As a publisher, expanding your online video business endeavors denotes keeping your attention focused on digital marketing. However, through it all, optimizing for mobile should be your uttermost priority. Creating and establishing a dedicated mobile marketing strategy is an absolute prerequisite to making an impact on the current video ad market. That’s where all the 2018 trends are leading. After all, it’s not a matter of opinion.
The B2B marketing scene changes so fast it’s tough to keep up sometimes. In order to stay on point, you have to make sure that you have a proper strategy in place. Luckily, nowadays there is a variety of ways to establish a simple, yet very effective strategy for your B2B marketing efforts. The modern-day era is absolutely thriving with opportunities in that regard. Thanks to marketing automation, analytics, and personalization B2B marketers have a far better shot to get closer to high-profile clients and more importantly, to get in touch with their target audience when it comes to sales, […]
Here at BridTV we always improvise and come up with new and practical ways to create incremental revenue for our publishers, while making sure not to disrupt the user experience. One of our recent releases, the BridTV 3.0 HTML5 video player, is packed with the numerous improvements, which are aimed at optimizing the publisher’s video ad delivery while delivering the best viewing experience possible to the targeted audience. Today, as a part of an ongoing video player/platform maintenance, we’ve rolled out a couple of new features and fixes to the player and CMS.
Hardly any business can be conducted without the use of video content and online video platform of any type these days. In accordance to that, we’ve seen exponential growth in video content marketing, which has now become the chief tool for publishers to get their brands out the door and into the online world. 60% of both B2B and B2C marketers already use video for marketing (OptinMonster) and over 50% of web users look for a video before visiting a store, says Google. With stats like these, it is easy to see that the video form has taken over a majority […]
The very notion of being able to locate and identify website visitors via IP address from the video player is impressive. There are few paid services offering IP geolocation API and a precious little (if any) HTML5 video players out there that can carry this off. Setting up a proper digital marketing strategy is the first step, albeit having a successful and effective ad campaign is the next and most significant step. Imbuing the ad campaign with a video ad tag complete with IP, latitude and/or longitude macros is just the shortcut you were looking for. This is your safest […]
When it comes to video advertising, publishers are continually faced with more and more challenges, which makes sense because the higher CPMs, the greater the challenges get. When examining video ad performance the biggest challenge is load times. That’s why having a precise insight into ad performance is a vital ingredient when it comes to a publisher’s earning potential. Installing support of VAST 4.0 meets these challenges head on.
FASTER, FUTURE-PROOF, BETTER WITH ADS We are pushing the boundaries, again! When it comes to online video, innovation is the key to success. We have hand-crafted products which we are immensely proud of like Adblock recovery solution ADIQ and White Label video SSP. However, the core product of BridTV has always been the HTML5 video player and platform supporting it. Building the fastest HTML5 player has never been an easy task. Ensuring that the player stays quick, nimble, and responsive at all times and on all screens is even harder. During the last couple of months we’ve been hard at […]
After months of hard coding, we are happy to announce the launch of the BridTV White-Label video platform solution. Having completely revolutionized the online video platform industry with our proprietary tech solutions for the HTML5 video player, online video platform we’ve put extra effort to provide our users with an end-to-end video SSP solution purposely built to help them grow their business even more.
2 years ago we’ve talked about growing popularity of video ads. As predicted visual content, videos especially have become the focal point of many businesses. Brands are creating more videos, utilizing live streaming to engage with new audiences, investing heavily into video content, effectively embracing engagement and interactive as the main advantages of video. Right now if a video isn’t a central part of your digital marketing strategy, your business is suffering.