It’s been busy here at Brid video platform HQ these past couple of months so we have a lot to talk about. The main thing you may notice, besides enhancements to the core product and few market-specific solutions, is our new site redesign and new Brid video platform pricing plans.
What we did is up the amount of GB all our plans have available considerably. For starters, now it’s possible to achieve 3 times more bandwidth (depending on the plan). Did we also mention that the price is still the same!?
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According to recent research data, Ad blocking may very well pose a major threat to publishers, which strongly rely on advertising for revenue. Ad blocking on mobile could potentially reach desktop levels, and if that occurs, US digital media companies are looking at a projected loss of approximately $9.7 billion across digital ad formats next year (via BI).
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The current online video market is flooded with an assortment of video WordPress plugins. You might like to take your time before you opt for a specific WP plugin, depending on your preferences and business, of course. Meanwhile, we’ve singled out some of the top choices out there, so have a gander at some of the following and take your pick.
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The face of the World Wide Web has certainly changed. Over the past several years we’ve seen a massive growth of online video, and with an abundance of connected mobile devices, accessing information is easier than ever. Video is also the main driving force on the current B2B scene. YouTube remains the most influential public video platform, practically dictating the video content marketing scene. Lately though, video creators and video advertising companies are beginning to seek business elsewhere. Major advertisers like Verizon, Pepsi, Walmart, Volkswagen, Toyota, and many others, are no longer advertising on YouTube, because they’ve seen their promoted content right next to videos that also promote extremist views or hate speech.
Such events are making a dramatic impact on the video industry, and as a result, many business owners are simply turning to native website advertising options powered by alternative video platforms such as JW Player or BridTV.
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YouTube and Google have been at the very epicenter of video content creation, as well as video content marketing, for the past several years. In short, a virtually endless number of rather creative folk have congregated on this one public video service, to try and share their ideas with the rest of the world. It turned out to be the easiest and most efficient way to reach target audiences. Businesses, small and large, have utilized this one platform to launch their projects , make their brands more popular, and even cash in on some of their creations.
Lately, however, the whole video marketing scene is shifting towards live videos, live feeds, streaming and so on.
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April 2017 update: In past few years online video player industry has come a long way. Nowadays hardly any business can go without the use of video content and online video player of any kind. With worldwide mobile internet use surpassing desktop for the first time ever in November last year and huge popularity of LIVE VIDEO STREAMING, marked as one of the top digital marketing trends for 2017, it’s easy to see where the online video industry is heading.
There’s a lot to consider when choosing an online video player. Delivering video across all major desktop and mobile platforms, with full support for HD and live streaming HLS and MPEG-DASH protocols at the same time is not an easy task. In a fast-paced and fast-changing industry, such as online video, making the right choice with video player you’ll be using can be crucial for your business. We can help in that regard.
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76% of B2B companies already use, or plan to use videos, as an effective branding / advertising / content marketing tactic. Cisco reported we can expect video to account for ‘69% of all consumer internet traffic’ in 2017. Right now video is the main way people get their kicks on the internet. And quite frankly, these days your business won’t be able to get far without a proper video marketing strategy, one which involves YouTube, Facebook and a third party video platform as well.
As the past few years have proven, YouTube has become one of the primary tools for content creators. Not only that, but it has also become the top means to get information on various topics.
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Ad blocking is a serious threat for ad supported video businesses today. There were 615 million devices blocking ads worldwide by the end of 2016, 62% (308 million) of those mobile. On average ad blockers are costing publishers up to 30% of their ad revenue. The obvious need for an effective Adblock recovery solution led to making of ADIQ, Brid’s proprietary ad de-blocking tech.
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Wouldn’t it be great if you could boost the results of campaigns you’ve already invested in, instead of having to start from ground zero all over again? Of course it would. Good thing video can help you do just that. From using video CTAs to guide prospects towards the next step in their content journey, to leveraging video analytics to improve performance mid-campaign. Video is a compelling way to engage your audience, build trust, show products and services, and generate leads, within seconds.
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The Internet is predominantly about online videos these days. People have begun to express and share their thoughts almost entirely through online video form. No wonder most of industry experts and influncers consider video as one of top digital marketing trends you should be keeping an eye on in 2017. Furthermore, making video content has become straightforward and fun for users worldwide. The same thing is happening with B2B (business-to-business) and e-commerce, where more and more publishers are utilizing video as a means of growing their businesses — be they large or small.
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