A Big Part of Mobile Inventory Viewability Remains Unmeasurable
by | Sep 15, 2015 | Video Industry News | No Comments

The biggest challenge to mobile video advertising, as opposed to the desktop, is the lack of standardised measurement according to TubeMogul. Plenty of highly viewable mobile inventory from publishers remains unmeasurable. Nowadays, mobile viewability rates are notably higher than desktop. Stats show that mobile spend, measured through TubeMogul, has  increased over 50 percent from Q1 to Q2 of 2015.

Read more: http://www.videoadnews.com/2015/09/14/much-of-mobile-inventory-is-still-unmeasurable-when-it-comes-to-viewability/

Tagged: Ad Viewability, mobile advertising, online advertising