February 27, 2015

5 Things That Will Help Your Videos Stand Out

Videos are a magical combination of the sound, sight, motion and emotion and people love to watch them. They can impart information in clear, simple manner, understandable to everyone, easy to consume. So, whether they make us laugh or cry, they have the ability to leave a strong of an impact on us. No wonder that, according to Cisco, by 2017 the 70 % of all consumers internet traffic will be produced by videos (1). No wonder they already are a very effective marketing tool. Latest studies show that the videos can increase purchases up to 97% (2). Given all […]
February 20, 2015

The Expansion Of Mobile Video In Video Advertising Industry

Mobile video may be the hottest trend in the video industry today. Stats show that in 2014. 91% of U.S. adults owned a mobile phone, and 61% of those were smartphones. Since the mobile usage has become a part of the everyday routine of an average American, mobile video ads start to play an important role in the marketing campaigns. The stats say mobile video ad spend in the U.S. has more than doubled in 2014 ($1.5 billion) compared to 2013. ($720 million). Here are the latest trends in mobile video industry that can concern all video marketers, and some […]
February 18, 2015

What Does The 10 Year Anniversary Of YouTube Mean For All Of Us?

10 years ago, online video was still in its infancy. It was inconvenient to publish video on the Internet, to say the least. You had to have a little bit of programming skills to be able to embed QuickTime or Flash videos on your website or upload anything on a cloud, for that matter. It’s really hard to comprehend a world where we didn’t have cat videos at the tip of our fingers to watch anytime and everywhere we like. And yet, that’s exactly the world we had at the beginning of 2005 on February 14th. On that Valentine’s Day […]
February 4, 2015

8 Tips To Make Your Blog A Profitable One

Being a creator of successful blogs is not an easy task. First of all, you need to update your blog regularly, constantly post about a specific subject (from a myriad of angles), and, of course, most importantly, make quality content. At some point, you’ll have to figure out how to make your blog profitable. You need to find a topic that interests you and your target audience, to update and inform yourself and think about the best way to distribute valuable information to others. Your blog needs to benefit your subscribers (make their lives easier, solve their problems), advertisers and […]
January 29, 2015

How To Balance Logic And Emotions In Video Marketing

Considering content marketing, there are no strict rules for building a successful marketing campaign. Video marketing often struggles between art and science, logic and emotions, and you need to carefully balance between them to achieve the results you want. When it comes to rational advertising, it’s all about the practical side of the product. Advertisers are explaining why you should buy the product, pointing out the details about its characteristics, so the customer could understand the benefits of the product.  According to Mindshare North America’s Culture Vulture trend report that examines what people want, consumers want products and services that […]
January 23, 2015

A Good Strategy For Making Your Video Go Viral

  Many marketers think that the key, to building a successful viral video marketing campaign, lies only in two simple steps – creating a memorable video content and sharing it with social media. But the fact that users upload 100 hours of video to YouTube every 60 seconds and share more than 4.75 billion pieces of content on Facebook every 24 hours shows that the chances of breaking through to a wider audience via social networks is becoming more difficult each day.(1) So if you want real results, that is not enough, you need to have a clear strategy, to […]
January 23, 2015

Beauty/Fashion Blogs and Brid.tv

We have already mentioned in our previous post about video content marketing here, that video content is getting a bigger and bigger role every day now. Clearly that’s because of its unique impact on the audience. Because it offers so many ways in which you can make your video content intriguing and engage your potential clients. The fact that the top 100 brands have invested over $4B in creating video assets (1) only shows the importance of video in business and marketing nowadays. What’s more, predictions for 2015 suggest an even bigger presence of videos on all platforms. Last year […]
January 16, 2015

The Power Of WordPress in 2014 Described In 5 Facts

Created in 2003 as a blogging platform, WordPress has evolved into one of the most popular CMS’ in the world, used on millions of sites every day. So where does WordPress exactly stand today? Here are some stats about the usage of WordPress in 2014. How many sites used WordPress exactly? Nearly 75 million sites out there use this software to power their content. Approximately 50% of them are hosted on WordPress.com(1). What is the popularity of the “WordPress” keyword? It seems that the keyword ‘wordpress’ is becoming more and more popular. Studies show that there are about 500,000 searches […]
January 9, 2015

Online Video Marketing in 2015

Advertizers tried to spread a little bit of happiness, joy and positivity in 2014. No better example than the Ice Bucket Challenge (IBC). Being proactive, engaging and easily shared this campaign alone has helped to raise up to $120 million in donations with massive views on YouTube and Facebook. What most marketers have learned from IBC is that the speed of social video sharing increased dramatically in 2014 and video content that is interesting, unique and of high quality is the key to engaging the audience. It comes as a no-brainer that brands are using video content marketing to get […]
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