March 29, 2016

How Important Is Video For Your Digital Strategy? (Part II)

As promised, here is the second part of our two-part series blog post that highlights the importance of video content in one’s digital marketing strategy. Read about the opinions and the experiences of our marketing/advertising community members regarding video content and its influence in their business. See how they answered the following questions: How important is video today for their digital strategy? How do they use it to promote their business? Do they include FaceBook native video, YouTube channel and/or independent video platform? And do they take notice of their mobile visitors?
March 25, 2016

What Kind Of Content Works And What Doesn’t Work With Millennials

Millennials are becoming the center of attention of the advertisers and marketers around the globe. You must be wondering why are millennials so significant target group? When we get to know what young people do today, we can figure out what older people will do in the future. Practically we could predict their consumption habits, and in which direction we should build our future marketing strategies.
March 23, 2016

How Important Is Video For Your Digital Strategy? (Part I)

Media consumption is changing rapidly in 2016. February survey done by Wyzowl found 61% of businesses stated that they currently use video as a marketing tool and of that 61%, 2/3 were not using video just one year earlier. With predictions that videos are expected to make up 60% of all mobile data traffic by 2020 and 80% of all internet traffic by 2019 we reached out to marketing/advertising community to find out few things: How important is video today for their digital strategy? How do they use it to promote their business? Do they include FaceBook native video, YouTube […]
March 15, 2016

Not Getting Enough Views On Your Videos – What Are You Doing Wrong?

The number of brands that use video content marketing strategy has definitely increased. Currently 87% of online content such as blogs, articles and images is in the form of a video. According to Cisco, by 2017, video will account for 69% of all consumer internet traffic.
March 4, 2016

Media Consumption Is Changing

The consumption of online content via mobile devices is growing. EMarketer’s stats show nearly 1 in 10 US internet users in 2016 will go online only through a mobile device—what eMarketer defines as mobile-only internet users. That figure is expected to rise in the future. Around  79% of B2B marketers stated they had a mobile-friendly site in 2016, shows the DemandWave research. The figure represents an increase compared to the state in 2014 when 57% of respondents said they had one.
March 1, 2016

Keeping Up With The Trends: Apple News Format for Publishers

On Sept. 16th, Apple launched their platform for distributing news articles with the help of their own format using JSON. With Apple News Format publishers can generate  dynamic, animated multimedia content, available for readers through iOS 9’s new Apple News application.
February 25, 2016

Keeping Up With The Trends: FaceBook Instant Article

On April 12th 2015, FaceBook Instant Article will be turned into an open platform, that will be available for all publishers of any size. According to the company, the main goal is to provide a fast and immersive reading experience for people on Facebook. Instant Articles are aimed to solve some specific problems Facebook users are faced with, especially slow loading times on the mobile web. It’s a huge problem for people who prefer reading news on their phones and one Google, with their AMP Project initiative, is trying to solve as well. The problem doesn’t concern only the consumers. […]
February 24, 2016

Unlimited Ad Calls And New Payment Plans

With new payment plans our goal is to evolve as a service, according to our publishers needs, and offer each publisher a possibility to find the most suitable option. Regardless of the changes made we still are the ONLY online video platform on the market which offers with our player UNLIMITED usage of VAST/VPAID ads with our player – unlimited ad calls! All plans have few features in common: they offer unlimited storage, unlimited encoding and many other features, like customizable skins, ad calls, VAST 3 and VPAID 2 support, HTML5 and Flesh support and others.
February 23, 2016

VAST 4.0: New Features And How Will They Affect Publishers and Advertisers

Before introducing to you with VAST 4.0, let me remind you of the significance of VAST (Video Ad Serving Template) in the video industry. VAST is XML package for delivering the video content with other information required for advertising. It organizes ad tags that serve ads to video players and transfers important metadata about an ad from the ad server to a video player. VAST was created in 2008 and since it’s creation it has contributed a lot to the evolution of the digital video marketplace, as it has provided the monetization of video content with ads.
Support