Since the 90’s, communication between people increased and dramatically changed. Back then many obstacles (distance, time..) sometimes could reduce or stop communication between people. Nowadays, there are no obstacles and people are given so many ways to communicate it’s getting hard not to be reached. You can be phoned on your mobile or home (what is that!?) line, emailed, texted, Skyped, poked or FB messaged, liked, tagged, Twitted, re-Twitted, bookmarked etc. Being able to reach out to anyone, at anytime and anywhere today is giving you a new way of doing your business.
The popularity of social networks
The biggest and most popular way of communicating today is, of course, via social networks. The latest studies show that 1,35 million people were using their Facebook account at least once in the past 30 days (1). That fact alone shows how big of an impact social networks have on our everyday life. We are used to sharing and gathering information about anything and everything through constant interaction. Social networks allow us to do that in an easier and immediate way. That’s probably the main reason why they are such a great tool for promoting your business. Through sharing posts, videos, images and news you can inform people about your products/offers/services/activities and remind them of your existence in the market.
Every post up for the share is a chance for communication, a reaction from a potential customer. Through your post you’ll have to get your follower to interact with you and get feedback on the activities of your company or the product you offer (you can tackle complains and act immediately building a stronger, meaningful relationship with your client simply by showing that he is important to you). It’s a great way to figure out the good sides and the bad sides not just of your company/product but your campaign as well, so that the next one can be more successful than the last.
Many companies seem to overlook the fact that it’s not just about the product or offer, it’s about the brand as well. Social sharing helps your brand be recognizable and increases your visibility each time a relevant information about your company, and it’s activities, is shared. So, next time when people are posting about your company remember that it’s good for building your brand authority, and if they boast your product there’s a chance for new potential customers, their friends (followers).
There are many ways you can promote your products on social networks. Sharing blog posts, video post, and running adverts on social network is not only the cheapest, but usually the smartest way of promoting your business (need I say that the Brid.Tv player has full support for social share, player embeds etc.). It certainly helps to be accurate and show a human side of the company to gain the trust of your potential clients so you only have to be smart enough to pick the right way to do it.