An Average U.S. Consumer Spends More Time In Apps Than On TV
by | Sep 14, 2015 | Video Industry News | No Comments

Flurry’s report shows U.S. consumers are lately spending their time away from TV, mainly using apps. The stats indicate that the average U.S. consumer is spending 198 minutes per day using apps, compared to 168 minutes they spend watching TV. The app result doesn’t include time spent inside the mobile web browser. During the past year, app stores accounted $21 billion. Flurry’s predictions for 2015 are that in-app purchases will reach the $33 billion mark and the ad industry will account for $31 billion. The conclusion is time spent using apps is increasing while the time spent on TV hasn’t changed from Q2 2014 to Q2 2015, Flurry states.

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Tagged: apps, mobile advertising, online advertising