Price Floor Optimization for Publishers: How to Determine Price Floors for Your Inventory
Price floor optimization doesn’t have to be a complicated, time-consuming process. Learn how to automate this task, save time, and maximize your RPMs.
Price floor optimization doesn’t have to be a complicated, time-consuming process. Learn how to automate this task, save time, and maximize your RPMs.
To help you maximize potential revenue for premium ad inventory, here are the key benefits of programmatic direct.
Programmatic direct advertising is an effective way to sell premium ad space at higher CPMs.
There are many reasons why a CPM drop occurs, but by following a few simple steps, publishers can decrease the impact on their revenue.
Learn how to maximize potential earnings from ads by incorporate both display advertising and video into your strategy.
Find out what the best ad formats for monetizing websites are and how to integrate them into your web page content.
For publishers interested in implementing ads into their live streams, here are some practices on how to best monetize a live stream with ads.
To maximize revenue from video ads, publishers have to know how to improve video engagement for their content.
Check out our top six pro tips for setting up instream ads to get the most out of your video ad monetization efforts.
Oustream video ads appear in-non video environments and are a less disruptive and more flexible monetization solution for publishers.