Video content has superpowers!!! As a branding tool, as a education tool, as a communication tool … video has a lot of advantages compared to other content marketing forms and it’s time to start using it for your business.
The efficiency of video player depends on a video platform behind it. Video platform should provide many video options ( such as encoding, streaming, customization of your video player, management of your video content, video monetization, servicing you video ads). Besides the basic options, every platform should offer …. well, a little extra that could significantly influence users video marketing success.
If you don’t know how to handle your content marketing strategy or don’t work on improving it by bringing some new fresh ideas, your fans will eventually become bored with your outreach efforts. I can’t help you with creatives but I can help you getting yourself organised. Here are my top six online tools that we recommend as a perfect choice for time saving and better organization of your content marketing.
Video marketing has become the center of attention of all popular social networking websites ever since Facebook began selling autoplay video advertising in 2014. People are spending a great amount of their free time on social networks, which is the main reason why marketers are looking that way.
The start of 2Q of 2016 for content marketers means reevaluating their content marketing methods and determining new fresh ones, to heat up for the summer season that’s on the way. One of the top questions marketers should ask themselves is are they using the right tools to achieve their marketing goals? If the results of the current marketing strategy are poor, then they need to change something, include something new, look for the new ideas, follow the latest trends that do work.
As mobile usage is rising each day, it’s advisable for all business, big or small, to adapt their websites for mobile usage. Currently, 79% of B2B marketers stated they had a mobile-friendly site in 2016. The figure represents an increase compared to the state in 2014 when 57% of respondents said they had one.
Another day another new feature release for the Brid.Tv player and CMS. As video marketing trends are rapidly changing, and our clients request for delivering a valuable video content are multiplying, we decided to stay in touch with those requests and try to give our best to make their desires become their reality by making a couple of tweaks on our player.
Google has finally launched a new mobile friendly testing tool. The company has increased the mobile friendly ranking factor, as the consumption of digital content on mobile devices is only increasing. They have announced changes in a mobile friendly ranking factor for the upcoming period and have kept its promise. Changes will not harm already mobile friendly sites but others should use this tool to see if their pages are prepared.
In the past two posts, we have described the essential element of every retailer’s video marketing strategy and listed the types of video content you could use for your website as a part of it. That was more than enough when it comes to theory, now let’s talk about practice.