On April 12th 2015, FaceBook Instant Article will be turned into an open platform, that will be available for all publishers of any size. According to the company, the main goal is to provide a fast and immersive reading experience for people on Facebook. Instant Articles are aimed to solve some specific problems Facebook users are faced with, especially slow loading times on the mobile web. It’s a huge problem for people who prefer reading news on their phones and one Google, with their AMP Project initiative, is trying to solve as well. The problem doesn’t concern only the consumers. […]
With new payment plans our goal is to evolve as a service, according to our publishers needs, and offer each publisher a possibility to find the most suitable option. Regardless of the changes made we still are the ONLY online video platform on the market which offers with our player UNLIMITED usage of VAST/VPAID ads with our player – unlimited ad calls! All plans have few features in common: they offer unlimited storage, unlimited encoding and many other features, like customizable skins, ad calls, VAST 3 and VPAID 2 support, HTML5 and Flesh support and others.
Before introducing to you with VAST 4.0, let me remind you of the significance of VAST (Video Ad Serving Template) in the video industry. VAST is XML package for delivering the video content with other information required for advertising. It organizes ad tags that serve ads to video players and transfers important metadata about an ad from the ad server to a video player. VAST was created in 2008 and since it’s creation it has contributed a lot to the evolution of the digital video marketplace, as it has provided the monetization of video content with ads.
Publishers who want to reach their audience through mobile have a problem with their web pages taking too long to load on mobile devices. That is why they often lose their readers, and additionally the opportunity to earn revenue. Following the latest problem publishers are faced with, Google has created a new open source initiative called Accelerated Mobile Pages (AMP) and it is expected from this project to dramatically improve the performance of the mobile web.
Many things have changed in the digital advertising sphere during 2015. Total digital ad spend in the US has accounted for around $58 billion in 2015, which represents a significant growth compared to the $50 billion in 2014, shows The Sixth annual State of the Video Industry report done by AOL . The predictions are that US digital spend growth will only go up, reaching $93.7 billion in 2019. This growth is mainly coming from video content and that has been consumed mostly on mobile devices.
There has been a huge increase of video content consumption on Facebook. According to latest data, Facebook is now seeing 100 million hours of video watched daily. “Video is an important part of the Facebook experience, and continuing to invest here is important for allowing people to share and consume some of the most engaging content,” stated Facebook co-founder and CEO Mark Zuckerberg.
Today, we are proud to announce the public release of BridTv Player 3.0! One of our biggest updates yet, containing tons of new and enhanced features. This blog post highlights the most important ones including In-page videos on mobile with autoplay, MOAT Analytics Implementation, LiveRail SDK Implementation, Player Streamlining, Hiding/showing of “Playlist” and “Share” buttons, Mobile SDK Release and New Payment Plans so each publisher can find one that can match their needs.
Third of the three-part series blog post aims to describe the difference between Explained and Demo videos when being used as a marketing tool. When you involve video into your marketing strategy, you are looking for tips that will get you started with creating a proper video content. Like any form of marketing, video is constantly changing, and as consumer expectations are shifting, your videos need to adapt to this as well. Video content currently accounts for 87% of online content such as blogs and articles. Given such a huge amount how do you make your video stand out from […]
Second of the three-part series blog post aims to describe all the benefits of using video as a type of content that converts better than any other content when being used as a marketing tool. One of the most important concerns every marketer has is definitely how to increase revenues. The newest B2B Content Marketing report shows B2B marketers are increasingly focused on driving revenue. This latest CMI and MarketingProfs study shows marketers are planning to increase their revenue by creating more content. Around 76% of the CMO-s claim they are planning to produce more content in 2016. 72% of them […]