Video represents a source of profit for so many brands and companies, albeit the market keeps getting more and more competitive with each passing year. Meanwhile, audiences are becoming larger and harder to please. This comes as a massive challenge for medium and small businesses that generate income via video. On the plus side, if you’re hoping to create an impact with your brand or business through video monetization, you should know that it’s not only possible but right now, there is actually an amazing variety of options out there.
Let’s face it when fishing for an enterprise-level video service, Brightcove might be one of the top choices. While there’s certainly a solid range of benefits here, it must be said that there are other options out there, Brightcove alternatives so to speak, especially for small to medium businesses who are looking to execute their digital marketing strategies with fast and affordable solutions for effective video monetization and ad revenue. BridTV is a versatile video platform and CMS that allows you to get a maximum amount of top-notch features for a truly affordable price. If you’re looking to make an […]
With the majority of online businesses resorting to WordPress for development and CMS purposes, having an adequate set of WP-related tools has become a necessity. According to a recently conducted survey, it was established that WordPress boasts a 59.4% market share, and therefore is regarded as the most used CMS in the world. The vibrant and ever-growing online video market is teeming with video WordPress plugins. This is why it may take you some time to sift through all of them before you opt for the WP plugin that suits your preferences and business needs. To help you in this […]
As the popularity of online video grows, publishers and various businesses (small or large) are getting a more precise knowledge about the behavior of viewers. As the need and support for HTML5 video increases, the video is becoming the chief way to grab audiences and keep them interested. For example, utilizing video as a background design feature has become rather trendy as of late. On a general note, recent research has shown that video represents the very epicenter of the digital marketing world. With each passing year, we see the demand for video increasing rapidly, with 53% of people craving […]
The online video scene is like a constantly changing, constantly evolving field where publishers and various business owners keep looking for new ways to break through and make an impact. Finding your own way to success in a market that is overflowing with competition is quite possible and it may be easier than you think. Things may get a bit challenging along the way, that is until you find your bearings. The key thing is to crystalize your objective. When you’re looking to compete on the B2B market, video advertising is the key that opens all doors. It’s probably one […]
As a publisher, expanding your online video business endeavors denotes keeping your attention focused on digital marketing. However, through it all, optimizing for mobile should be your uttermost priority. Creating and establishing a dedicated mobile marketing strategy is an absolute prerequisite to making an impact on the current video ad market. That’s where all the 2018 trends are leading. After all, it’s not a matter of opinion.
The B2B marketing scene changes so fast it’s tough to keep up sometimes. In order to stay on point, you have to make sure that you have a proper strategy in place. Luckily, nowadays there is a variety of ways to establish a simple, yet very effective strategy for your B2B marketing efforts. The modern-day era is absolutely thriving with opportunities in that regard. Thanks to marketing automation, analytics, and personalization B2B marketers have a far better shot to get closer to high-profile clients and more importantly, to get in touch with their target audience when it comes to sales, […]
With 11 awesome tips that will help you improve your video SEO efforts. We are all well aware of how much of an impact video content makes these days. And how video changed digital marketing strategies of many brands in the past few years. Video has become the main tool for engagement and customer acquisition. When you’re operating in a market that relies primarily on video, you have to make the most out of that format. For most marketers that means establishing a powerful social media presence. This involves shares, likes, as well as the effort to become viral in an […]
Video sharing on the web has imprinted itself into modern culture as one of the most basic needs of today’s society, much like the Internet connection speed and the air we breathe. It is the basic right of every person in the world to be able to upload their videos. Content creators, brands, and business owners are becoming increasingly aware that in order to gain any traction with video, it’s imperative to adapt to the ever-changing climate in the violent world of video sharing websites.