For quite some time now, BridTV has offered a variety of solutions and features for that give publishers an opportunity to monetize their videos. Widening the specter of opportunities with new and improved technologies, we are able to go beyond the norm once more.
With the latest effort of our dev team, we have incorporated an all-new, handy, and seamless solution, that kicks Header Bidding into high gear, inevitably leading publishers to better fill rates and more. However, before we head into the core of the matter, let’s get the basics out of the way first.
Utilizing Prebid means that as a publisher you’ll be given access to a free open source library and community, which will assist you with the implementation of Header Bidding on your respective website or app. Header bidding (also known as advance bidding or pre-bidding) denotes a programmatic technique, which gives publishers a chance to offer inventory to multiple ad exchanges simultaneously before making calls to their ad servers.
Inevitably leading publishers to better #fillrates and improved ad performance. Click To Tweet
In other words, it means running SSP and Ad Exchange code directly on page so that publishers receive bids on their inventory that could be unavailable via their primary ad server and exchange.
To put it as simply as possible, when prebid kicks off it goes through various steps:
Another thing that’s crucial to emphasize is the fact that the Prebid library is divided into two segments: the Prebid Core wrapper and the Prebid adapters.
Prebid Core Wrapper – Maximizes the results and advantages any decent good header bidding wrapper, should have, which includes the following:
Prebid Adapters – The Prebid Adapters are plugged into Prebid Core. They are intended to be interchangeable, which of course depends on who the publisher wishes to work with. Two types of adapters can be distinguished:
There’s no denying that Prebid goes beyond traditional header bidding solutions, unlocking more advantages for publishers than ever before. In a nutshell, publishers get an improved header bidding experience, which involves:
For publisher who wish to jump on the bandwagon, this is the perfect opportunity. You can head over this way to check out an example of how Prebid Video can be utilized with the Brid Video player. The code’s implementation is exceedingly simple.
With the BridTV video player, things have been streamlined, and simplified to ensure a smooth implementation. All you have to do is add these script tags in the head area of your web page. After that, the code, outlined below, will appear on your web page where you wish the player to display.