Social media has been all the rage for the past decade, especially for the last five years. Indeed, more than 3.6 billion people are active on these platforms nowadays. Facebook, Instagram, Snapchat, TikTok; you name it, customers are on it. But consumers aren’t the only ones who use these networks — brands are active there as well.
What’s more, 73% of marketers believe social media marketing has been very effective for their business. More and more brands are turning to this channel to drive engagement, increase traffic, and build brand awareness.
However, as the use of these networks rises, so does the number of social media myths in the industry. Indeed, there is a wide range of inaccurate myths circling around. Some of them prevent marketers from reaping the benefits of social media platforms.
Although data has shown that these marketing myths shouldn’t be taken seriously, brands still hold on to a number of them. That’s why we decided to explore the most persistent myths that need to be debunked. You’ll be able to identify myths from reality and start developing a successful social media strategy after reading our article!
Say goodbye to these myths and get ready to embrace social media in 2021!
Almost half of the world now uses social media. Today, it seems that there’s a social network for everything and everyone. If you want to look for some inspiration, Pinterest is the right platform for you. If you want to watch engaging and creative videos, TikTok will provide the right content. A variety of different networks can satisfy your thirst for a specific kind of online content.
Therefore, believing that your customers are not active on social media is wrong. With the time spent on smartphones increasing, it’s likely that a huge portion of your target audience has an account on one or more of these platforms. So, forget about the one of the most enduring social media myths. It’s vital that you start building your brand’s social media presence as soon as possible!
Furthermore, these networks can move your customers down the sales funnel. In fact, 64% of consumers will make a purchase after watching branded videos on social media platforms. Not only do these platforms connect you with your audience, but they also encourage customers to try and buy your products and services.
Believe it or not, it’s a false assumption that your brand needs to be active on every network. Of course, explore as many platforms as you want. Create a business account and publish your content on them. However, you may conclude that some aren’t suitable for your business. In this case, you should delete the account and focus your attention and marketing strategy on a different network. Time is of the essence, and you shouldn’t spend it on the platforms that aren’t popular among your audience.
That’s right, you’ll waste your time creating content for channels your customers aren’t even using. Even being active on one social media platform will be enough if the right audience is present on it. Do your research to conclude which network will yield the best results for your business. Once you find your answer, start devising a marketing campaign that is relevant and engaging. Do you see why this and other social media myths should be left behind?
Finding success on social media requires spending time making great content that strikes a chord with your customers. Not only that, but it also entails interacting with your community. So, focus on fewer networks and help your brand shine on them!
Thanks to developments in technology, brands have access to a large number of social media tools. Some of them allow marketers to schedule posts, which is quite useful when you’re targeting a market that is in a different time zone. You don’t need to stay up late anymore so as to engage the audience in the USA or Australia. Just visit your selected tool and schedule the time for the post to be published.
As you know, social media myths are present everywhere in the industry. One of them tackles the best time to post on these networks. Namely, some marketers believe that they should only post during the week. While pique engagement times are around the middle of the week, most networks have high engagement during the weekends as well. There’s no surprise here. After all, some customers don’t work on the weekends, so they have more time to interact with their favorite brands on the internet.
However, this doesn’t mean you need to work on the weekends. Quite the contrary — schedule posts for the weekend. You can also research the exact time when people are active more on a particular social media network. For instance, a look at Facebook global engagement shows that the best day to publish on the platform is Wednesday between 11 a.m. and 2 p.m. On the other hand, you should post your Twitter content on Friday at around 9 a.m.
Let’s see what other social media myths we need to destroy!
Although consumers appreciate a speedy response, don’t expect negative comments if you don’t manage to answer their queries right away. People understand that you have a business to run. Just as long as you respond in a timely manner, customers won’t leave a negative review regarding your service.
Of course, there are some exceptions here.
If you have a support account for customer service, employees who run this social media channel should respond to inquiries as soon as possible. Customers probably ask about their orders, products or services, so they expect to hear back from you immediately. You might even receive a complaint that could hurt your brand’s credibility. In this case, a speedy response is a must. You want your customers to see you take their negative feedback seriously!
You see? This and other common social media myths are just false assumptions that you need to forget about.
According to one survey, 71% of customers who have had a positive experience with a brand on social media are likely to recommend the brand to their family and friends. It’s obvious that these platforms can do wonders for your brand reputation. They can help you promote your products and increase brand awareness by enabling you to interact with your customers every day.
However, they simply aren’t enough if you want to make your brand stand out in the market. You can invest in the thought leadership tactic where you build your reputation and credibility. In addition to that, you can rely on some traditional marketing mediums. For instance, you can advertise your brand on billboards, in print media, and similar.
Here are other social media myths.
One mistake brands make on social media is that they try to be strictly professional. Yes, you should publish posts that effectively build brand authority in your industry. However, customers spend time on social media to find posts that engage and entertain them.
To encourage engagement, publish content that shows your brand’s personality. You can post a behind-the-scenes look at your company that features your employees. Everyone wants to see the people behind your company and hear from them. You can even post industry news that might be helpful to your customers. All of this will make your brand seem more relatable on social media.
For whatever reason, one of the most persistent social media myths is that these platforms can’t help you reach your marketing goals. But, the truth is social media isn’t only useful for increasing engagement between your brand and customers. It can do more than that. In fact, social media can drive leads and encourage users to follow you. Check it out for yourself:
So, social media isn’t only beneficial when you want to bring your brand closer to your customers. It can present you to a wider audience and move your potential customers down the sales funnel.
That’s right, this is another common myth that we need to debunk. Hashtags are useful when you want to participate in a popular conversation thread. However, there is no point to put them on every post. You should decide when your posts can benefit from hashtags. For instance, if you’re promoting an event (e.g. a webinar or a live stream), you should put hashtags to ensure more people hear about it.
But, don’t think that hashtags are going to help you with your leads goal. They are there to connect people who follow a specific hashtag, not to ensure you reach your marketing goals.
Social media is quite popular among Gen Z-ers and millennials, and marketers often develop campaigns that cater to these two groups. When doing this, they often forget that other demographics are also active on social media. It could be easy to let this slip your mind when you know that 90% of 18 to 25 year olds used social media in 2019. However, Statista reports that older generations are very active on these networks as well.
Take a look:
In this article, we mentioned the most common social media myths that needed to be debunked in 2021. Now that you can identify myths from reality, it’s time to explore tactics that can make your brand shine on a selected network!