Creating a digital strategy for 2016 can be much simpler than most people think. Do your research correctly and you can have it on a single page. All jokes aside, mostly it depends on your business needs and the amount of time and resources that you can dedicate to digital media. Whether you create your strategy on one or 100 pages, your priority needs to be on setting it up on time, and not hoping for the best in all working scenarios. There is no real recipe for making a proper digital strategy but these tips will certainly help you […]
Traditionally websites (give or take a day or two depending on the industry) have 10 days between the 12th and the 22nd to exploit their rise in traffic due to Christmas Holiday. You can expect a similar scenario this year except for one thing. This holiday season, more than half (54%) of holiday shoppers say that they plan to shop on their smartphones in spare moments throughout the day. It’s a simple stat that adds up to current trend of raising mobile browsing views and one that shows just how important is to have all your assets adjusted to mobile […]
Creating an effective video marketing campaign is not only about creating views, it’s about creating effective video content that will be consumed by your potential target group. If you’re using the right video analytics, you can get insights on your prospects, and that way optimize your content and increase engagement and conversion. Here are some advantages of using video analytics that could benefit your business:
Stats show that 83% marketers stated they are using video. As they become more adept at marketing video with every passing month we’ve asked industry people what are the drastic changes and what are the similarities that they can imagine for a video marketer in 2016?
Being a girl in a tough world, in a constant rush, it’s hard. To stay in shape all the time, to look your best, and still have the time to do your daily routines. Nowadays beauty websites are the ones that we rely on to help most of us with providing the best beauty tips 24/7. Which got me thinking on what is the state of video in the online beauty industry. The amount of information available to all the Fashion/Makeup/HairStyle fans out there is astonishing. In the past couple of years, interactive features have become an essential part on websites […]
Another day, another new feature release for Brid! We want to introduce you to our new Brid.Tv update – Brid’s playlist widget. This is a new type of widget which takes in a user created playlist and displays them in a different manner. The widget is made to be responsive so it is mobile friendly and also has a different, more touch friendly user interface when rendered on mobile.
The end of the year is a great time to wrap up what you have done so far, check what’s being working for you in a year behind you and prepare your digital marketing strategy for a year ahead of you. As blueprint for your 2016 digital marketing strategy takes shape I thought about presenting you with what’s currently in focus of most marketers and spread out some predictions for the year 2016. Take the time over the holiday season to do the research and plan where your focus should be in next year and focus is, believe me, what […]
Thanksgiving is coming and you have narrowcasted your audience with video, followed and applied best video marketing practices and worked thoroughly on your video SEO so what’s left!? Well, by now you should be aware that appropriate skinning of your video player can have a great effect on branding of your product. 80% of BridTv users say customized video player ensures branding and engagement! We’ve tackled the subject of engagement via quality video content and the simple fact that engaged viewers are more likely to share the videos on their social channels – read it here. Now, imagine if you […]
Holiday season is upon us and no matter if you are looking to increase sales, traffic, social media followers, gain more exposure to your brand or raise your ad views you really should seize the moment. Holiday season has already rolled out and retailers can expect spikes just like every year. Most industry research defines the holiday season as from November 1st to December 31st.