BridTV Any-Ad: High-Yield Monetization
by | Apr 19, 2019 | Editorial, Monetization | No Comments

Bridtv outstream ad unit

Seeking out superior technological solutions is a necessary cornerstone of any web-based endeavor. Upgrading your monetization plan is the next step. Elevating your ad-powered online business is only a few clicks away. As a web publisher, it’s time to seize the opportunity to invest and expand your business by using BridTV Any-Ad; an enhanced Outstream Unit monetization solution.

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BridTV: Video Analytics 2.0
by | Apr 17, 2019 | Editorial, Marketing, Monetization, Platform Updates | No Comments

video player analyticsThe current online video market is becoming increasingly competitive, so having a data-driven digital marketing strategy is without a doubt your best weapon. This is especially true if you’re using video to monetize your website’s traffic. After making a considerable leap forward, we are now ready to provide publishers with a wider array of options when it comes to video analytics.

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Get Your React Together, React Brid Player Component
by | Apr 5, 2019 | Editorial, How To..., Platform Updates | No Comments

React brid player component

We are determined to cater to the needs of publishers, as they work hard to optimize and improve their respective online businesses. For months our team has focused on improving the fundamental architecture of the BridTV Video Player. With the React Brid Player component, we have unlocked a truly indispensable element that’s guaranteed to enhance the development process as you’re ironing out your custom projects.

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OTT-Powered Features: Amazon Fire TV and Roku Integration
by | Apr 4, 2019 | Editorial, Platform Updates | No Comments

Roku integration

It’s tough competing in the OTT realm. The greatly expanding online advertising market now sees more and more businesses shifting their gaze towards OTT (Live streaming) when it comes to mobile and desktop video. Most publishers, are not only keen on tapping into this particular market, but they are also determined to improve their overall functionality of their sites and content delivery methods; which, in turn, focuses on boosting ad revenue and ROI. By offering Roku integration, and support for Fire TV via MRSS feeds, we create a more flexible and streamlined video player tech.

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Prebid Integration: How Does Header Bidding Work?
by | Mar 27, 2019 | Editorial, How To..., Marketing, Monetization | No Comments

Header Bidding

Enhancing Video Monetization With Prebid

In the world of video monetization, staying ahead of the competition is never easy. Luckily, you can always upgrade your business model, albeit that can be a potentially overwhelming task for most business owners. So, you have decided to make the most out of your organic traffic and you wish to monetize video content. Well, Prebid is an ideal way to do that. You can set up a feature-rich video player and CMS, so you can monetize properly and then sit back and watch while your business experiences growth. There are several extremely effective techniques that allow you to do so, and header bidding is one of them.

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BridTV Android SDK – Google Certified
by | Mar 22, 2019 | Editorial, How To..., Marketing, Monetization, Platform Updates | No Comments

Android SDK

BridTV has come a long way and has just expanded its vast array of features by including an Android SDK (Google Certified). We’re constantly stepping up our game, giving our video technology plenty of room to evolve, so we can unlock even more outstanding features for publishers.

You can now fully utilize our Brid player and all its monetization options inside your Android app all with the assurance that it has been certified by Google, so you have no worries in running your Google ad stack through the player.

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B2B: Content Creation Guide and Social Media Strategy in 2019
by | Feb 26, 2019 | Editorial, How To..., Marketing, Social, Video Industry News | No Comments

Social media trends

As the year 2019 slowly unfolds, content creators and marketers are increasingly seeking out solutions and hacks for content creation and social media strategy. Grabbing a slice of the modern-day online business market means you should focus on making an impact as well as reaching audiences. No matter what you do, it’s obvious that the global market feeds on mass psychology, which is always challenging to predict. However, if you want your brand to echo across the digital marketing plains, your focus must be on social media trends – this is what drives the industry.

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Video Analytics 101: Understanding Ad Performance With Detailed Error Reporting
by | Jan 12, 2019 | Editorial, Marketing, Platform Updates | No Comments

video analytics

Online video advertising has become an increasingly competitive playing field. Mind you, it is also highly lucrative business, should you play your cards right. Getting ahead in the online video market right now means you’re already fighting an uphill battle. Just know that you can make it through any battle if you are well-equipped.

Your adversaries are most likely angling for the same thing you are, so how do you beat them? To have the edge over the competition, it’s vital to know exactly how to use video, because that’s the fastest way to reach audiences these days.

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BridTV: The Native Prebid Video Player
by | Dec 26, 2018 | Editorial, How To..., Monetization, Platform Updates, Video Industry News | No Comments

BlogImage_26_12_18_prebid

For quite some time now, BridTV has offered a variety of solutions and features for that give publishers an opportunity to monetize their videos. Widening the specter of opportunities with new and improved technologies, we are able to go beyond the norm once more.

With the latest effort of our dev team, we have incorporated a all-new handy, and seamless solution, that kicks Header Bidding into high gear, inevitably leading publishers to better fill rates and more. However, before we head into the core of the matter, let’s get the basics out of the way first.

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How Mobile-First Indexing Simplifies Digital Marketing Strategies
by | Dec 10, 2018 | Editorial, Marketing, Video Industry News | No Comments

Mobile-first Indexing

In an increasingly crowded B2B scene it’s becoming more and more challenging to nail your business goals and achieve satisfying ROI, especially if you’re looking to cash in on the booming online video market. The online market is certainly shifting towards mobile. Recent research has shown that 58% of video viewing is being consumed through mobile, and, according to eMarketer, that number is going to rise 80% by 2020.

For that reason, publishers and business owners should incorporate certain priorities when it comes to their respective websites. This mostly relates to fast load speeds, intuitive interface and so on. Properly optimizing your content for mobile is a must. Also, if you are a digital marketer, formulating a strategy should revolve around Google’s mobile-first indexing.

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