According to recent research data, Ad blocking may very well pose a major threat to publishers, which strongly rely on advertising for revenue. Ad blocking on mobile could potentially reach desktop levels, and if that occurs, US digital media companies are looking at a projected loss of approximately $9.7 billion across digital ad formats next year (via BI). A new report from Juniper Research fund that about 19% of total online ad revenue will be lost to Ad Blockers by 2022. The popularity of ad blockers is clear, as is the fact it hurts online publishers. So, what can businesses […]
If you’ve been using video to expand and grow your business so far, now might be the best time to take it up a notch and utilize mobile live streaming capabilities for your business. From now on BridTV users can capture and send a live video stream from anywhere, just as long as they have a mobile connection. To kick things off, check out this handy guide, that will take you through all the features and examples for making your own mobile live video streaming app, or simply integrate live-streaming capabilities into your existing mobile app.
In a faced-paced industry such as online video, keeping track of the new tech terms can prove to be a rather challenging task. To help you out, we’ve gathered a wide variety of video tech terms that are utilized every day, as well as an assortment of words and terms for video ad measurement. Without further ado, here’s a video technology glossary of terms that will help you understand what are the most important components for digital videos and your video ad inventory. The list includes words, terms, in addition to various useful abbreviations.
Earlier this year IAB revealed ads.txt (Authorized Digital Sellers), a project that aims to increase transparency to the digital ad market. It is promoted as a simple, flexible, and secure method for publishers and distributors to declare who is authorized to sell their inventory. In layman’s terms publishers can add a simple .txt file to their website with the list of companies through which they sell their inventory. The list is sorted by name and with the publisher’s account ID included. This in turn helps buyers know who is selling publishers inventory programmatically.
Besides our real-time video analytics, one of the most talked about additions to our 3.8 video platform release is Live Images Support. Following industry trends if you choose us to encode your videos, you’ll have an option to use either screenshot or, what we call, ‘live image’ of your video that can be used instead of a snapshot.
Online data is the fuel that powers any successful digital marketing campaign nowadays. With video at the forefront of every digital marketing campaign, it’s crucial to monitor and understand how your video content is performing across desktop and mobile. This helps publishers improve the effectiveness of their digital marketing campaigns. That’s why we’ve completely overhauled our analytics, focusing on the real-time metrics that matter the most: bandwidth consumption, video display, ad request and ad impressions.
Months of work finally paid off. We’ve released the 3.8 update, which is a huge step forward for the BridTV video player level, as well as the BridTV platform overall. The update was developed based on publisher feedback and trends in online video industry. We’ve completely overhauled our analytics, focusing on the real time overview of your bandwidth consumption, ad request, ad impressions and video display. With each pricing plan we offer fast data reading and easy insight. What you’ll have is more than enough to keep you well informed. But we’re getting ahead of ourselves.
Ad blocking is a serious threat for ad supported video businesses today. There were 615 million devices blocking ads worldwide by the end of 2016, 62% (308 million) of those mobile. 10-15% of internet users in the US are already actively blocking digital ads. On average ad blockers are costing publishers up to 30% of their ad revenue. The obvious need for an effective Adblock recovery solution led to making of ADIQ, Brid’s proprietary ad de-blocking tech.
For most online publishers choosing the right video player is of the utmost importance. The right player covers your video ad needs and effectively manages your videos and ad network. Seeing as video is one of the best advertising mediums right now, understanding the basics will help you leverage the capabilities and the limitations of video advertising.