TCF 2.2 Implementation Officially Finalized

An overview of all the changes brought about by IAB's TCF 2.2 update. Read about how the update may affect your publishing business.

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The Problems With Behavioral Targeting

From its inception, behavioral targeting revolutionized the online advertising landscape and changed the industry forever. It arose from the need among advertisers to focus their resources on the audiences that…

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Brid.TV Platform Update 6.6.0. — Minor Upgrades & Bug Fixes

In our previous platform update, we introduced an array of smaller upgrades and bug fixes. In this Platform Update 6.6.0., we are continuing the trend of implementing small changes that…

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