For many publishers, header bidding has become a game changer for display advertising, as well as video. We already talked about video header bidding and how groundbreakingly effective, fast, straightforward and easy-to-use we’ve made it in March 2018. But before we continue, here’s a brief reminder.
Essentially, header bidding gives publishers an opportunity to offer their inventory to multiple ad exchanges at the same time, before making ad calls to their servers.
Today we’ve reached another milestone implementing SpotX header bidding directly into the BridTV player.
In 2011 Google, Bing, Yahoo! and Yandex joined forces to create a standardized list of attributes which gave web developers the opportunity to communicate directly with web crawlers and help them to better understand the information that’s currently on your web page. From now on you are able to utilize the power of Google Structure Data with our video player.
Nearly 60% of advertisers’ digital budgets are allocated to video this year (IAB’s Digital Content NewFronts: Video Ad Spend Study 2018). For many publishers video already plays a central role in their digital marketing strategy boosting audience engagement and conversion. Growing consumer demand for original video content, particularly among desirable, hard-to-reach audiences, is turning many businesses into video-first publishers willing to spend more than $10 million annually for their brand’s Digital and Mobile video this year.
Being a video-first publisher means that no matter what your priorities are, you’ve already taken your business in the right direction. Having a professionally crafted HTML5 video player is the next step.
We’ve been listening to our publishers and one of the features that many requested was a possibility to push our video player or outstream unit through DFP. More specifically, through a 1×1 DFP pixel tag.
One of the main advantages of doing this would be the possibility to push BridTV video player to multiple sites and web properties via single DFP ad campaign. You also have other benefits like the powerful targeting options of DFP and setting up frequencies etc.
As marketers continue to search for more and more innovative ways to increase ad revenue, and as a format, video continues to be the best possible solution available. It grabs the audience’s attention faster and better than any other type of content via social sites, mobile web, in-app, through desktop channels.
Right now mobile devices are the top means with which users get their video content. And, as you are no doubt aware, not all mobile video is created equal, which is exactly why you need to introduce certain factors to boost video and video ad performance.
Currently, there are two possible ways for publishers to cash in on their video advertising – instream and outstream. Before you decide what’s best for you, there are certain distinctions between the two that you need to be aware of.
BridTV has been hard at work researching the most effective and user-friendly alternatives to the current header bidding system for video advertising on the web. Overly-complicated implementations like prebid.js or similar were simply too costly for publishers. That’s where Brid’s new video player bidding tech comes in.
We’ve been beta testing our video player bidding tech for the last couple of months internally and have had great results so far. We’ve made video player bidding groundbreakingly effective, fast, straightforward and easy to use. Most importantly, it will undoubtedly increase ad revenue for our publishers.
When you’re using video to improve your business, there are only a few things that are going to become your priority – video views and monetization. You might be surprised to know that increasing video views and improving monetization can easily be done. If you’re looking to improve your strategy in this manner, you should know that you do not have to worry about the video itself, but rather about the speed of your page.
In 2018, the digital marketing scene, as well as online marketing is dominated by video more than ever before. Recently, Cisco uncovered that by 2021, 82% of all internet traffic will originate from videos. Yes, 82%. If 2021 seems far off, consider that video already accounted for 73% of all consumer internet traffic in 2016. Another rapidly growing section of the market is live video, which is said to be the fastest growing segment of Web and that’s largely due to video thanks to the arrival of services like Facebook Live, Twitter’s broadcast of live sports and live bundles from companies like AT&T, YouTube and Hulu.
Streaming is gulping down a huge chunk of the market as well, which is why on-demand video content from Netflix and Amazon are already making a huge mark (plus, Disney has announced their own streaming service as well).
In order to truly step up your game and stay in touch with a market that’s evolving at an insane rate, there are several important factors to consider.
January 2018 update: Video marketing has steadily turned into a priority for most marketers in 2017. It was marked as Facebook’s top 2017 content and it made YouTube the second largest search platform.
There is no doubt video will continue to shape the digital marketing industry in 2018. CISCO reports video will be representing 80 percent of all Internet traffic by 2021, up from 67 percent in 2016.
With 2017 behind us, now is the best time to look at the current offering of the internet’s top HTML5 video players. So, where does BridTV player fit and what will be the focus of video players attention in the future?
Globally by 2020, video traffic will reach 3 times the 2015 traffic and 75% of mobile traffic will be video (click for more video stats). As the popularity of video content continues to grow, it’s more important than ever for marketers to develop an engaging video marketing strategy to capitalize on the power of the ever-growing video content phenomenon. No better time to utilize your video marketing than Christmas.