Online ad viewability is a hot topic in advertising right now, therefore, brand advertisers want to ensure that their video ads are seen. Google conducted a study of their video advertising platforms, as they explain – to better understand video ad viewability. They analyzed two separate sets of data during April of 2015. The first data set consisted of video viewability across the web which did not included YouTube (Mobile video app ad views were excluded from this data set) and the second data set which consisted of video viewability data for YouTube, only this data set include both data from across the web and mobile in-app ads. According to this study, YouTube users have a 91% viewability rate of video ads, while the average viewability of video ads across the web (not including YouTube) is 54%. The one interesting fact is they left out Mobile video app data, as they say, because mobile video app data was not available at that time. Let us remind you how important Mobile video data is in video industry today, and why they shouldn’t be left out:
- Stats show that in 2014. 90% of U.S. adults owned a mobile phone, and 64% of those were smartphones.
- Adobe’s latest digital video report shows that 26 % of online video views were on a mobile device in 2014, which is compared to last years stats, a 63 percent year-over-year growth rate. The report shows that the share of mobile online video viewing is rising up.
- Cisco’s data show Global mobile data traffic grew 69 percent in 2014. Global mobile data traffic reached 2.5 exabytes per month at the end of 2014, up from 1.5 exabytes per month at the end of 2013.
- According to eMarketer’s report published in April 2015, a consumer spent two hours and 51 minutes a day this year on mobile devices. More than a third of U.S. consumers are using smartphones and tablets.
According to eMarketer predictions the mobile ad market worldwide will hit $101 billion in 2016, eMarketer predicts, accounting for more than 50% of total digital ad expenditure for the first time, so mobile video domination will continue to be the focal point for everyone in the industry and in the advertising business worldwide, so why not give Brid.tv a go and and offer your viewer the chance to consume your video on mobile devices!