August 11, 2015
Video content shared on Facebook may serve you as a great call-to-action button when it comes to engaging, informing and attracting your audience. And now more than ever, as the latest stats show, Facebook video views continue to rise, and many industry experts predict it will outgrow YouTube. Although YouTube is still the clear leader in video sharing, delivering 3 trillion video views during 2015, Facebook is catching up, with a 2 trillion views this year. It looks like Facebook is doing their best to make it a #1 video share platform. And they have the traffic to support it. […]
August 6, 2015
In our previous blogpost we have talked about what makes an effective Overlay Ad and how can you use it in your marketing campaign. As you know, Brid.tv player offers our partners monetization options for their videos, which enables them to monetize original videos by landing Non-Linear ads (overlays) and Linear ads: (Pre-Roll; Mid-Roll; Post-Roll). Basically you can display any kind of non-linear ads (a scroll, ticker, or watermark image) in a single player. TIP: 300×250 companion display is highly recommended. Follow these simple steps to setup a video overlay via Brid.tv:
August 5, 2015
We’ve touched a bit the subject of ads in our How To Create Effective Pre-Roll Ads. It seams only natural to try to explain what makes an effective overlay ad now? Overlay ads were created when the effectiveness of video pre-roll, mid-roll, and post-roll ads was brought to questione so advertisers came up with new advertising concept. An “ad overlay” is a small, semi-transparent overlay across the top or the bottom third of the video – usually as text or static image. An ad overlay essentially provides advertisers with the opportunity to place traditional banner advertising inside streamed video. That […]
July 30, 2015
Video content can be an important aspect of your web page, as videos can help explain your product and brand message. When you place a video upon your website, one of the options for promoting your video content you might consider is to put the video on auto-play. Using Brid.tv, you can embed your videos on your website’s page, and once you sign up to our platform, you get an option to activate autoplay as a great way of promoting your video content. How to set up autoplay via Brid.tv You can set up a player to autoplay by doing the […]
July 16, 2015
Today it’s easier than ever to produce and deliver video content, and considering its ability to increase brand engagement and enhance customer loyalty, it should be every marketers number one tool occupation while creating its marketing plan. No wonder that over 70% of marketing professionals claim that video converts better than any other medium online. When you’re developing your digital plans, you should be thinking about various options you can integrate video into your content marketing, on your web page, share it across all major digital and social media channels, utilize it while creating your SEO strategy.
July 10, 2015
Remember the videos or commercials that you couldn’t stop talking about, that were stuck in your memory for a long time? Was it the one that made you smile, or the one that made you sad, or breathless, or the one that brought back some of your memories? All of those have one thing in common, they affected your emotions. Using emotions while creating a video, videomakers can evoke specific reactions through their choice of words, audio, and visuals. Emotions can lead viewers to take action, but they can also motivate the viewer to share the video with others that […]
July 6, 2015
Though internet started out as a text-heavy medium, it quickly becoming a visual medium and according to Cisco, online video domination will continue as 80% of all online content will be video by 2019. If you’re a marketing or brand leader, you are aware nowadays that words alone aren’t enough to keep customers engaged, as it’s been proven that video content combines four elements that humans are wired to pay attention to: faces, voices, body language and movement. We are here to help you out with our top do’s and don’ts techniques for creating killer video content.
June 30, 2015
Mobile online video viewing is increasing – Ooyala found mobile video consumption has jumped 100 percent year-over-year between the Q1 2014 and the first quarter of 2015. Ooyala forecasts for mobile video’s share to cross 50% growth by Q3 ’15. Therefore, it’s become imperative that organizations enable the anytime-anywhere delivery of video content across all handheld devices. Since video sharing is growing in popularity, and more and more mobile users are and will spend time-consuming videos on their mobile devices, social media marketers need to start putting mobile video at the top of their web video production when creating successful […]
June 19, 2015
Content marketing is becoming the essence of marketing departments across the world. Latest stats show that companies spent around $118 billion on content marketing in 2014. A study from Curata reveals that 75 percent of marketers plan to increase their investment in content marketing in 2015. This year won’t just belong to big brands. With more opportunities than ever before for marketers to launch their brand identity, small businesses should be ready to spreading their messages out there. Around Sixty percent of small B2B business owners said they plan to increase their content production in 2015. In fact, 94% of […]