February 22, 2016

Keeping Up With The Trends: AMP Project

Publishers who want to reach their audience through mobile have a problem with their web pages taking too long to load on mobile devices. That is why they often lose their readers, and additionally the opportunity to earn revenue. Following the latest problem publishers are faced with, Google has created a new open source initiative called Accelerated Mobile Pages (AMP) and it is expected from this project to dramatically improve the performance of the mobile web.
February 17, 2016

The Rise Of Mobile Video Advertising

Many things have changed in the digital advertising sphere during 2015. Total digital ad spend in the US has accounted for around $58 billion in 2015, which represents a significant growth compared to the $50 billion in 2014, shows The Sixth annual State of the Video Industry report done by AOL . The predictions are that US digital spend growth will only go up, reaching  $93.7 billion in 2019. This growth is mainly coming from video content and that has been consumed mostly on mobile devices.
February 16, 2016

Pre-roll for FaceBook Wall Feature

There has been a huge increase of video content consumption on Facebook. According to latest data, Facebook is now seeing 100 million hours of video watched daily. “Video is an important part of the Facebook experience, and continuing to invest here is important for allowing people to share and consume some of the most engaging content,” stated Facebook co-founder and CEO Mark Zuckerberg.
February 16, 2016

Introducing Our Newest Online Video Player Update Brid.Tv 3.0!

Today, we are proud to announce the public release of BridTv Player 3.0! One of our biggest updates yet, containing tons of new and enhanced features. This blog post highlights the most important ones including In-page videos on mobile with autoplay, MOAT Analytics Implementation, LiveRail SDK Implementation, Player Streamlining, Hiding/showing of “Playlist” and “Share” buttons, Mobile SDK Release and New Payment Plans so each publisher can find one that can match their needs.
February 11, 2016

Explainer vs Demo video

Third of the three-part series blog post aims to describe the difference between Explained and Demo videos when being used as a marketing tool. When you involve video into your marketing strategy, you are looking for tips that will get you started with creating a proper video content. Like any form of marketing, video is constantly changing, and as consumer expectations are shifting, your videos need to adapt to this as well. Video content currently accounts for 87% of online content such as blogs and articles. Given such a huge amount how do you make your video stand out from […]
February 3, 2016

Video Converts Better

Second of the three-part series blog post aims to describe all the benefits of using video as a type of content that converts better than any other content when being used as a marketing tool. One of the most important concerns every marketer has is definitely how to increase revenues. The newest B2B Content Marketing report shows B2B marketers are increasingly focused on driving revenue. This latest CMI and MarketingProfs study shows marketers are planning to increase their revenue by creating more content. Around 76% of the CMO-s claim they are planning to produce more content in 2016. 72% of them […]
January 28, 2016

Engage Your Audience With Video Content

First of the three-part series blog post aims to describe all the advantages and benefits of using video when promoting your product or service. It’s 2016 and having a video content today is one of the essentials for any business big or small. What you probably never though of is how video influences human’s behavior. Stats show our experience of the world is perceived 83% with our sense of sight. From a content marketing point of view you can say that’s why video is the best medium for engaging and converting audiences to customers. By closely following the info about […]
January 19, 2016

Why Are Video Ads The Best Advertising Choice Nowadays (Infographic)

Visual content, videos especially, will definitely continue as main trend in 2016. Brands will create more videos, utilize live streaming apps, invest into video ads and really embrace interactive features within content. It’s not just our view of the trends that will dominate 2016 but most of the industry people we’ve talked to said the same. In fact internet was buzzing about videos in 2016 for most of December last year as you can see in our weekly December roundups part 1, part 2 and part 3. Video ads are certainly nothing new. In 2016, digital display ad spending will […]
January 14, 2016

Measure The ROI Of Your Marketing Videos

A few years ago content marketing ROI was not so easy to define and track, today marketers don’t have the same problem. We now have many methods and tools that provide us with the opportunity to measure our content marketing efforts and by tracking our results to improve our marketing strategy. If you’re one of the marketers unclear about how to achieve video content marketing ROI read this one out, it’s for you.
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