Year in, year out every December gets overcrowded with ‘next year marketing trends’ articles. Yes, I too have joined the hype, after all BridTV is at the forefront of the tech rat race with access to both, new tech achievements and publisher trends. But, let’s change the approach to ‘trends in marketing’ topic this time by discuss what has happened in 2016 first and then, later on, predict 2017 trends. I’ve made a few spot-on predictions about ‘trends that will dominate in 2016’, here’s how things really panned out.
Facebook is, by far, the largest social network in existence today. With 1.79 billion active users, and counting, the social media titan now has more users than the entire population of China (1.40 billion). With such a huge user base, it’s easy to see why it’s a crucial part of any successful marketer’s strategy. But in this day and age, its standing as the number one social media platform also begs the question: How do you stand out from the rest of content vying for users’ limited time and attention?
Humans are hardwired for visual content. It affects people on two levels – cognitive and emotional level. It increases comprehension of information you receive, and by affecting our emotions and attitudes. What’s more, YouTube has over a billion users, which denotes almost one-third of all people on the Internet. Also, over 800 YouTube creators have more than one million subscribers. Such statistics are staggering. There are lots of examples of outstanding content. Alas, there are considerably more examples of poor content. So, the real question is: how do to push your own content into the ‘great’ category, rather than the tedious branded content? […]
We’ve spoken at length about how important video is to forming your ultimate digital strategy. It is also a vital component to almost every aspect of modern-day business, whether you’re looking to make a mark in a very competitive B2B environment, or simply seeking to make an impact with your personal content.
Trying to be a blogger these days takes skill, determination and hard work. To be fair, you won’t be able to get far without the appropriate tools and WordPress is really the best place to start. You may find it hard to believe, but WordPress was an unknown tool utilized by very few developers across the Web. These days it powers over 26.4% of the Web, according to WordPress.com.
Nowadays, if you’re running your own e-business — big or small — you’re no doubt going to be overwhelmed with possibilities when it comes to exposing your brand. This also begs the question: what exactly are your best moves to ensure that you get your product out the door? In order to answer that we have to take a look at traditional marketing tactics. Each business has to think about search engines, social media channels, email, video, paid advertising, blogging and so on. Having talked to several people in the industry, we’ve begun to explore exactly which online marketing strategy brings the most to […]
Getting into content marketing is a long uphill struggle. While you work your way towards things like organic traffic, reaching target audiences and actual profit, well, you are most likely to feel the burn of all the bad sides of content marketing. On the flip side, if you persevere the results can be tremendously positive for your business. So, instead of going with endless material and info about your product, just bear in mind that people always want to be entertained while getting useful info – ya know, something they actually need. They will be on the lookout for quality content and […]
These days it seems inconceivable to formulate a proper digital marketing strategy without the inclusion of video. Creating video content and using it for marketing purposes has indeed become an integral part of any business plan. For many years, marketers, business and product salesman have had difficulties pushing their brands out the door and getting them to the consumer.