Making a Video? How Well Do You Know Your Audience!?
by | Nov 4, 2016 | Editorial, Marketing, Social | No Comments
audience

Humans are hardwired for visual content. It affects people on two levels – cognitive and emotional level. It increases comprehension of information you receive, and by affecting our emotions and attitudes. What’s more, YouTube has over a billion users, which denotes almost one-third of all people on the Internet. Also, over 800 YouTube creators have more than one million subscribers. Such statistics are staggering.

There are lots of examples of outstanding content. Alas, there are considerably more examples of poor content. So, the real question is: how do to push your own content into the ‘great’ category, rather than the tedious branded content? Well, all you need to do is follow a straightforward process and answer some questions so that you get the best out of your video content. (more…)

Why WordPress is the Best CMS for Your Website?
by | Oct 25, 2016 | Editorial, Wordpress | 1 Comment

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Trying to be a blogger these days takes skill, determination and hard work. To be fair, you won’t be able to get far without the appropriate tools and WordPress is really the best place to start.
You may find it hard to believe, but WordPress was an unknown tool utilized by very few developers across the Web. These days it powers over 26.4% of the Web, according to WordPress.com.

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Looking for Brightcove alternatives? Start here
by | Sep 13, 2016 | Editorial, Marketing, Monetization | No Comments
brightcove alternatives

A Video Platform That’s One of Its Kind

The online video market continues to evolve at lightning speed, and for the past year we’ve seen so many new developments, all of which make it increasingly easier for publishers to expand their e-businesses.

Almost every single business endeavor today requires the video form – whether it’s you’re a content creator, content marketer, influencer or a businessman looking to making an impact on a massively competitive market.

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Video Content Marketing Roundup Aug 29 – Sep 05, 2016
by | Sep 6, 2016 | Video Industry News | No Comments
Video #contentmarketing stories that matter in our #roundup for the week Aug 15 - Aug 22.

There are so many things going on the ever-evolving world of video content marketing. This is a selection of the hottest stories we picked up during the previous week. From social media marketing, over latest SEO findings to strait up video content marketing. These are the inspiring scoops, most of which offer cool tips and tricks you can use to grow your e-business. Check them out! (more…)

YouTube Keeps Data Private by Encrypting 97% Of Its Traffic
by | Aug 3, 2016 | Video Industry News | No Comments
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During March 2016 Google started to track the progress of its encryption efforts on all of the company’s services. According to Google, sites that have web addresses that start with HTTPS, “keep people’s information safe as it moves between their devices and Google,” as they confirmed via their Security Blog. This method was devised to protect sites “from interception and unauthorized access by attackers.”

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8 Great Lessons in Online Video Marketing
by | Aug 2, 2016 | Editorial, Marketing, Video Industry News | 1 Comment

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There are a number of ways to get into the business of online video marketing, but the first steps are crucial. Online video marketing is on the rise to say the least, and more and more publishers are utilizing  video marketing for sales. For that reason, if you’re eager to get into the business, there are a few things you should know before you kick off.

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