In the current video advertising landscape, reaching various types of audiences has become an uttermost priority for advertisers. Publishers are now shaping their business models and digital marketing strategies strictly according to the needs of massive audiences. But therein lies the problem.
In order to gain traction via video advertising, it’s no longer enough to simply aim the product or ad at a wider audience. Success or profit is now measured by audience reach and user engagement. It makes sense and you certainly don’t have to think twice about it.
However, we are living in an age when audiences have become extremely huge and incredibly diverse.
Stepping into the business of online video advertising can be a very daunting task. Based on the latest market research data, video is set to make 80% of Internet traffic by the year 2021. When fighting the fight on the video content marketing, publishers resort to video advertising as their main weapon for maxing out revenue.
The only challenge is that growing a business via video advertising involves putting together a lot of pieces in a complex puzzle. However, once you get past all the basics, you will be closer to completing that puzzle.
A World Consider Alternatives to Google and Facebook
Today a majority of advertisers are turning to services like Google and Facebook as advertising platforms to reach customers. Lately, however, quite a lot of businesses are simply turning to other platforms for their advertising needs. The fact is that there is a considerable amount of ad networks out there that can bring you closer to your financial goals without having to take part in a highly competitive advertising race on Google or Facebook.
Moving away from these two giants and switching to other advertising networks eliminates having to deal with heaps of other companies who are competing in the same market. Recently, it was officially confirmed that there are over 3 million companies and businesses advertising via Facebook.
After the release of BridTV Video Player 3.0, which made our player one of the fastest (if not THE FASTEST) video players on the market. Offering groundbreakingly built-in features (BridTV GEO Module) and the release of our White-Label video platform solution has led to the next video platform update, which brings our player to a new level of performance and speed.
Our update was in making for the last few months and our core team has been extremely busy with fine-tuning all the facets of the platform, based on the feedback and requests from publishers. As a result, significant improvements and upgrades were made to the platform and to the video player as well.
As part of our continuous effort to stay ahead of the curve, here at BridTV we are always pushing ourselves to improve performance. Our video platform is thriving and our user base is growing by the day. In order to ensure enterprise-level quality, we are doing our best to incorporate updates and changes to the technology.
However, every move or change we make is done once we’ve established what our users prefer. In other words, we are constantly keeping an eye on the which desktop browsers and mobile Operating Systems are being utilized the most by our clients. Knowing this helps us evolve and improve our service greatly. We are determined to optimize our tech and service so that it operates effectively on the latest browsers, as well as older versions.
For most publishers who want to make an impact with their online business quickly and easily, relying on WordPress (WP) plugins is one of the best options. Just to be clear on this, while plugins may not necessarily represent the solution to your every problem, they can certainly be a useful part of your website once they are installed. To begin with, purchasing plugins isn’t something that’s really necessary, because plugins that are the best and most frequently used are usually free.
We are proud to present a new and improved version of our WordPress video plugin, which should vastly simplify your workflow in the WordPress platform when using BridTV.
When striving to make a mark in the contemporary digital landscape, it’s safe to say that utilizing video is without a doubt the fastest way to engage audiences. Sure, written content and text, in general, is still a pretty powerful tool to get your message out, but it must be said that nowadays people still prefer visual content vs. text. In today’s online world, especially when it comes to marketing and advertising, a majority of businesses just stick with video. Video isn’t just a way to reach an audience, but a powerful means to promote and talk about your brand.
With the help of the video, you can spread the word about your product, as well as your brand. But there are many subtle ways to do this and many tools to help you achieve brand recognition.
Today, a variety of businesses are looking to achieve their business plans via diverse video ad solutions. One of the most practical features a modern-day video service has to offer is waterfalling. The process itself resembles the behavior of a waterfall because what occurs is that the demand for sources are triggered one after the other.
As the popularity of online video grows, publishers and various businesses (small or large) are getting a more precise knowledge about the behavior of viewers. As the need and support for HTML5 video increases, the video is becoming the chief way to grab audiences and keep them interested. For example, utilizing video as a background design feature has become rather trendy as of late.
On a general note, recent research has shown that video represents the very epicenter of the digital marketing world. With each passing year, we see the demand for video increasing rapidly, with 53% of people craving to view a greater amount of video content from marketers. Meanwhile, globally, 51.9% of marketing professionals are stating that video is the kind of content that delivers the best possible ROI.
The online video scene is like a constantly changing, constantly evolving field where publishers and various business owners keep looking for new ways to break through and make an impact. Finding your own way to success in a market that is overflowing with competition is quite possible and it may be easier than you think. Things may get a bit challenging along the way, that is until you find your bearings. The key thing is to crystalize your objective. When you’re looking to compete on the B2B market, video advertising is the key that opens all doors. It’s probably one of the best forms of monetization.
But that’s not the only area that’s expanding. For example, IAB noted that programmatic video buying is also gaining traction. According to their findings, based on data that was gathered from 358 agencies and marketers 45% of digital video ad spend was bought programmatically in 2017. Meanwhile, an increasing number of publishers are investing well over $1 million per year on digital advertising.
These are all valid reasons why, as a publisher, you should start to get to know the scene of the programmatic video. In addition, in the process of creating a video or being on the lookout for alternative monetization platforms is your best bet, as opposed to traditional video advertising. Publishers need to focus on video ad units, video ad networks, video header bidding, and various other factors that denote utilizing a reliable video platform.
In this modern-day video landscape, it’s certainly not an easy task having to choose the right video platform for your B2B efforts.