Creating a targeted content, nowadays, is a perfect solution to reach your targeted group and get their true affection. What better way to do that then getting to know them better, their interest, their beliefs. That is what ‘narrowcasting’ your content is all about, boosting your audience engagement and conversion through well tailored targeted message. Designing targeted content requires identifying and knowing your targeted audience’s interest, beliefs, aspirations, but firstly, you need to identify your targeted group.
Social media is an essential part of today’s marketing plans. Two main questions for beginners in social marketing are: how do you get started with your social media marketing strategy? and how can you be sure that your efforts on social are effective? To achieve success, every step of your social marketing promotion needs to be carefully planned. Keep notes and follow us.
Mobile devices are becoming the first thing people look at when they wake up and the last thing they see before going to sleep. Currently, figures show there are 3.65 billion unique global mobile users, and around 50% of the world is connected to a mobile phone. For all marketing experts and advertisers those figures only mean one thing – mobile users are a target as the perfect niche throughout every company’s content marketing campaign. But if you are not convinced yet, here are more pieces of evidence of the mobile video domination you need to go through:
Video plays an important role in B2B sales and marketing plans in all business spheres nowadays. Around 64% of consumers are more likely to buy a product after watching a video about it. When it comes to online promotion, visitors who view videos stay on websites an average of 2 minutes longer than those who don’t view videos. Here are the top questions marketers should be asking themselves before they start generating their video marketing content:
Online video ads are one of the fastest-growing ad formats. Stats show that online video ads are getting three times more clicks on average than other digital ad formats, including mobile, display, and rich media ads. If you aren’t already involving videos in your marketing strategy here is why now is the time to invest in a video as you number one advertising choice:
Video can serve as a great supplement to whatever marketing strategy you’ve defined for promoting your company’s website. Stats show almost 70% of B2B marketers claim that video converts better than any other medium online, and 82% of B2B marketers reported success with video marketing initiatives. There are lots of options how you can use you video to increase the chances that people end up at your website and essentially become leads. It’s advisable to create video content in which people will be interested in and make it easily reachable. Here are some extra tips that can help you out:
Anyone who ever used an iPhone knows that videos always pop out to full screen player when you want to watch video from a web page i.e. it’s not possible to play videos in page. With 43.1 percent of all U.S. smartphone subscribers choosing iPhone between January and April 2015, it’s obvious why more and more website owners wish to be able to play their online videos in-line. They are loosing those iPhone users interaction within the page while playing videos and, since video goes full screen, the surrounding advertisements are no longer effective. From a business standpoint, that’s a […]
Let’s review all improvements our platform has made through the past year. The entire Brid.Tv online video platform still requires no contracts, no obligations and it’s still entirely free for the webmaster to start using from day one, which represents a whole new webmaster-friendly approach in the field of enterprise-level online video platforms. It’s an enterprise-level service for no costs whatsoever, tailored towards the big boys as much as the smaller sites. The player we offer with this service is now cutting-edge HTML5 tech, highly modular and modifiable in the sense that we can tailor its design to fit the […]
With all the good stuff that Brid.tv has offered you so far and with new business and pricing model created thanks to the feedback from our publishers it’s time now to start making money with us. Brid.tv has partnered up with LiveRail to provide publishers a way to easily monetize their content through our platform.