June 14, 2016

Not All Video Players Are Created Equal

The efficiency of video player depends on a video platform behind it. Video platform should provide many video options ( such as encoding, streaming, customization of your video player, management of your video content, video monetization, servicing you video ads). Besides the basic options, every platform should offer …. well, a little extra that could significantly influence users video marketing success.
June 9, 2016

Tools We Use In Our Content Marketing Efforts

If you don’t know how to handle your content marketing strategy or don’t work on improving it by bringing some new fresh ideas, your fans will eventually become bored with your outreach efforts. I can’t help you with creatives but I can help you getting yourself organised. Here are my top six online tools that we recommend as a perfect choice for time saving and better organization of your content marketing.
June 7, 2016

Video Ad Spending on Social Platforms Is Constantly Increasing

Video marketing has become the center of attention of all popular social networking websites ever since  Facebook began selling autoplay video advertising in 2014. People are spending a great amount of their free time on social networks, which is the main reason why marketers are looking that way.
May 26, 2016

2016 Already Is The Year of Video Marketing

The start of 2Q of 2016 for content marketers means reevaluating their content marketing  methods and determining new fresh ones, to heat up for the summer season that’s on the way. One of the top questions marketers should ask themselves is are they using the right tools to achieve their marketing goals? If the results of the current marketing strategy are poor, then they need to change something, include something new, look for the new ideas, follow the latest trends that do work.
May 24, 2016

The Rise Of Mobile Video Advertising (Infographic)

As mobile usage is rising each day, it’s advisable for all business, big or small, to adapt their websites for mobile usage. Currently, 79% of B2B marketers stated they had a mobile-friendly site in 2016. The figure represents an increase compared to the state in 2014 when 57% of respondents said they had one.
May 23, 2016

BridTV Player Adopting New Streaming Protocols Support (HLS and MPEG-DASH) & New Ad Tag Waterfall Feature For Pre-Rolls

Another day another new feature release for the Brid.Tv player and CMS. As video marketing trends are rapidly changing, and our clients request  for delivering a valuable video content are multiplying, we decided to stay in touch with those requests and try to give our best to make their desires become their reality by making a couple of tweaks on our player.
May 20, 2016

Google Launches Mobile Friendly Testing Tool

Google has finally launched a new mobile friendly testing tool. The company has increased the mobile friendly ranking factor, as the consumption of digital content on mobile devices is only increasing. They have announced changes in a mobile friendly ranking factor for the upcoming period and have kept its promise. Changes will not harm already mobile friendly sites but others should use this tool to see if their pages are prepared.
May 19, 2016

The Importance Of Video Content In Every Retailer’s Marketing Strategy in 2016 (Part III)

In the past two posts, we have described the essential element of every retailer’s video marketing strategy and listed the types of video content you could use for your website as a part of it. That was more than enough when it comes to theory, now let’s talk about practice.
May 17, 2016

2016 Social Media Image Sizes Cheat Sheet (Infographic)

Social media channels are one of the most favorite places people spend their free time when they want to be informed, amused, to have fun, or find out what are the hottest trends and topics nowadays. We have talked on and on about how important is to be properly presented on your social media profiles/pages and we will continue talking about it because building your brand name is one of the essential things you need to get in line if you want to gain credibility and leadership within your industry.
Support