June 5, 2015

The Advantages of Using Video on Landing Pages

According to a study done by Eye View Digital, videos on a landing page can increase conversions by up to 86%. Videos combine four elements that humans are wired to pay attention to: faces, voices, body language and movement. That’s why landing page videos can be a perfect way for demonstrating the benefits of your product or service in a brief, effective, and informative way. Videos can increase the length of time people stay on your web page, and if you place a video on your product page, people will be more interested in watching that video than reading a […]
June 1, 2015

Set up Google Analytics via Brid.tv

Our Brid.tv video player, powered by Google Analytics, provides our users data, that is always up-to-date, accurate and in-depth in analyzing user traffic. The good news? It’s available both to our Standard and Premium Publishers. Our analytics shows stats for both aggregate views and per individual video. It delivers views and uniques for your videos, top videos, detailed engagement metrics, geography down to city level for each video, social stats (shares and views on sites like Facebook and Twitter), as well as insights into what operating system your viewers are using. Once you sign up to our platform, Brid will […]
May 27, 2015

How To Set Up Brid's YouTube Syndication

Brid’s YouTube syndication provides our Premium plan partners an option to easily export any video they add into Brid automatically to their YouTube account and channel.  Once you have activated this feature you can easily syndicate your video content to your YouTube channel in Brid by using your Google YouTube login account. We use the OAuth 2.0 protocol to authorize Brid users to publish videos to YouTube. Brid’s YouTube syndication is “one-way” – that means your settings and content in Brid are pushed to YouTube, but the same rule doesn’t apply for Youtube, settings and content on YouTube are not […]
May 22, 2015

Create And Manage Your Video Playlists via Brid.tv

Playlists represent an important part of any video implementation and are often the main feature of a viewing experience. BridTv offers both our Standard and Premium Partners a full content management solution for your video library which includes playlist creation. BridTv offers two main types of playlists: dynamic playlists and user-created playlists. See below how Brid manages playlists for you. User-created playlists User-created playlists are static playlists that allow the user to add any video in their video library and organize them in a playlist which suits their need. Here’s how you can create a playlist:
May 22, 2015

The Importance Of Video Content In Every Retailer's Marketing Strategy

Retailers To Take The Lead In Digital Ad Spending Retailers will take the lead in digital ad spending, shows the latest research done by eMarketer. Digital ad spending in the U.S. is expected to reach $58.61 billion this year, and the predictions of eMarketer are that retailers ad spending will account 22% of the total figure. Retailers advertising expenditure will go up to 17% compared to the previous year, reaching $12.91 billion. Retailers are investing more aggressively in mobile and programmatic display ads, and the predictions are they will spend almost twice in mobile advertising compared to any other industry. […]
May 19, 2015

Play Your YouTube Videos Via Brid.tv

When it comes to creating a blog or a website, and making it popular, there is a strong correlation between those brands who produce the most videos and those who get the most views. When brands use photos and videos in combination with written posts, they will surely create more attractive content and give their users a richer material about the subject they want to talk about. Many experts give advantage to video content over written posts, because video form is mobile, dynamic, shareable, and it can be far more engaging than standard text-driven marketing. All Global brands have a […]
May 12, 2015

Brid Your Mobile Video

Online ad viewability is a hot topic in advertising right now, therefore, brand advertisers want to ensure that their video ads are seen. Google conducted a study of their video advertising platforms, as they explain – to better understand video ad viewability. They analyzed two separate sets of data during April of 2015. The first data set consisted of video viewability across the web which did not included YouTube (Mobile video app ad views were excluded from this data set) and the second data set which consisted of video viewability data for YouTube, only this data set include both data […]
May 8, 2015

Use Facebook As A Marketing Tool via Brid.tv

A Facebook page can be a great free marketing tool for promoting your businesses. These pages let businesses identify themselves in an interactive way, by sharing links, images and posts. While publishing content on Facebook, publishers can advertise their work in front of a large audience as this social network is getting more popular. Videos can play a great role in any brand’s marketing strategy Video content may serve you as a great call-to-action button when it comes to engaging and attracting your audience. Check out the latest stats which prove the benefit of sharing your video content on Facebook:
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