January 29, 2015

How To Balance Logic And Emotions In Video Marketing

Considering content marketing, there are no strict rules for building a successful marketing campaign. Video marketing often struggles between art and science, logic and emotions, and you need to carefully balance between them to achieve the results you want. When it comes to rational advertising, it’s all about the practical side of the product. Advertisers are explaining why you should buy the product, pointing out the details about its characteristics, so the customer could understand the benefits of the product.  According to Mindshare North America’s Culture Vulture trend report that examines what people want, consumers want products and services that […]
January 23, 2015

A Good Strategy For Making Your Video Go Viral

  Many marketers think that the key, to building a successful viral video marketing campaign, lies only in two simple steps – creating a memorable video content and sharing it with social media. But the fact that users upload 100 hours of video to YouTube every 60 seconds and share more than 4.75 billion pieces of content on Facebook every 24 hours shows that the chances of breaking through to a wider audience via social networks is becoming more difficult each day.(1) So if you want real results, that is not enough, you need to have a clear strategy, to […]
January 23, 2015

Beauty/Fashion Blogs and Brid.tv

We have already mentioned in our previous post about video content marketing here, that video content is getting a bigger and bigger role every day now. Clearly that’s because of its unique impact on the audience. Because it offers so many ways in which you can make your video content intriguing and engage your potential clients. The fact that the top 100 brands have invested over $4B in creating video assets (1) only shows the importance of video in business and marketing nowadays. What’s more, predictions for 2015 suggest an even bigger presence of videos on all platforms. Last year […]
January 16, 2015

The Power Of WordPress in 2014 Described In 5 Facts

Created in 2003 as a blogging platform, WordPress has evolved into one of the most popular CMS’ in the world, used on millions of sites every day. So where does WordPress exactly stand today? Here are some stats about the usage of WordPress in 2014. How many sites used WordPress exactly? Nearly 75 million sites out there use this software to power their content. Approximately 50% of them are hosted on WordPress.com(1). What is the popularity of the “WordPress” keyword? It seems that the keyword ‘wordpress’ is becoming more and more popular. Studies show that there are about 500,000 searches […]
January 9, 2015

Online Video Marketing in 2015

Advertizers tried to spread a little bit of happiness, joy and positivity in 2014. No better example than the Ice Bucket Challenge (IBC). Being proactive, engaging and easily shared this campaign alone has helped to raise up to $120 million in donations with massive views on YouTube and Facebook. What most marketers have learned from IBC is that the speed of social video sharing increased dramatically in 2014 and video content that is interesting, unique and of high quality is the key to engaging the audience. It comes as a no-brainer that brands are using video content marketing to get […]
October 31, 2014

What Makes Video Content Marketing A Great Tool for Any Business; Big or Small?

Whether you know it or not video is quickly becoming the key way for people to get their kicks on the internet. Various studies show more and more companies are already changing their course towards video content. 76% of B2B companies use videos as an effective video content marketing tactics (1). And Cisco is stating that by 2017, video will account for ‘69% of all consumer internet traffic’ (2). So what makes video content marketing a great tool for any business big or small!? Why should you join in!? And how can we at Brid.tv help!? In its most used […]
August 13, 2014

Your HTML5 video player – As seen on BridTV

HTML5 video player with all of the “usual” features, couple of exclusive ones and no restrictions or obligations (no watermarks, fees, etc.) – Here’s what you get: Flash fallback Your HTML5 video player is ready even when HTML5 is not – with seamless switch to Flash, you will not lose any viewers ever again. Unified look
July 28, 2014

Online Video Platform users – how much do you pay?

Wistia, JW Player, Flowplayer, Vzaar, Vimeo and “the other video platform guys”  – how much is enough? We do it like this: With our publisher plan – you get the player and the whole platform – for free! This unlimited plan includes video hosting and encoding as well – you can forget about any additional costs, obligations and limits – Our ad revenue share model is designed to provide the best value in the industry.
July 22, 2014

Start something more than video! – Veeps

Supercharge social interaction on your website with VEEPS – Let the people speak! So let’s start. Become friends. And friends of friends. Include Facebook, make more friends – get to more people, stronger connections – chat – publicly, privately or incognito – calls – video calls – or no calls at all – all from inside the player – within and connected with other players, even on different websites. Expand your community – start something more than video. Imagine any Skype-like application without the installation or configuration hassle! Works “out of the box” and without any plugins needed (so not […]
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