Conveying an accurate message about your business or product might be a difficulty task, albeit it comes down to overcoming one simple challenge – understanding what people want and letting them know how you can help them improve their own business. Maintain this as your primary objective and you’ll send ripples across the B2B market with your product/business. Video is the fastest and best way to send a clear message to consumers and customers out there. Did you know that today content marketers who are using video achieve a 66% higher average website conversion rate than those who don’t? In order to achieve even greater results both marketers and business owners are expanding their digital strategies with new ideas and new technologies.
Following our successful launch in 2018, BridTV has been moving forward at lightning speed. Continued growth allowed us to incorporate a variety of powerful features into our video platform.
As of February 2019, Google has accepted BridTV into their select group of video technology partners, companies verified in having the expertise and capabilities to deliver Google VAST ads to end users.
Fresh from the BridTV core dev team, the latest Holiday video platform and CMS update pours a variety of interesting, new features, in addition to a variety of fixes.
For quite some time now, BridTV has offered a variety of solutions and features for that give publishers an opportunity to monetize their videos. Widening the specter of opportunities with new and improved technologies, we are able to go beyond the norm once more.
With the latest effort of our dev team, we have incorporated an all-new, handy, and seamless solution, that kicks Header Bidding into high gear, inevitably leading publishers to better fill rates and more. However, before we head into the core of the matter, let’s get the basics out of the way first.
With BridTV content matching publishers can obtain a pretty easy and straightforward system for incorporating videos on their respective pages without having the hassle of everyday content management.
In an increasingly crowded B2B scene it’s becoming more and more challenging to nail your business goals and achieve satisfying ROI, especially if you’re looking to cash in on the booming online video market. The online market is certainly shifting towards mobile. Recent research has shown that 58% of video viewing is being consumed through mobile, and, according to eMarketer, that number is going to rise 80% by 2020.
For that reason, publishers and business owners should incorporate certain priorities when it comes to their respective websites. This mostly relates to fast load speeds, intuitive interface and so on. Properly optimizing your content for mobile is a must. Also, if you are a digital marketer, formulating a strategy should revolve around Google’s mobile-first indexing.
For the past few years, content creators and various online businesses have been pushing the boundaries in terms of what can be accomplished with online video. What’s more, video monetization has never been easier, albeit the digital marketing scene is constantly changing.
Globally, online video platforms utterly dominate the current advertising world. During 2017 that market amounted to a $780 million and is now expected to go as far as $2580 million by the end of the year 2025.
The situation is no different Stateside. What’s more, recent research indicated that the number of digital video users in the United States is going to amount to 236 million users in 2020, which marks a rise from 213.2 million (that was accumulated back in 2016).
These days quite a large amount of plugins are being used for various browsers and such. Mind you, plugins are equally important and popular for sites powered by WordPress. To put it as briefly as possible, plugins add to the functionality of software and technology you’re relying on in your everyday work. What’s really fascinating is that at this point, the usage of WordPress plugins has become incredibly widespread. It’s been noted recently that are over 50,000 free WordPress plugins available, and that’s just on WordPress.org.
In addition, 19 of the best WordPress plugins are installed on over 1 million websites. What’s more, WP powers 32.0% of all the websites on the Internet, which denotes those that do not have a content management system (CMS).
Video represents a source of profit for so many brands and companies, albeit the market keeps getting more and more competitive with each passing year. Meanwhile, audiences are becoming larger and harder to please. This comes as a massive challenge for medium and small businesses that generate income via video.
On the plus side, if you’re hoping to create an impact with your brand or business through video monetization, you should know that it’s not only possible but right now, there is actually an amazing variety of options out there.
For several years, no matter how much the global online business scene shifts, the focus is always on video. Video quite simply beats all other formats. People use it to share ideas and projects and to express themselves creatively and artistically, while businesses (small, medium and large) continue down the path of growth by utilizing video. It has indeed become a powerful tool for marketers, an essential element for content creators and an invaluable component in almost every digital marketing strategy.