User Experience Comes First, Thanks to Better Ads Standards
by | Jun 27, 2019 | Editorial, How To..., Marketing, Monetization, Video Industry News | No Comments

better ads standards

Putting trust in a company these days has become vital to users and customers more than anything else. It’s not merely about getting a quality service or product. People are looking for a clear message, a sincere connection or something they can relate to. They keep this in mind at all times when they examine the possibility of doing business with an enterprises or other companies. Things are very similar in the online market. When people seek out information or entertainment, they want quality in addition to honesty. Right smack in the middle of this exciting and ever-growing world of technology, e-commerce and business, lies a brand new endeavor called Better Ads Standards.

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BridTV: The Most Powerful JW Player Alternative
by | Jun 5, 2019 | Editorial, Marketing, Video Industry News | No Comments

jw player alternative

Conveying an accurate message about your business or product might be a difficulty task, albeit it comes down to overcoming one simple challenge – understanding what people want and letting them know how you can help them improve their own business. Maintain this as your primary objective and you’ll send ripples across the B2B market with your product/business. Video is the fastest and best way to send a clear message to consumers and customers out there. Did you know that today content marketers who are using video achieve a 66% higher average website conversion rate than those who don’t? In order to achieve even greater results both marketers and business owners are expanding their digital strategies with new ideas and new technologies.

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BridTV March 2019 Platform Update Features Diverse Improvements
by | Mar 12, 2019 | Video Industry News | No Comments

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With each passing month our tireless development team is making huge efforts to enhance the powerful BridTV video platform and CMS. The latest update focuses on a variety of improvements and helpful changes to make things smoother, more slick and easy-to-use for publishers.

Delving a bit deeper into OTT territory, the BridTV update includes an assortment of cool additions, such as MRSS feed support for both Roku and FireTV apps.

What’s more, the BridTV video player has been enriched with more diverse social sharing options with the inclusion of WhatsApp.

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BridTV Recognized by Google as Video Technology Partner
by | Feb 27, 2019 | Marketing, Monetization, Video Industry News | No Comments

Video technology partner

Following our successful launch in 2018, BridTV has been moving forward at lightning speed. Continued growth allowed us to incorporate a variety of powerful features into our video platform.

As of February 2019, Google has accepted BridTV into their select group of video technology partners, companies verified in having the expertise and capabilities to deliver Google VAST ads to end users.

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B2B: Content Creation Guide and Social Media Strategy in 2019
by | Feb 26, 2019 | Editorial, How To..., Marketing, Social, Video Industry News | No Comments

Social media trends

As the year 2019 slowly unfolds, content creators and marketers are increasingly seeking out solutions and hacks for content creation and social media strategy. Grabbing a slice of the modern-day online business market means you should focus on making an impact as well as reaching audiences. No matter what you do, it’s obvious that the global market feeds on mass psychology, which is always challenging to predict. However, if you want your brand to echo across the digital marketing plains, your focus must be on social media trends – this is what drives the industry.

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BridTV: The Native Prebid Video Player
by | Dec 26, 2018 | Editorial, How To..., Monetization, Platform Updates, Video Industry News | No Comments

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For quite some time now, BridTV has offered a variety of solutions and features for that give publishers an opportunity to monetize their videos. Widening the specter of opportunities with new and improved technologies, we are able to go beyond the norm once more.

With the latest effort of our dev team, we have incorporated an all-new, handy, and seamless solution, that kicks Header Bidding into high gear, inevitably leading publishers to better fill rates and more. However, before we head into the core of the matter, let’s get the basics out of the way first.

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How Mobile-First Indexing Simplifies Digital Marketing Strategies
by | Dec 10, 2018 | Editorial, Marketing, Video Industry News | No Comments

Mobile-first Indexing

In an increasingly crowded B2B scene it’s becoming more and more challenging to nail your business goals and achieve satisfying ROI, especially if you’re looking to cash in on the booming online video market. The online market is certainly shifting towards mobile. Recent research has shown that 58% of video viewing is being consumed through mobile, and, according to eMarketer, that number is going to rise 80% by 2020.

For that reason, publishers and business owners should incorporate certain priorities when it comes to their respective websites. This mostly relates to fast load speeds, intuitive interface and so on. Properly optimizing your content for mobile is a must. Also, if you are a digital marketer, formulating a strategy should revolve around Google’s mobile-first indexing.

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Modern-day Online Video Platform: The Overview
by | Nov 29, 2018 | Marketing, Video Industry News | No Comments

Modern-day Online Video Platform: The Overview

For the past few years, content creators and various online businesses have been pushing the boundaries in terms of what can be accomplished with online video. What’s more, video monetization has never been easier, albeit the digital marketing scene is constantly changing.

Globally, online video platforms utterly dominate the current advertising world. During 2017 that market amounted to a $780 million and is now expected to go as far as $2580 million by the end of the year 2025.

The situation is no different Stateside. What’s more, recent research indicated that the number of digital video users in the United States is going to amount to 236 million users in 2020, which marks a rise from 213.2 million (that was accumulated back in 2016).

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Native Outstream Unit
by | Oct 24, 2018 | Platform Updates, Video Industry News | No Comments

Native Outstream Unit

Ads are simultaneously the biggest nuisance for most website visitors and yet they remain the biggest source of revenue for most Internet publishers. Satisfying both sides of the spectrum at the same time may seem like an impossible task. Well, not anymore.

Having a video ad placed in the heart of editorial content is extremely effective because it does not disrupt the user experience.

For ad-supported video businesses, every impression counts. And with the rising complexity of digital advertising publishers are compelled to manage programmatic deals and maximize ad viewability in addition to creating quality content for their audience.

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Video Target Audience: Millennials, Gen X, and Boomers
by | Oct 17, 2018 | Marketing, Video Industry News | No Comments

Video Target Audience: Millennials, Gen X, and Boomers

In the current video advertising landscape, reaching various types of audiences has become an uttermost priority for advertisers. Publishers are now shaping their business models and digital marketing strategies strictly according to the needs of massive audiences. But therein lies the problem.

In order to gain traction via video advertising, it’s no longer enough to simply aim the product or ad at a wider audience. Success or profit is now measured by audience reach and user engagement. It makes sense and you certainly don’t have to think twice about it.

However, we are living in an age when audiences have become extremely huge and incredibly diverse.

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