We live in 2020, and video content is huge in the digital marketing scene. Most marketers are aware of that — that’s why so many brands and publishers are attempting to jump on the bandwagon.
If you don’t believe us, here are some fun facts: According to the latest data by Wyzowl, a whopping 85% of brands use the power of video to enhance their marketing campaigns, while 92% of marketers have underlined the importance of videos in their marketing strategy. And how about the fact that almost all the surveyed marketers (99%) stated they’d keep making video content in 2020?
Now, with all of that in mind, how can you get started with the whole video marketing business? Will it cost you an arm and a leg, or can you do it yourself?
The truth is, you can save a lot of money by doing the brunt of the work yourself instead of hiring a third-party. And one of the priciest parts of the process is video editing. But don’t worry; it’s not as challenging as you may think, so anyone can learn to do it themselves. However, before you even begin editing, you’ll need a user-friendly and feature-rich video editor to get you off the ground.
That’s why we decided to write this article to help all of you out there find the best video editor for your needs. So let’s dig right into our list of five best video editors for businesses! Here are our picks (in no particular order):
VSDC Free Video Editor is likely the best video editing tool out there that comes at no cost. With this in-depth free video editing software, you’ll be able to utilize a wide variety of tools, such as those for object transformation, screen-capture, color correction, sound normalization, and more. Aside from that, the drag-and-drop interface this editor sports is user-friendly and easy to use, which makes it pretty intuitive for beginners. And probably the best part about this video editor is that its extensive list of features can compete even with some of the premium software out there!
Unfortunately, the fact that this editor is Windows-only might be its most significant downside. Also, the sheer variety of features and tools might seem daunting for newbies. However, there are plenty of online tutorials out there that can help beginners get acquainted with this editor.
Overall, this editor is especially suitable for businesses looking to make explainer and tutorial videos due to its screen-capture tool. With it, you’ll be making these videos in minutes! So if you need a flexible and budget-friendly solution for your video content creation needs, this editor might be the perfect choice for you!
Animoto, unlike our previous entry, is a web-based video editor. It is a drag-and-drop tool that offers users the luxury of choosing between a plethora of different video templates. This editor also provides plenty of other features, such as a rich library of licensed music tracks, different text animations and effects, video captions, and more. This video editor was created with the newbies in mind because it streamlines the editing process with its user-friendly UI. However, it still offers enough features to be a well worthwhile choice for experienced editors as well.
A downside to Animoto, however, is that it doesn’t have a free version. Although it does have a 14-day free trial, you will still have to pay for the premium product after that. Another minor flaw some users noted was that the editor lacked customization options for animations and text, but not detrimental to their experience.
Overall, this web-based video editor is perfect for businesses that have no problems covering some monthly fees and who are looking for well-rounded editing software that can help both novices and experienced editors create professional-looking videos.
Price: Plans start from $9.99. Free trial available.
Unlike our two previous entries, Pinnacle Studio is a video editing software that is more oriented toward video editing professionals rather than beginners. The sheer number of tools the program offers stands testament to that. On top of that, this video editor gives users the possibility to choose from over 1,500 different video effects. Some other unique features that capture the attention of many professionals are that Pinnacle Studio supports split-screen video and multi-cam recording, among many others.
Unfortunately, this software doesn’t have a free version (although it does have a free trial) and comes at a pretty steep price, which might make it a no-go for many. Aside from that, the fact that it isn’t as beginner-friendly as some of our other picks here means it won’t fit everyone’s bill. Finally, some users have reported that this video editor takes a significant toll on their CPU, so if that’s something you lack, you might have trouble using this tool.
Overall, if you are a video-editing veteran and are ready to invest some money in a premium editing tool, Pinnacle Studio might be the perfect choice for you with its variety of high-end features.
Price: Plans start from $59.99. Free trial available.
Lightworks is the most high-end video editing software of all of our picks, but it won’t put a dent in your pockets. Yes, that’s right — it has a free version. So if you are a professional video editor but would like to cut costs, then Lightworks is the perfect solution for you. This software has a user-friendly interface despite it being tailored toward professionals. Also, it offers some of the most advanced editing tools on the market. On top of that, it even allows users to export and import video, audio, and image files from or to their computers, among many other things.
Unfortunately, to make the most out of this tool, you’ll have to have a high level of technical knowledge and experience. Also, although the basic version of the software is free, you’ll still have to subscribe to the pro version to unlock the more advanced features. Although not the most expensive subscription out there, since it’s a monthly fee, some users may find that to be a dealbreaker.
Overall, Lightworks is undoubtedly the best choice for video professionals who want to get the most bang for their buck and are looking for a reliable video editor with lots of potential.
Price: Free plan available. Pro subscription costs $24.99/month or $174.99/year.
Biteable is another browser-based video maker that lets users edit their videos seamlessly, without having to download and install any applications. What makes Biteable stand out from the crowd is that it’s incredibly easy to use, and even inexperienced creators can find their way around the editor’s interface easily. Some of the notable features that this online video editor offers are a variety of templates and the option to add video voiceovers.
Unfortunately, although this video editor has a free version, it is limited to ten projects only. If you want to unlock all the features and get the full Biteable experience, you will have to subscribe to one of their premium plans. Although the prices aren’t high, users looking to pinch pennies might find better alternatives out there.
Overall, if your business is looking for a quick and easy way to make videos, presentations, or reports and don’t mind a small fee, then you should consider subscribing to Biteable.
Price: 10 free projects. Paid plans start from $15/month.
Regardless of whether you’re a novice or a professional looking for a fantastic video editing tool, we’re sure that you’ve found one to your liking on our list of best video editors for businesses. So, which of our picks is your favorite? Do you plan to start using it today? Let us know about your experience with these tools on social media!
And if you are looking for some more affordable solutions to start your video marketing journey, you’ll probably find our article on the most affordable video players for businesses insightful. Check it out if you’re interested!
Until next time, best of luck editing!