Apple announced its next iOS version (iOS 9), that will include ad-blocking capability, and keep video and display ads from being seen on its mobile devices. The technology will not be powered by Apple. It has to be enabled by developers writing programs that work with the iOS 9 platform. Google stated that its Chrome browser will disable Flash-based video ads when auto-playing. Users will have to click on an ad to play it. Google’s move is aimed to make an impact on advertisers to shift their video formats from Flash to HTML5, a standard believed to be more more stable and secure than Flash.