August 5, 2015

What Makes Effective Overlay Ad?

We’ve touched a bit the subject of ads in our How To Create Effective Pre-Roll Ads. It seams only natural to try to explain what makes an effective overlay ad now? Overlay ads were created when the effectiveness of video pre-roll, mid-roll, and post-roll ads was brought to questione so advertisers came up with new advertising concept. An “ad overlay” is a small, semi-transparent overlay across the top or the bottom third of the video – usually as text or static image. An ad overlay essentially provides advertisers with the opportunity to place traditional banner advertising inside streamed video. That […]
July 30, 2015

Set Up Auto Play Option via Brid.tv

Video content can be an important aspect of your web page, as videos can help explain your product and brand message. When you place a video upon your website, one of the options for promoting your video content you might consider is to put the video on auto-play. Using Brid.tv, you can embed your videos on your website’s page, and once you sign up to our platform, you get an option to activate autoplay as a great way of promoting your video content. How to set up autoplay via Brid.tv You can set up a player to autoplay by doing the […]
July 10, 2015

The Power of Emotion in Video Marketing

Remember the videos or commercials that you couldn’t stop talking about, that were stuck in your memory for a long time? Was it the one that made you smile, or the one that made you sad, or breathless, or the one that brought back some of your memories? All of those have one thing in common, they affected your emotions. Using emotions while creating a video, videomakers can evoke specific reactions through their choice of words, audio, and visuals. Emotions can lead viewers to take action, but they can also motivate the viewer to share the video with others that […]
July 6, 2015

Do’s and Don’ts of Using Video in Your Content Marketing Plan

Though internet started out as a text-heavy medium, it quickly becoming a visual medium and according to Cisco, online video domination will continue as 80% of all online content will be video by 2019. If you’re a marketing or brand leader, you are aware nowadays that words alone aren’t enough to keep customers engaged, as it’s been proven that video content combines four elements that humans are wired to pay attention to: faces, voices, body language and movement. We are here to help you out with our top do’s and don’ts techniques for creating killer video content.
June 30, 2015

Get Your Share Of Mobile Video With Brid.tv

Mobile online video viewing is increasing – Ooyala found mobile video consumption has jumped 100 percent year-over-year between the Q1 2014 and the first quarter of 2015. Ooyala forecasts for mobile video’s share to cross 50% growth by Q3 ’15. Therefore, it’s become imperative that organizations enable the anytime-anywhere delivery of video content across all handheld devices. Since video sharing is growing in popularity, and more and more mobile users are and will spend time-consuming videos on their mobile devices, social media marketers need to start putting mobile video at the top of their web video production when creating successful […]
June 19, 2015

Content Marketing Tips for Small Businesses

Content marketing is becoming the essence of marketing departments across the world. Latest stats show that companies spent around $118 billion on content marketing in 2014. A study from Curata reveals that 75 percent of marketers plan to increase their investment in content marketing in 2015. This year won’t just belong to big brands. With more opportunities than ever before for marketers to launch their brand identity, small businesses should be ready to spreading their messages out there. Around Sixty percent of small B2B business owners said they plan to increase their content production in 2015. In fact, 94% of […]
June 16, 2015

How to Create Effective Pre-Roll Video Ads

Pre-roll video ads are the second most irritating form of online advertising behind the dreadful pop up. I know I have, and I guess you did too, skip, tone mute or simply turned off a page due to one of those annoying pre-rolls, so the latest info that pre-rolls have a 94% skip rate and miserable overall approval of 20% comes as no surprise to me. What does come as surprise is that advertisers are neglecting the simple truth about pre-rolls: they are/can be fun, informative and/or entertaining, and can be great for raising awareness, brand recognition, driving traffic, and […]
June 11, 2015

State of Mobile Advertising in 2015

More often than before, people are using mobile devices, and according to Cisco by 2018, more than 64% of the world’s population will be mobile users. Here is the current state of the industry that explains why you need to put mobile first while creating your marketing campaign: Mobile Video Dominates Mobile usage has become a part of the everyday routine of an average human being, and lately this trend is passing on the video consumption department as well, as more people are watching video on mobile devices. During the past year, 26% of online video views were on a […]
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