BridTV Player Adopting Google AMP HTML Spec & New AD UNITS Section
by | May 9, 2016 | Editorial, Platform Updates | No Comments

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With media consumption changing rapidly our mobile team has been hard at work the past couple of months building the top developer requested features for our player.

AMP support for Brid players
In case you are not familiar with google Accelerated Mobile Pages (AMP) project, it is enough to know it aims to dramatically improve the performance of the mobile web and it’s backed by many publishers and digital industry giants.

What are the benefits for the publishers?


Besides staying one step ahead of the competition and having support for a standard which will dramatically improve the loading of web pages on mobile devices, according to some sources, AMP compatible players and web pages will see some SEO benefits with the Google search engine. So indeed a must-have for publishers.

For instructions on how to use the Brid AMP Component in your AMP pages check out this page here.

In other news: Brid Platform gets new AD UNITS section
Besides AMP support, Brid’s newest release also introduces our very first outstream ad unit to go along with a brand-new AD UNITS section of the platform. In time, publishers looking to increase their options for incremental revenue from video will look to adopt this tech.

Even more ad support goodies
Better ad support with Brid continues with even more features, including the ability for publishers to enter desktop or mobile optimized video ad tags, as well as improvements in the overall compatibility between Flash and HTML5 tags.

Tagged: AMP Project