The online video domination grows Only a decade ago, after tailoring their video content, video creators were facing with just one problem – adjusting it to TV screens. Now it’s all about digital. The internet is quickly becoming a synonym for effective video marketing as it helps companies across the world to target their audience and proves to be a faster and more economical medium for promoting products and growing businesses. Around 40% of the world population has an internet connection. AOL’s sixth annual State of the Video Industry report shows spending on US digital video ads grew by 42% […]
We’ve talked extensively about the benefits of making a unique skin for your video player. Just last week it was mentioned as one of the perks on why should you use independent online video platform besides YouTube and FacaBook video. So, it really doesn’t come as a surprise that 80% of Brid.Tv users say customized player ensures branding follows their content wherever it is distributed! No better time to dress up your player than for the following holidays. So, why not start today with Halloween?
Chrome Pauses Flash On October 1st, Chrome paused Flash-based advertising or peripheral content. That practically means all video consumers now have to manually click on video players smaller than 400×300 pixels to enable playback. Google Chrome is a very popular web browser, stats show around 50% of internet consumers are using this browser. Regardless of its popularity, users have not been fully satisfied with its effect on their notebook’s power consumption, and they blame mainly Flash content for that. This is why Google has come up with a solution for Chrome to automatically pause ‘nonessential’ Flash content.
Creating a targeted content, nowadays, is a perfect solution to reach your targeted group and get their true affection. What better way to do that then getting to know them better, their interest, their beliefs. That is what ‘narrowcasting’ your content is all about, boosting your audience engagement and conversion through well tailored targeted message. Designing targeted content requires identifying and knowing your targeted audience’s interest, beliefs, aspirations, but firstly, you need to identify your targeted group.
Social media is an essential part of today’s marketing plans. Two main questions for beginners in social marketing are: how do you get started with your social media marketing strategy? and how can you be sure that your efforts on social are effective? To achieve success, every step of your social marketing promotion needs to be carefully planned. Keep notes and follow us.
Mobile devices are becoming the first thing people look at when they wake up and the last thing they see before going to sleep. Currently, figures show there are 3.65 billion unique global mobile users, and around 50% of the world is connected to a mobile phone. For all marketing experts and advertisers those figures only mean one thing – mobile users are a target as the perfect niche throughout every company’s content marketing campaign. But if you are not convinced yet, here are more pieces of evidence of the mobile video domination you need to go through:
Video plays an important role in B2B sales and marketing plans in all business spheres nowadays. Around 64% of consumers are more likely to buy a product after watching a video about it. When it comes to online promotion, visitors who view videos stay on websites an average of 2 minutes longer than those who don’t view videos. Here are the top questions marketers should be asking themselves before they start generating their video marketing content:
Online video ads are one of the fastest-growing ad formats. Stats show that online video ads are getting three times more clicks on average than other digital ad formats, including mobile, display, and rich media ads. If you aren’t already involving videos in your marketing strategy here is why now is the time to invest in a video as you number one advertising choice:
Video can serve as a great supplement to whatever marketing strategy you’ve defined for promoting your company’s website. Stats show almost 70% of B2B marketers claim that video converts better than any other medium online, and 82% of B2B marketers reported success with video marketing initiatives. There are lots of options how you can use you video to increase the chances that people end up at your website and essentially become leads. It’s advisable to create video content in which people will be interested in and make it easily reachable. Here are some extra tips that can help you out: