The Internet is predominantly about online videos these days. People have begun to express and share their thoughts almost entirely through online video form. No wonder most of industry experts and influncers consider video as one of top digital marketing trends you should be keeping an eye on in 2017. Furthermore, making video content has become straightforward and fun for users worldwide. The same thing is happening with B2B (business-to-business) and e-commerce, where more and more publishers are utilizing video as a means of growing their businesses — be they large or small.
Brand Recognition in a Competitive B2B Market
The market now offers an increasingly wider assortment of digital channels where they can potentially give their own brands the exposure it needs. Video can play an important role here giving your viewers a memorable experience on which brand recognition can be build. But remember, it takes only few seconds to capture someones attention. According to this research 20 % of online video viewers click away from a video in the first 10 seconds.
Use Video To Complement Your Other Efforts
Video content can fit into what you already have planned, help you create lasting connections with your audience, and move your metrics where you want them. Having a video in your popular blog post or in your CTA (call to action) tweet can significantly increase engagement of your visitors.
Video Is A Versatile Tool In It’s Own Right
Product video, How-to video, Event invitation video, 101 Lessons, Explainer video etc. Need we say more?
One Video, Multi Channel Exposure
By now you surely know your video strategy needs FaceBook, YouTube and native (website) online video player. With just one video made nowadays you are able to fight for attention on each of these, with somewhat different approach. While visitors of your website enjoy all the benefits of modern day online video players you can additionally monetize your video content through it. At the same time, with the same video and with proper SEO, second largest search engine with over billion users, YouTube, awaits. Finally, compelling post with your video can do a lot for your business on FaceBook.
Everybody is turning to video. Major companies are expanding and improving their in-house tech towards mobile devices, as well as desktop taking video to new landscape. What will be you be doing?