Online video content is a rapidly expanding, ever thriving market. Advertisers are looking for better ways to incorporate video ads into their campaigns. Several trends are now spreading, each one of them making video content an even bigger potential for publishers. Businesses small and large are looking to spread the word about their products and video is the quickest and easiest way to get in touch with consumers. Also, people are acquiring endless amounts of products online, so now publishers have put two and two together and are mostly seeking platforms or sites that allow them to reach and engage audiences as quickly as possible.
For most online publishers choosing the right video player is of the utmost importance. The right player covers your video ad needs and effectively manages your videos and ad network. Seeing as video is one of the best advertising mediums right now, understanding the basics will help you leverage the capabilities and the limitations of video advertising.
As the market of online video continues to thrive, more and more businesses are hopping on the Live Streaming bandwagon. With the Live Streaming option publishers can to rely on BridTV’s new technology to create and stream their own live streams, utilizing the BridTV video player. There’s also additional branding with the customized player skin, as well as the ability to monetize live stream with pre-roll video ads. Furthermore, infrastructure is completely provided by BridTV and is super-fast and easy to set it up.
We are proud to announce that Google has accepted BridTV into their select group of video technology partners, companies verified in having the expertise and capabilities to deliver Google VAST/VPAID ads to end users.
Facebook Instant Articles started out last year as a way to solve specific problems Facebook users were faced with, especially slow loading times on the mobile web. As with all things Facebook was on top of matters pretty quickly, which comes as no surprise. By using Instant Articles, publishers have their ads showing (as well as relevant data) and they have full control over the reading experience of their audience. In return Facebook got quality content people would enjoy/like/share and bring even more popularity to world’s biggest social networking site.
Functionality and straightforwardness should be one of the main goals of every video platform. In an effort to expand and make things even smoother, the BridTV team is constantly working to bring in nifty new features for the video player and CMS. So, while video marketing trends are rapidly changing, and with clients constantly requesting valuable video content, our aim is to answer those requests and more.
The BridTV player is constantly being fine-tuned and improved, and is currently introducing a cool new facet – adaptive HLS streaming support for videos uploaded and encoded by Brid.
It’s been busy here at Brid video platform HQ these past couple of months so we have a lot to talk about. The main thing you may notice, besides enhancements to the core product and few market-specific solutions, is our new site redesign and new Brid video platform pricing plans.
What we did is up the amount of GB all our plans have available considerably. For starters, now it’s possible to achieve 3 times more bandwidth (depending on the plan). Did we also mention that the price is still the same!?
As the digital marketing scene continues to expand, so does the need for more video content. Everyone is their eyes open for more creative ways to reach customers and other businesses, and as the market grows new challenges unfold before publishers. However, thanks to so many cool new solutions out there, these challenges can be tackled successfully.
Even though summer is here don’t put your guard down. Check our the last weeks inspiring scoops gathered with a sole purpose of giving you the tools, the tips and the tactics that you need to grow your business fast in our weekly roundup. As always, there are so many things going on the ever-evolving world of video content marketing. This is a selection of the hottest posts and stories we picked up during the previous week. From social media marketing and SEO topics, over importance of video content marketing for every business to new tool of the week. These are the inspiring scoops, most of which offer cool tools, tips and tricks you can use to grow your e-business. Check them out!
By now we all know video content has superpowers! There is no doubt video is a great branding tool, engagement tool, education tool, communication tool, marketing tool etc. However, one of the biggest problems marketers face today is what type of video should they be using to convey a message that would be appealing to their audience.
Being a video platform has its perks. One of the perks is being able to measure how different type of videos perform for our publishers. Undoubtedly you already took necessary steps to understand your audience and your creatives are in place. Now it’s time to decide which type of video will work the best.