According to Ascend2’s report, 85% of conducted companies think video marketing is a very useful strategy. Video marketing is rated as highly successful with 25% of companies, other 60% stated video marketing can be relatively successful. Due to this report, the most important goals achieved with a video marketing strategy is the expansion of brand awareness, the increase of online engagement and leads generated. 48% of surveyed companies have stated that the biggest obstacle to video marketing success is when they don’t have an effective strategy. The respondents were US and international marketing, sales and business professionals. Around 50% of the marketers stated customer testimonials, the explainer or tutorial videos, and demonstration videos are the most effective types of video content that can be used in a marketing strategy.