Video Monetization Streamlined With Content Matching
by | Dec 12, 2018 | Marketing, Platform Updates | No Comments

Content matching with BridTVOptimizing content for your website is usually a technically demanding and time-consuming endeavor. Our core tech team is working around the clock on a variety of solutions to streamline content management, and simultaneously improve ROI for publishers.

With BridTV content matching publishers can obtain a pretty easy and straightforward system for incorporating videos on their respective pages without having the hassle of everyday content management.
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How Mobile-First Indexing Simplifies Digital Marketing Strategies
by | Dec 10, 2018 | Editorial, Marketing, Video Industry News | No Comments

Mobile-first Indexing

In an increasingly crowded B2B scene it’s becoming more and more challenging to nail your business goals and achieve satisfying ROI, especially if you’re looking to cash in on the booming online video market. The online market is certainly shifting towards mobile. Recent research has shown that 58% of video viewing is being consumed through mobile, and, according to eMarketer, that number is going to rise 80% by 2020.

For that reason, publishers and business owners should incorporate certain priorities when it comes to their respective websites. This mostly relates to fast load speeds, intuitive interface and so on. Properly optimizing your content for mobile is a must. Also, if you are a digital marketer, formulating a strategy should revolve around Google’s mobile-first indexing.

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Modern-day Online Video Platform: The Overview
by | Nov 29, 2018 | Marketing, Video Industry News | No Comments

Modern-day Online Video Platform: The Overview

For the past few years, content creators and various online businesses have been pushing the boundaries in terms of what can be accomplished with online video. What’s more, video monetization has never been easier, albeit the digital marketing scene is constantly changing.

Globally, online video platforms utterly dominate the current advertising world. During 2017 that market amounted to a $780 million and is now expected to go as far as $2580 million by the end of the year 2025.

The situation is no different Stateside. What’s more, recent research indicated that the number of digital video users in the United States is going to amount to 236 million users in 2020, which marks a rise from 213.2 million (that was accumulated back in 2016).

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Turn Your WordPress Site Into A Video Blog With BridTV
by | Nov 22, 2018 | Editorial, Marketing, Monetization, Wordpress | No Comments

Turn Your WordPress Site Into A Video Blog With BridTV

These days quite a large amount of plugins are being used for various browsers and such. Mind you, plugins are equally important and popular for sites powered by WordPress. To put it as briefly as possible, plugins add to the functionality of software and technology you’re relying on in your everyday work. What’s really fascinating is that at this point, the usage of WordPress plugins has become incredibly widespread. It’s been noted recently that are over 50,000 free WordPress plugins available, and that’s just on WordPress.org.

In addition, 19 of the best WordPress plugins are installed on over 1 million websites. What’s more, WP powers 32.0% of all the websites on the Internet, which denotes those that do not have a content management system (CMS).

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How to Monetize Your Video Content?
by | Nov 20, 2018 | Editorial, Marketing, Monetization | No Comments

How to Monetize Your Video Content?

Video represents a source of profit for so many brands and companies, albeit the market keeps getting more and more competitive with each passing year. Meanwhile, audiences are becoming larger and harder to please. This comes as a massive challenge for medium and small businesses that generate income via video.

On the plus side, if you’re hoping to create an impact with your brand or business through video monetization, you should know that it’s not only possible but right now, there is actually an amazing variety of options out there.

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Video Ad Strategies: Desktop vs Mobile
by | Nov 15, 2018 | How To..., Monetization | No Comments

Video Ad Strategies: Desktop vs Mobile

For several years, no matter how much the global online business scene shifts, the focus is always on video. Video quite simply beats all other formats. People use it to share ideas and projects and to express themselves creatively and artistically, while businesses (small, medium and large) continue down the path of growth by utilizing video. It has indeed become a powerful tool for marketers, an essential element for content creators and an invaluable component in almost every digital marketing strategy.

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What is a video view?
by | Nov 13, 2018 | Marketing | No Comments

What is a video view?

So, you’re working with online video and it’s time to formulate your own business strategy. As any publisher or self-respecting marketer will tell you, nothing matters more than analytics or to put it a bit more clearly, data that’s based on an actual audience interaction. Since we’re in the realm of videos, there’s only one thing that matters here and that’s video views.

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Looking for Brightcove alternatives? Start here
by | Nov 6, 2018 | Editorial, Marketing, Monetization | No Comments

Looking for Brightcove alternatives? Start here.

Let’s face it when fishing for an enterprise-level video service, Brightcove might be one of the top choices. While there’s certainly a solid range of benefits here, it must be said that there are other options out there, Brightcove alternatives so to speak, especially for small to medium businesses who are looking to execute their digital marketing strategies with fast and affordable solutions for effective video monetization and ad revenue.

BridTV is a versatile video platform and CMS that allows you to get a maximum amount of top-notch features for a truly affordable price. If you’re looking to make an impact with video in today’s B2B market, this would be an excellent place to start.

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Native Outstream Unit
by | Oct 24, 2018 | Platform Updates, Video Industry News | No Comments

Native Outstream Unit

Ads are simultaneously the biggest nuisance for most website visitors and yet they remain the biggest source of revenue for most Internet publishers. Satisfying both sides of the spectrum at the same time may seem like an impossible task. Well, not anymore.

Having a video ad placed in the heart of editorial content is extremely effective because it does not disrupt the user experience.

For ad-supported video businesses, every impression counts. And with the rising complexity of digital advertising publishers are compelled to manage programmatic deals and maximize ad viewability in addition to creating quality content for their audience.

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