Online video content is a rapidly expanding, ever thriving market. Advertisers are looking for better ways to incorporate video ads into their campaigns. Several trends are now spreading, each one of them making video content an even bigger potential for publishers. Businesses small and large are looking to spread the word about their products and video is the quickest and easiest way to get in touch with consumers. Also, people are acquiring endless amounts of products online, so now publishers have put two and two together and are mostly seeking platforms or sites that allow them to reach and engage audiences as quickly as possible.
For most online publishers choosing the right video player is of the utmost importance. The right player covers your video ad needs and effectively manages your videos and ad network. Seeing as video is one of the best advertising mediums right now, understanding the basics will help you leverage the capabilities and the limitations of video advertising.
Humans are hardwired for visual content. It affects people on two levels – cognitive and emotional level. It increases comprehension of information you receive, and by affecting our emotions and attitudes. What’s more, YouTube has over a billion users, which denotes almost one-third of all people on the Internet. Also, over 800 YouTube creators have more than one million subscribers. Such statistics are staggering.
There are lots of examples of outstanding content. Alas, there are considerably more examples of poor content. So, the real question is: how do to push your own content into the ‘great’ category, rather than the tedious branded content? Well, all you need to do is follow a straightforward process and answer some questions so that you get the best out of your video content. (more…)
Trying to be a blogger these days takes skill, determination and hard work. To be fair, you won’t be able to get far without the appropriate tools and WordPress is really the best place to start. You may find it hard to believe, but WordPress was an unknown tool utilized by very few developers across the Web. These days it powers over 26.4% of the Web, according to WordPress.com.
A Video Platform That’s One of Its Kind
The online video market continues to evolve at lightning speed, and for the past year we’ve seen so many new developments, all of which make it increasingly easier for publishers to expand their e-businesses.
Almost every single business endeavor today requires the video form – whether it’s you’re a content creator, content marketer, influencer or a businessman looking to making an impact on a massively competitive market.
Content creation is brimming with direct-to-consumer opportunities, and there are innovate content creation tools on hand, as a great number of businesses turn towards online video. Meanwhile this year has brought essential tools for live streaming – Facebook Live, Snapchat Stories and prior to that, Vine.
Last summer Facebook rolled out its live stream function, Facebook Live. Commercial publishers have already received a taste of it, and are now seeking ways to monetize their content. This practically clears the path for Facebook live streaming video ads.
There are so many things going on the ever-evolving world of video content marketing. This is a selection of the hottest stories we picked up during the previous week. From social media marketing, over latest SEO findings to strait up video content marketing. These are the inspiring scoops, most of which offer cool tips and tricks you can use to grow your e-business. Check them out! (more…)
As we have already reported last week, mobile is becoming the main platform for online video. Today word has reached us that the global online video platform market is predicted to expand at a CAGR of more than 13% over the forecast period (2013-2018).
During March 2016 Google started to track the progress of its encryption efforts on all of the company’s services. According to Google, sites that have web addresses that start with HTTPS, “keep people’s information safe as it moves between their devices and Google,” as they confirmed via their Security Blog. This method was devised to protect sites “from interception and unauthorized access by attackers.”