June 27, 2019

User Experience Comes First, Thanks to Better Ads Standards

The first step is to delve a bit deeper into the mechanics of how ads work and how Google aims to upgrade current ad standards.
June 5, 2019

BridTV: The Most Powerful JW Player Alternative

Overall, BridTV is quite simply a more affordable and far more elegant solution, giving you more bang for your buck.
March 12, 2019

BridTV March 2019 Platform Update Features Diverse Improvements

With each passing month our tireless development team is making huge efforts to enhance the powerful BridTV video platform and CMS. The latest update focuses on a variety of improvements and helpful changes to make things smoother, more slick and easy-to-use for publishers. Delving a bit deeper into OTT territory, the BridTV update includes an assortment of cool additions, such as MRSS feed support for both Roku and FireTV apps. What’s more, the BridTV video player has been enriched with more diverse social sharing options with the inclusion of WhatsApp.
February 27, 2019

BridTV Recognized by Google as Video Technology Partner

Following our successful launch in 2018, BridTV has been moving forward at lightning speed. Continued growth allowed us to incorporate a variety of powerful features into our video platform. As of February 2019, Google has accepted BridTV into their select group of video technology partners, companies verified in having the expertise and capabilities to deliver Google VAST ads to end users.
February 26, 2019

B2B: Content Creation Guide and Social Media Strategy in 2019

As the year 2019 slowly unfolds, content creators and marketers are increasingly seeking out solutions and hacks for content creation and social media strategy. Grabbing a slice of the modern-day online business market means you should focus on making an impact as well as reaching audiences. No matter what you do, it’s obvious that the global market feeds on mass psychology, which is always challenging to predict. However, if you want your brand to echo across the digital marketing plains, your focus must be on social media trends – this is what drives the industry.
December 26, 2018

BridTV: The Native Prebid Video Player

For quite some time now, BridTV has offered a variety of solutions and features for that give publishers an opportunity to monetize their videos. Widening the specter of opportunities with new and improved technologies, we are able to go beyond the norm once more. With the latest effort of our dev team, we have incorporated an all-new, handy, and seamless solution, that kicks Header Bidding into high gear, inevitably leading publishers to better fill rates and more. However, before we head into the core of the matter, let’s get the basics out of the way first.
December 10, 2018

How Mobile-First Indexing Simplifies Digital Marketing Strategies

In an increasingly crowded B2B scene it’s becoming more and more challenging to nail your business goals and achieve satisfying ROI, especially if you’re looking to cash in on the booming online video market. The online market is certainly shifting towards mobile. Recent research has shown that 58% of video viewing is being consumed through mobile, and, according to eMarketer, that number is going to rise 80% by 2020. For that reason, publishers and business owners should incorporate certain priorities when it comes to their respective websites. This mostly relates to fast load speeds, intuitive interface and so on. Properly […]
November 29, 2018

Modern-day Online Video Platform: The Overview

For the past few years, content creators and various online businesses have been pushing the boundaries in terms of what can be accomplished with online video. What’s more, video monetization has never been easier, albeit the digital marketing scene is constantly changing. Globally, online video platforms utterly dominate the current advertising world. During 2017 that market amounted to a $780 million and is now expected to go as far as $2580 million by the end of the year 2025. The situation is no different Stateside. What’s more, recent research indicated that the number of digital video users in the United […]
October 24, 2018

Native Outstream Unit

Ads are simultaneously the biggest nuisance for most website visitors and yet they remain the biggest source of revenue for most Internet publishers. Satisfying both sides of the spectrum at the same time may seem like an impossible task. Well, not anymore. Having a video ad placed in the heart of editorial content is extremely effective because it does not disrupt the user experience. For ad-supported video businesses, every impression counts. And with the rising complexity of digital advertising publishers are compelled to manage programmatic deals and maximize ad viewability in addition to creating quality content for their audience.
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