Nanigans report shows that advertisers spent more on Facebook video ads, dynamic product ads and carousel ads during the holiday shopping quarter. Due to the collected data from the campaign management platform Nanigans, ad budgets rose 11% compared to Q3 and Q4. Nanigans stats show that integrated call-to-action buttons and the visual format of Facebook video ads accounted for a 41% increase in video ad spend from Q3. Mobile video ad spend rose 44% compared to the previous quarter. There has been spotted a 62% increase in click-through rates year-over-year and a 17% increase over Q3 of 2015 on Facebook.