As we’re slowly entering a new decade, many marketers can’t help but wonder what the next ten years will bring to the digital advertising world. Of course, it’s close to impossible to predict new trends in any field. However, one thing is certain — there is a marketing medium that will surely dominate this landscape for years to come. And its name is online video.
It might seem audacious of us to make this prediction, but we have statistics to back our claims up. In fact, online videos used to account for 75% of all internet traffic. However, by 2022, this figure will increase to 82%. And this number doesn’t look far-fetched at all. Just visit any major social media platform, like Facebook or Instagram. What do you see? Well, text posts have been largely replaced with video content. Even the rise of TikTok indicates that millennials want one thing: videos.
Indeed, even Google points out that 6 out of 10 people are more prone to watch online video than television. So, it’s clear that investing in this medium would be a wise business decision. Obviously, you’ll encounter a fierce competition because more brands are starting to rely on videos to present their products or services. But this shouldn’t discourage you. A compelling and engaging content can get you a long way in this business.
Therefore, if you’re looking to launch your video marketing campaign, the first step is to find a reliable video platform. As you probably know by now, there’s a vast number of them to choose from and it’s not easy to reach your decision. That’s why we’re here to help you!
The current trends have increased the need for simple and high-quality monetization solutions. So, if you’re contemplating JW Player as your go-to video platform, we have another solution in store for you: Brid.TV.
So let’s see why Brid.TV is a good JW alternative.
In these challenging times, brands need to make more informed choices so as to prevent any unnecessary spendings. So, it’s a fact that we all want to get the same quality product for less money. This helps marketers cut back on their spendings while maintaining the same level of quality that will attract their target audience.
How do Brid.TV and JW Player compare when it comes to pricing? Let’s take a look below!
JW Player offers three plans, while Brid.TV prepared four subscription packages for our clients. All plans come with different features depending on your needs. If you’re an up-and-coming marketer, you might want to try out free plans made available by JW Player and Brid.TV. Just don’t be hasty — yes, they’re both free, but one of them has better benefits than the other!
To be specific, Brid.TV’s free plan comes with 100,000 content plays and 50,000 ad plays, while JW Player’s counterpart only has 5,000 content plays and, get this, ads are prohibited on their free plan.
On the other hand, if you want to commit and get access to a wide range of features, then you can select Starter (JW Player) or Essential (Brid.TV) plan. The former is $10 a month while the latter costs $24.99 a month. Trust us, we’re not biased when we say that we’d select our Basic plan if we were you. Hear us out on this.
Brid.TV’s Essential plan offers more content plays than JW Player’s counterpart. That’s right — while our competitor gives a mere 50,000 content plays, we’ve decided that content creators and marketers are better off with 150,000 plays! Not only this, but also our ad calls amount to 50,000 here, while with JW Player you won’t even have access to ad calls.
True, maybe our Essential plan is a bit more expensive than that of JW, but at least you can earn and monetize with it. JW won’t offer this opportunity to you. And, at the end of the day, you want to monetize your videos, don’t you?
Before we move on to the technical sides, it would be remiss of us not to mention another reason why you should forgo JW Player and go with Brid.TV. And that reason lies in the contract itself.
Namely, JW Player requires brands to pay the license for the entire first year. You won’t be able to terminate your collaboration after a few months because, well, you’ve already paid for the whole year!
Unlike them, we at Brid.TV are aware that transparency is everything, so we won’t make you pay for the entire year. Quite the contrary — you can renew your license each month and upgrade your plan as you see fit.
And now we can focus on the good stuff because you’re probably here to find out what our HTML5 video player offers and how it can improve your business. Before we start, we should point out that the main benefit of our video platform is that it offers a streamlined and straightforward monetization.
What’s more, compared to some other services, Brid.TV video platform is a more affordable and sophisticated solution. Ultimately, we can define it as good value for money. But let’s dive into the most important features offered by Brid.TV.
HTML5 video player exerts a significant impact on how content is delivered. Nowadays, people pay close attention to speed, performance, compatibility (both mobile and desktop), and platforms (Facebook, Instagram, etc).
For this reason, Brid.TV offers a high-tech enterprise video platform that will take your brand to the next level. To ensure quality, our video platform has undergone multiple tests and we can safely say that our video player is faster than some of our competitor’s!
Not only that, but also you can save development time as we’ve included auto-updating players. Also, you have bufferless playback at your disposal that will help you pre-load both content and advertising. It’s no wonder then that publishers think of Brid.TV as their go-to solution for serving ads!
In addition, our video platform has Facebook Instant Article embed code support, making it possible for your selected content to load faster.
We all know how artificial intelligence (AI) is making our lives easier. So, we at Brid.TV have decided to keep up with the times and rely on AI to improve our product. Our content matching exposes you to an easy and straightforward system that incorporates videos on pages.
To achieve this, all you need to do is take an embed code and place it on your website. After that, the video player will do the work for you, i.e. it will optimize the best video playlist for each respective page.
Once you start utilizing our content matching system, expect to fulfill the following objectives:
This system will unlock useful features, including pre-selected video content, and video ad inventory.
To make your publishing process easier and shorter, we also offer a WordPress plugin which allows you to seamlessly add Brid video players to your website or blog. So, you’ll be able to easily search for videos in your library. Not only that, but you’ll also see all other information pertaining to those videos, including editable thumbnail and title. Posting on WordPress has never been easier!
Having access to online data will help you turn your digital marketing campaign into a successful one. As video plays an important role today, it’s crucial that you monitor your video content to know how your audience is reacting to it. With this information, you can improve the effectiveness of your campaigns.
So, with our Analytics, you’ll have access to accurate ad performance data, as well as video analytics. If you rely on our analytics system, then you’ll be one step closer to boosting your income! Just remember to keep track of everything, including audience engagement and specific ad performance.
But we have another ace up our sleeve — Analytics Segmentation. This means you can segment any data according to your needs so you can focus on important parts of your content. For instance, you can select Tracking Per Video, Tracking Per Video Player, and more!
Brid.TV is here for you during these challenging times! We want to help you and your business grow. That’s why we offer a wide range of features for less money. After all, we know how important it is so save money, especially now when the whole world is caught in the middle of a pandemic.
So, if you want to reduce your expenses, we believe you should consider us as your go-to video platform and see for yourself how our platform can improve your brand. Try it now!