Ads.txt Support at BridTV
by | Oct 24, 2017 | Video Industry News | No Comments

Ads.txt Support at BridTV

Earlier this year IAB revealed ads.txt (Authorized Digital Sellers), a project that aims to increase transparency to the digital ad market. It is promoted as a simple, flexible, and secure method for publishers and distributors to declare who is authorized to sell their inventory.

In layman’s terms publishers can add a simple .txt file to their website with the list of companies through which they sell their inventory. The list is sorted by name and with the publisher’s account ID included. This in turn helps buyers know who is selling publishers inventory programmatically.

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Introducing BridTV’s Real-Time Video Analytics
by | Oct 2, 2017 | Platform Updates, Wordpress | No Comments

Introducing BridTV’s Real-Time Video Analytics

Online data is the fuel that powers any successful digital marketing campaign nowadays. With video at the forefront of every digital marketing campaign, it’s crucial to monitor and understand how your video content is performing across desktop and mobile. This helps publishers improve the effectiveness of their digital marketing campaigns.

That’s why we’ve completely overhauled our analytics,  focusing on the real-time metrics that matter the most: bandwidth consumption, video display, ad request and ad impressions.

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BridTV Video Platform Release ver. 3.8
by | Sep 25, 2017 | Platform Updates, Video Industry News | No Comments

BridTV Video Platform Release ver. 3.8

Months of work finally paid off. We’ve released the 3.8 update, which is a huge step forward for the BridTV video player level, as well as the BridTV platform overall. The update was developed based on publisher feedback and trends in online video industry. We’ve completely overhauled our analytics, focusing on the real time overview of your bandwidth consumption, ad request, ad impressions and video display. With each pricing plan we offer fast data reading and easy insight. What you’ll have is more than enough to keep you well informed.

But we’re getting ahead of ourselves.

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Unblock VAST and VPAID 2.0 Video Ad Revenue With AdIQ
by | Sep 20, 2017 | Editorial, Platform Updates, Video Industry News | No Comments

Unblock VAST and VPAID 2.0 Video Ad Revenue With AdIQ

Ad blocking is a serious threat for ad supported video businesses today. There were 615 million devices blocking ads worldwide by the end of 2016, 62% (308 million) of those mobile. 10-15% of internet users in the US are already actively blocking digital ads. On average ad blockers are costing publishers up to 30% of their ad revenue. The obvious need for an effective Adblock recovery solution led to making of ADIQ, Brid’s proprietary ad de-blocking tech.

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How to Monetize Your Video Content?
by | Sep 5, 2017 | Editorial, Marketing, Monetization | No Comments

How to Monetize Your Video Content?
Online video content is a rapidly expanding, ever thriving market. Advertisers are looking for better ways to incorporate video ads into their campaigns. Several trends are now spreading, each one of them making video content an even bigger potential for publishers. Businesses small and large are looking to spread the word about their products and video is the quickest and easiest way to get in touch with consumers. Also, people are acquiring endless amounts of products online, so now publishers have put two and two together and are mostly seeking platforms or sites that allow them to reach and engage audiences as quickly as possible.

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VAST and VPAID support: All Video Ad Formats For Your Videos Via BridTv
by | Aug 2, 2017 | Editorial, Monetization | No Comments

VAST and VPAID support: All Video Ad Formats For Your Videos Via BridTv

For most online publishers choosing the right video player is of the utmost importance. The right player covers your video ad needs and effectively manages your videos and ad network. Seeing as video is one of the best advertising mediums right now, understanding the basics will help you leverage the capabilities and the limitations of video advertising.

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Introduction To Live Streaming With BridTV
by | Jul 24, 2017 | Video Industry News | No Comments

Introduction to live streaming with BridTV

As the market of online video continues to thrive, more and more businesses are hopping on the Live Streaming bandwagon. With the Live Streaming option publishers can to rely on BridTV’s new technology to create and stream their own live streams, utilizing the BridTV video player. There’s also additional branding with the customized player skin, as well as the ability to monetize live stream with pre-roll video ads. Furthermore, infrastructure is completely provided by BridTV and is super-fast and easy to set it up.

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Deliver Stunning Video Experience To Your Facebook Instant Articles Audience
by | Jul 10, 2017 | Marketing, Platform Updates, Video Industry News | No Comments

Deliver Stunning Video Experience To Your Facebook Instant Articles Audience

Facebook Instant Articles started out last year as a way to solve specific problems Facebook users were faced with, especially slow loading times on the mobile web. As with all things Facebook was on top of matters pretty quickly, which comes as no surprise. By using Instant Articles, publishers have their ads showing (as well as relevant data) and they have full control over the reading experience of their audience. In return Facebook got quality content people would enjoy/like/share and bring even more popularity to world’s biggest social networking site.

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