November 25, 2015

Skin Your Player For Thanksgiving

Thanksgiving is coming and you have narrowcasted your audience with video,  followed and applied best video marketing practices and worked thoroughly on your video SEO so what’s left!? Well, by now you should be aware that appropriate skinning of your video player can have a great effect on branding of your product.  80% of BridTv users say customized video player ensures branding and engagement! We’ve tackled the subject of engagement via quality video content and the simple fact that engaged viewers are more likely to share the videos on their social channels – read it here. Now, imagine if you […]
November 24, 2015

Boost your Black Friday sales with videos

Holiday season is upon us and no matter if you are looking to increase sales, traffic, social media followers, gain more exposure to your brand or raise your ad views you really should seize the moment. Holiday season has already rolled out and retailers can expect spikes just like every year. Most industry research defines the holiday season as from November 1st to December 31st.
November 12, 2015

Benefits From Shifting Your Video From Tv To Digital

The online video domination grows Only a decade ago, after tailoring their video content,  video creators were facing with just one problem –  adjusting it to TV screens. Now it’s all about digital. The internet is quickly becoming a synonym for effective video marketing as it helps companies across the world to target their audience and proves to be a faster and more economical medium for promoting products and growing businesses.  Around 40% of the world population has an internet connection. AOL’s sixth annual State of the Video Industry report shows spending on US digital video ads grew by 42% […]
October 15, 2015

Don't Worry You Are Already Using An HTML5 Player With Brid.Tv

Chrome Pauses Flash On October 1st, Chrome paused Flash-based advertising or peripheral content. That practically means all video consumers now have to manually click on video players smaller than 400×300 pixels to enable playback. Google Chrome is a very popular web browser, stats show around 50% of internet consumers are using this browser. Regardless of its popularity, users have not been fully satisfied with its effect on their notebook’s power consumption, and they blame mainly Flash content for that. This is why Google has come up with a solution for Chrome to automatically pause ‘nonessential’ Flash content.
October 12, 2015

Narrowcasting With Video Content to Boost Engagement

Creating a targeted content, nowadays, is a perfect solution to reach your targeted group and get their true affection. What better way to do that then getting to know them better, their interest, their beliefs. That is what ‘narrowcasting’ your content is all about, boosting your audience engagement and conversion through well tailored targeted message. Designing targeted content requires identifying and knowing your targeted audience’s interest, beliefs, aspirations, but firstly, you need to identify your targeted group.
October 5, 2015

Your Social Media Marketing Plan From Scratch

Social media is an essential part of today’s marketing plans. Two main questions for beginners in social marketing are: how do you get started with your social media marketing strategy? and how can you be sure that your efforts on social are effective? To achieve success, every step of  your social marketing promotion needs to be carefully planned. Keep notes and follow us.
September 25, 2015

Mobile Video Stats in 2015

Mobile devices are becoming the first thing people look at when they wake up and the last thing they see before going to sleep. Currently, figures show there are 3.65 billion unique global mobile users, and around 50% of the world is connected to a mobile phone. For all marketing experts and advertisers those figures only mean one thing – mobile users are a target as the perfect niche throughout every company’s content marketing campaign. But if you are not convinced yet, here are more pieces of evidence of the mobile video domination you need to go through:
September 23, 2015

Top Questions B2B’s Should Be Asking When Creating a Video Marketing Strategy

Video plays an important role in B2B sales and marketing plans in all business spheres nowadays. Around 64% of consumers are more likely to buy a product after watching a video about it. When it comes to online promotion, visitors who view videos stay on websites an average of 2 minutes longer than those who don’t view videos. Here are the top questions marketers should be asking themselves before they start generating their video marketing content:
September 16, 2015

Why Are Video Ads The Best Advertising Choice Nowadays?

Online video ads are one of the fastest-growing ad formats. Stats show that online video ads are getting three times more clicks on average than other digital ad formats, including mobile, display, and rich media ads. If you aren’t already involving videos in your marketing strategy here is why now is the time to invest in a video as you number one advertising choice:
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