Ad blockers are now used by ~5% of total internet users and this number is slowly rising, according to Page Far. This fact can really shake both publishers and digital advertisers. The use of the ad-block software wasn’t something publishers and advertisers needed to worry about for the past several years, but these latest facts tell otherwise.
Ad-block software is usually a browser extension, that allows web users to prevent ads from appearing on the sites they visit. Here are a few key facts from the new research: