Ad Blocking: A Serious Threat for Online Publishers?
by | Nov 7, 2017 | Editorial, How To..., Marketing, Video Industry News | No Comments

Ad Blocking: A Serious Threat for Online Publishers?

According to recent research data, Ad blocking may very well pose a major threat to publishers, which strongly rely on advertising for revenue. Ad blocking on mobile could potentially reach desktop levels, and if that occurs, US digital media companies are looking at a projected loss of approximately $9.7 billion across digital ad formats next year (via BI).

A new report from Juniper Research fund that about 19% of total online ad revenue will be lost to Ad Blockers by 2022. The popularity of ad blockers is clear, as is the fact it hurts online publishers. So, what can businesses do to ensure their video ad content is seen on any desktop or mobile device?

(more…)

Live Stream for Mobile With BridTV
by | Nov 3, 2017 | How To..., Platform Updates, Video Industry News | No Comments

Live Stream for Mobile With BridTV

If you’ve been using video to expand and grow your business so far, now might be the best time to take it up a notch and utilize mobile live streaming capabilities for your business. From now on BridTV users can capture and send a live video stream from anywhere, just as long as they have a mobile connection. To kick things off, check out this handy guide, that will take you through all the features and examples for making your own mobile live video streaming app, or simply integrate live-streaming capabilities into your existing mobile app.

(more…)

Video Ad Measurement and Video Technology Terms
by | Oct 31, 2017 | Editorial, How To..., Video Industry News | No Comments

Video Ad Measurement and Video Technology Terms

In a faced-paced industry such as online video, keeping track of the new tech terms can prove to be a rather challenging task. To help you out, we’ve gathered a wide variety of video tech terms that are utilized every day, as well as an assortment of words and terms for video ad measurement. Without further ado, here’s a video technology glossary of terms that will help you understand what are the most important components for digital videos and your video ad inventory. The list includes words, terms, in addition to various useful abbreviations.

(more…)

Ads.txt Support at BridTV
by | Oct 24, 2017 | Video Industry News | No Comments

Ads.txt Support at BridTV

Earlier this year IAB revealed ads.txt (Authorized Digital Sellers), a project that aims to increase transparency to the digital ad market. It is promoted as a simple, flexible, and secure method for publishers and distributors to declare who is authorized to sell their inventory.

In layman’s terms publishers can add a simple .txt file to their website with the list of companies through which they sell their inventory. The list is sorted by name and with the publisher’s account ID included. This in turn helps buyers know who is selling publishers inventory programmatically.

(more…)

BridTV Video Platform Release ver. 3.8
by | Sep 25, 2017 | Platform Updates, Video Industry News | No Comments

BridTV Video Platform Release ver. 3.8

Months of work finally paid off. We’ve released the 3.8 update, which is a huge step forward for the BridTV video player level, as well as the BridTV platform overall. The update was developed based on publisher feedback and trends in online video industry. We’ve completely overhauled our analytics, focusing on the real time overview of your bandwidth consumption, ad request, ad impressions and video display. With each pricing plan we offer fast data reading and easy insight. What you’ll have is more than enough to keep you well informed.

But we’re getting ahead of ourselves.

(more…)

Unblock VAST and VPAID 2.0 Video Ad Revenue With AdIQ
by | Sep 20, 2017 | Editorial, Platform Updates, Video Industry News | No Comments

Unblock VAST and VPAID 2.0 Video Ad Revenue With AdIQ

Ad blocking is a serious threat for ad supported video businesses today. There were 615 million devices blocking ads worldwide by the end of 2016, 62% (308 million) of those mobile. 10-15% of internet users in the US are already actively blocking digital ads. On average ad blockers are costing publishers up to 30% of their ad revenue. The obvious need for an effective Adblock recovery solution led to making of ADIQ, Brid’s proprietary ad de-blocking tech.

(more…)

Introduction To Live Streaming With BridTV
by | Jul 24, 2017 | Video Industry News | No Comments

Introduction to live streaming with BridTV

As the market of online video continues to thrive, more and more businesses are hopping on the Live Streaming bandwagon. With the Live Streaming option publishers can to rely on BridTV’s new technology to create and stream their own live streams, utilizing the BridTV video player. There’s also additional branding with the customized player skin, as well as the ability to monetize live stream with pre-roll video ads. Furthermore, infrastructure is completely provided by BridTV and is super-fast and easy to set it up.

(more…)

Deliver Stunning Video Experience To Your Facebook Instant Articles Audience
by | Jul 10, 2017 | Marketing, Platform Updates, Video Industry News | No Comments

Deliver Stunning Video Experience To Your Facebook Instant Articles Audience

Facebook Instant Articles started out last year as a way to solve specific problems Facebook users were faced with, especially slow loading times on the mobile web. As with all things Facebook was on top of matters pretty quickly, which comes as no surprise. By using Instant Articles, publishers have their ads showing (as well as relevant data) and they have full control over the reading experience of their audience. In return Facebook got quality content people would enjoy/like/share and bring even more popularity to world’s biggest social networking site.

(more…)

Capture Your Audience With Adaptive HLS Streaming
by | Jul 4, 2017 | Platform Updates, Video Industry News | No Comments

Capture Your Audience With Adaptive HLS Streaming

Functionality and straightforwardness should be one of the main goals of every video platform. In an effort to expand and make things even smoother, the BridTV team is constantly working to bring in nifty new features for the video player and CMS. So, while video marketing trends are rapidly changing, and with clients constantly requesting valuable video content, our aim is to answer those requests and more.

The BridTV player is constantly being fine-tuned and improved, and is currently introducing a cool new facet – adaptive HLS streaming support for videos uploaded and encoded by Brid.

(more…)