Ever since our last platform update, our dev team has been working diligently on some long-awaited features. We’re proud to announce they’re finally here! The 5.5.5. platform update comes with a few novelties that will help publishers boost their ad revenue and scale their advertising efforts!
Let’s see what changes the 5.5.5. update brings to the table!
One of the long-awaited quality-of-life features is finally here! As of this update, publishers can now access the player’s event system straight from the CMS and perform various custom JS implementations straight from the player edit screen.
Using custom code outside of the player is a thing of the past! Publishers can now perform custom JS implementations without any advanced coding.
Our brand-new Prebid Booster feature will help publishers get the most of their header bidding efforts, particularly for longer page sessions. What is the Prebid Booster, and how does it work? It’s quite straightforward:
Doing these two things will direct the player to continue bidding in the background even after playing the first ad. After the designated time expires, the player will call for the winning bidder (if there is one) and play another ad. If there is no ad eligible to play at that time, the player will keep bidding until it finds one. This process can continue indefinitely.
The best way publishers can leverage the Prebid Booster feature is with outstream video ads. More often than not, readers will stick around your website long enough to view multiple ads if you decide to use this method. All you have to do is set up this feature, sit back, and watch the ad revenue trickle in!
Note: If you include a display banner code on the player level with this feature enabled, the player will show a display banner ad while it’s bidding in the background, maximizing your revenue. The banner will be replaced with another video ad once bidding is complete.
As of this update, we’ve introduced banner fallback support for both in-content and in-slide outstream units. If publishers’ linear ad calls come up empty, the outstream player will now fall back to a display banner, leaving no inventory unused.
Here’s a complete list of all changes and new features that came with the 5.5.5. update:
Do you have any questions or need help with anything regarding the update? Send us an email or submit a ticket, and we’ll get back to you promptly!
Enjoy the new features!
The Brid.TV Team