juniper Research fund that about 19% of total online ad revenue will be lost to Ad Blockers by 2022. The popularity of ad blockers is clear, as is the fact it hurts online publishers. So, what can businesses do to ensure their video ad content is seen on any desktop or mobile device?
If you’ve been using video to expand and grow your business so far, now might be the best time to take it up a notch and utilize mobile live streaming capabilities for your business. From now on BridTV users can capture and send a live video stream from anywhere, just as long as they have a mobile connection. To kick things off, check out this handy guide, that will take you through all the features and examples for making your own mobile live video streaming app, or simply integrate live-streaming capabilities into your existing mobile app.