Where to Start is What People Want
Video is the new medium to reach people. According to research, Internet video to TV has risen 50% during 2015, and will continue to grow rapidly, increasing 3.6-fold by the year 2020. But what makes an individual video so good, that it becomes viral? Well, there are a few explanations for that.
Before making and uploading any video, it’s crucial to understand what your audience is after and to have some idea of how they might respond to it. What’s more, the subject matter must appear to be useful for users, and for that reason you have to be well aware of what people like and what would trigger a reaction from audiences. To that end, we’ve compiled a list of, what we think are 9 essential things to creating a viral video.
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Catchy Title Description
So, it would be wise to properly inform your audience as to what they can see in the video they just opened. Again, we return to what we said at the beginning, which is that people need to see and read what the video is going to offer. So, whether it’s, say, “5 Secret Treasures in the new Pirates Game” or “Funniest Swimming Pool Accidents” it’s vital to have a well-formulated title, so that users can recognize what they’re going to watch right off the bat.
Making the Preview Image
Usually the best way to approach this is to have an image for your video that can easily lure people into clicking on the video. In other words, the image should be very persuasive and nice-looking – and by that we mean that ugly images or blurry and unrecognizable shapes will ward off most viewers. In addition, you can use a snapshot from the video itself or upload an external image; as long as it does a good job of hinting at what people can expect.
Include Text With Relevant Keywords
This is the Internet, you won’t get far without keeping an eye on Google Analytics and SEO. This primarily involves making videos on video platforms like YouTube and not so much videos that are uploaded to social network sites like Facebook. At any rate, it is advisable to write something you know audiences will search for, thus leading them to your particular video. Make the video description a bit longer, so that it contains all the main keywords related to your video content. It will basically make it quicker for people to find it. This also goes in line with the YouTube algorithm which cannot examine the video, but it does keep track of the video description, hence it knows where and when to show it in the search results.
Interesting Beginning of the Video
This should be one of your main guidelines when creating a viral video. The first few seconds of the video are always the best way to hook users. So fill those seconds with meaningful and engaging content. In this context, publishers and small business often tend to make the mistake of promote brands and companies early on in the video, and that pushes most people away. Instead of placing a brand, just offer something amusing and positive at the start – whether it’s a funny line, or comment, or simply a baby burping, cat falling from a window ledge, etc.
Motivate People to Share Video
It’s always imperative to keep track of what people are sharing on social network sites. If people are following sports, discussing politics or simply commenting on celebrities, they often respond to it because they were encouraged by others. So, bear in mind exactly which events or people are being posted the most often on sites like Facebook, Vimeo, Twitter, etc.
Check If Your Video Has Viral Emotions
We mentioned sharing videos across social network sites. It’s obvious that when people watch videos and share pass them on, they have a specific set of reactions. Whether it’s anger, love, happiness, general excitement or frustration, it’s wise to know upfront what type of emotion is caused by the video content you’re posting.
When promoting successful videos or videos that have gone viral it is often advisable not to go overboard with paid promotion, perhaps not even go down that road at all. In other words, if a video is good and is getting shared already, you should make an effort to promote it organically via various external communities and through social network sites (specific groups etc.). Videos on, say, Facebook mostly likely won’t have organic reach if you go on a paid promotional rampage.
Video Tells an Interesting Story – It’s Not Always Cats and Dogs
In most cases, when videos are viral, and they do not involve cats, dogs or human babies, or something that’s generally and instantly funny or amusing, it usually involves someone telling or expressing an epic story (possibly a tale, myth or legend that’s as old as time). If that’s the kind of content you want to spread, then it’s important to have a script written and for somebody to read it or act it out professionally.
Keep the Video Short
The reality is that people usually have little time to spare during the day, especially when they are working. On average, the best length for a viral video would be around 30 seconds to 1:59 min. Of course, that may not be the case for all viral videos, but generally it’s wiser to keep videos short, and under 2:00 minutes, as you can see below: